Creating engaging videos

When it comes to creating videos, it's essential to understand that emotion plays a central role. A video without emotion is like a dish without seasoning: bland and forgettable. Emotion is what brings your video to life, what makes it memorable and engaging. But how do you create content that really touches your audience?

Creating a video campaign

It's often difficult to allocate a budget to a video marketing campaign. Even more so when we know little about the audio-visual world. Video hosting platform Wistia had the brilliant idea of presenting 3 advertising videos for its new Soapbox tool, each with a different budget. 

What to include in video design

You may already have developed the excellent habit of recording, saving and preserving all your flashes of genius as a creative treasure trove. However, it's likely that you're like most people and that this treasure is scattered all over the world. At Machiavel Studios, we support our customers throughout the creative process. We design collaboratively, so that we can bring our customers' exact vision to life.