A human and digital context
Recursyve Solutions is an innovative company specializing in the development of customized digital products. Brandon Roberge, president and co-founder, seeks to improve their web presence. Their goal is to showcase the authentic, human relationship they have with their customers.
See what Brandon had to say about his experience with us!
Challenge: Putting the face behind the technology
Recursyve Solutions chose to create a series of testimonial videos to showcase their personalized service and supportive relationship with their customers, to boost their reputation on social media.
However, they didn't have the in-house expertise to implement the project. So, the team was looking for a production company capable of portraying the human essence of their projects through testimonials that would represent the spirit of collaboration between them and their customers.
"Our team is human. So it was super important for us to represent that spirit, the face behind the company, in our marketing efforts." Brandon explains.
A golden testimonial
"It's one thing to have projects, interfaces, mock-ups on a website, but to have the face of a customer, a project manager in-house, with us, it's worth its weight in gold to have a video that represents that and that can then be sent to different prospects. For example, customers we want to do business with, so they can see that there really are humans behind the organization."
At their first meeting with Machiavel Studios, Brandon and his team were impressed by the team's passion, attentiveness and genuine exchanges.
Louis, president of Studio Machiavel, was able to put Brandon at ease with his clear and detailed approach to the project.
From conception to delivery of the final version, Studio Machiavel offered a turnkey service. Our team used advanced technologies such as sliders to create diversified shots and guarantee a professional effect.
"They proved to us that we were capable of having a super good relationship and that they were going to be there for every one of our projects. For us, it was super important to have a team that was going to be with us every step of the way through the video creation process." Brandon adds.
Result: A su'a coche video!
"Their skills proved to us that they were capable of making a video that was su'a coche."
The final result dazzled the Recursyve Solutions team! The video was used at a trade show, where they were able to present their company from its best angle and receive very positive feedback from visitors.
This new marketing strategy has enabled Recursyve to show the human face behind their services, increasing the interest of their prospects.
"They're able to convey the emotion of the human, the customer, the service we're trying to render through video... It had quite a 'Wow' effect with the visitors we had that day," exclaims Brandon.
An inspiring conclusion
The partnership with Studio Machiavel has enabled Recursyve Solutions to transform their marketing strategy from simple text and images to authentic videos that connect with their target audience.
The quality and emotional depth of the videos strengthened their brand image and attracted new prospects.
"I'd recommend Studio Machiavelli to anyone who has a business, maybe a bit like ours in technology where it's not always tangible to show the results or processes behind these services. The guys managed to deliver a lot more value than we expected. They definitely exceeded our expectations," concludes Brandon.
Ready to bring your idea to life?
If Brandon's story speaks to you and you'd like to bring your video project to life, we invite you to come and brainstorm with us!
Take a moment to discuss your ideas with our passionate team and see how we can help you create videos that perfectly represent the impact of your business.
Want to see more? Visit our SaaS industry page and find out how we can help you achieve your goals!
Experience the immersion. Feel the emotion.
At Machiavel Studios, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D/3D animation and virtual reality.
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