An inspiring context at the heart of entrepreneurship
Benoît Girard, communications advisor at Startup Montréal, had a clear objective: "We really wanted this project to make entrepreneurs dream.
Startup Montréal is a non-profit organization dedicated to helping entrepreneurs bring their projects to fruition.
Looking for a video agency to promote a brand-new entrepreneurial hub for tech startups in the Montreal area, a colleague referred her to Machiavel Studios.
"Right from the start, we had a good feeling about them. We found them very friendly," confides Benoît. Looking for more than just an agency, they wanted an agile, responsive partner to capture the essence of their mission.
Out-of-the-box video design
Benoît and his team were pleasantly surprised by Machiavel Studios's super-creative proposal. Louis, president of Machiavel Studios, explains the project concept:
"Present. Past. Future" is the vision that Startup Montréal andÉcole de technologie supérieure have chosen to share with our production team.
From the outset, we knew that our storytelling expertise would be essential.
We seized the opportunity to shoot on the very site of the former stock exchange trading floor, where the new hub will be located and transformed by 2025.
We also celebrated the landmark impact of this historic site with a major archival research project. Finally, we undertook the ambitious project of bringing the Menkès Shooner Dagenais LeTourneux Architectes models to life. This unifying project would not have been possible without this community.
"Machiavelli came up with some really out-of-the-box ideas, which were very original.
Then I think for us, what was important was that he was going to come up with something that was going to inspire entrepreneurs and appeal to their emotions."
"We felt that we had really grasped this aspect," explains Benoît.
The challenge? Imaging an unfinished place
With a space where construction had not yet begun, and an inspiring message to convey to the general public, Machiavel Studios rose to the challenge with flying colors.
"They suggested using 3D renderings and even adding animated characters," explains Benoît.
This approach not only brought the future hub to life before the space was even built, but also inspired contractors and project stakeholders alike.
A feat that went far beyond what Benoît and his team had imagined!
A viral effect
The result? A video that amplified everyone's imagination. "We received a lot of very positive comments on our social networks, saying that the video was really, really good," enthuses Benoît.
This success shows the importance of choosing a creative and experienced production team to tell your story.
"We needed a team that was going to be very agile to be able to respond quickly to our requests," notes Benoît.
In a world where everything changes rapidly, especially in the startup sector, having a partner capable of adapting and delivering quickly is very important.
"They were hyper-reactive to our requests, which really reassured us." Our collaboration tools, Frame.io and Milanote, streamlined the whole process, making every step smoother and more efficient, despite the fact that there were several decision-makers to satisfy throughout the project.
A shared creative adventure
The collaboration between Startup Montréal and Machiavel Studios is the story of a successful video, but also of a shared vision and a common mission to inspire and support local entrepreneurs.
"It was a pleasure to work with Machiavel Studios. It was a very challenging video. Then they were able to exceed our expectations," says Benoît.
And for those looking to turn their ideas into inspiring videos, he adds, "I would recommend Machiavel Studios for their agility, for their creative ideas and for their great courtesy."
Will you be next?
Want to explore what Machiavel Studios can do for your project? Visit our experience page for a glimpse of our creativity. Our production team invites you to brainstorm with us! Together, let's create stories that inspire, move and transform the future.
Experience the immersion. Feel the emotion.
At Machiavel Studios, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D/3D animation and virtual reality.