Enhance your online presence
With thousands of little ambassadors running around schoolyards, visibility is no problem for Geocan, owner of the Louis Garneau and Execo brands. The family-run company is one of the leading distributors of school supplies in Quebec, with operations across Canada.
Louis, a manager at Geocan, was looking to standardize his brand image across different digital platforms. So he saw an opportunity to create e-commerce videos to reinforce his identity on the web, and distribute them to his customers as advertisements to show consumers.
"I realized that at Geocan, this was an aspect that had never really been explored, nor marketing or content creation," he confides, underlining the need to invest in a digital content creation project.
An easy choice: Videos > Photos
The choice to produce a video was obvious to Louis: "It's the closest thing to an in-store presence." To realize his ambition, he needed a team that would understand his project and believe in it as much as he did.
"They listened and really understood the ideas I had in mind, and then the contact was very easy," explains Louis. This active listening and transparent communication from Machiavel Studios were key to Louis feeling in good hands.
Hyper-positive feedback
"All the customers loved the product the Studio delivered. It was a surprise for them, since in my company it was something we'd never done before. But the surprise was very , very positive and their positive feedback was very , very pleasant.
After speaking with several of my customers, they've all told me that their online sales have increased since we gave them quality videos to put on their web platforms. It's definitely a trend we're going to continue year after year," enthuses Louis.
Louis' vision and the immersive video expertise of Machiavel Studios have created a new dynamic for Geocan's online presence, proving the effectiveness of a good e-commerce video.
Three words: Creativity, accessibility, performance
We're proud to say that Louis from Geocan was very satisfied with the service he received. Our camera crew asked him to describe us in three words, and here's what he had to say about his experience:
"Creative, because they managed to think outside the box, to give me new ideas I hadn't thought of [...] Performance, because deadlines were met with a high-quality product [...] Accessibility, because the team was easy to reach, with a highly developed human side."
What really touched Louis was the human side of the Machiavel Studios team. "I felt like I was talking to friends [...] They really cared about my project."
This personal approach paid off handsomely in the creation of a promotional video that reflected his brand by delivering the best video possible! It was this winning recipe that encouraged Louis to pass on Machiavel Studios to his network, opening the door to further fruitful professional collaborations.
Ready to elevate your digital content?
Would you like to harness the power of video to improve your online presence and business performance? Our team invites you to brainstorm with us! Want to see more examples of our work? Explore our experience page to discover the breadth of our services!
Experience the immersion. Feel the emotion.
At Machiavel Studios, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D/3D animation and virtual reality.
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