Video production costs in 2023 [With prices!]

An editor in the Machiavel Studios Team.

An overview of the costs

The cost of video production in Montreal is a complex subject, but don't worry, I'm here to help.

Several factors can influence the final price, such as the length of the video, the complexity of the production, the number of shooting days, the equipment and personnel required, travel costs, post-production costs and the costs of music and sound effects.

It is therefore important to take all these elements into account when planning to avoid unpleasant financial surprises.

  • The type of video 

The cost of video production depends on several key factors, each of which has an impact on the final price. One of the first things to consider is the type of video you want. There are a wide variety of video styles and formats, ranging from simple product videos to complex music videos. Each has its own challenges and associated costs.

  • The length of the video

The length of the video is also an important factor. The longer the video, the higher the costs will be due to the resources needed to produce it, such as personnel, equipment and other resources.

  • The number of shooting days

The number of shooting days is also a crucial element to consider. The more days of shooting, the higher the costs will be. This includes the cost of talent, equipment, studio rentals and travel. Companies often use a per day or half day rate to determine the cost.

  • The production team

Finally, the cost will depend on the number of people involved in the production, as well as their expertise and skill level. It is important to consider the skills and qualifications of the production team to avoid unexpected additional costs.

 

The team first

Knowing how to manage costs is crucial in video production, as there are many key roles involved. Each of these roles, such as the director, director of photography, assistant cameraman, art director and editor, has its own cost based on its expertise and prestige.

Understanding the costs associated with each role is crucial to properly planning video production and making the best choices for your budget. By exploring the key skills, responsibilities and roles of the production team, we will help you plan your video production efficiently and cost-effectively.

Photography set with Machiavel Studios

Then we have the art director, who focuses on the visual aspect of the production, making sure that everything is consistent and in harmony with the director's vision. The editor, on the other hand, is responsible for the final assembly of the video, making sure that everything is smooth and consistent. There is also the assistant cameraman, who assists the director of photography by handling the camera equipment and making sure everything is in place. Ultimately, all of these key roles work together to create a successful and cohesive video production.

 

Costs for each role

Director: $800 - $1500/day
  • Directs the shooting
  • Makes creative decisions
  • Works in close collaboration with the team
Director of Photography: $800 - $1500/day
  • Visual creation of the production
  • Works with the director to determine the best approach
  • Light planning, choice of camera angles, technical quality of the images
Cameraman: $400 - $700/day
  • Film the scenes
  • Capture quality images according to the director's guidelines
Producer: $1000 - $1900/day
  • General project management
  • Finance and production
  • Works with the director and crew to complete the project on time and on budget
Assistant cameraman: $200 - $400/day
  • Technical assistance for the shooting
  • Works with the main cameraman
  • Moving equipment, preparing accessories and filters, and charging batteries
Art Director: $300 - $700/day
  • Creation and visual design of the project
  • Works with the director to determine the style and visual direction
  • Coordination with designers, costume and make-up artists for a coherent vision
Fitter: $400 - $1,000/day
  • Cut and paste the images for the final video
  • Works with the director to determine the best pace and tell the story
Lighting Designer: $300 - $1000/day
  • Creation of lighting effects
  • Works with the director to enhance the images
Sound engineer: $300 - $800/day
  • Audio recording and post-production
  • Works with the director to determine the best sound for each scene
Actor/Actress: $250 - $2,000/day
  • Plays the main or secondary roles
  • Follows director's directions for compelling performances
Variable costs for the actors according to their experience and notoriety.
  • Respect of the salary scales and criteria of the Union of Artists (UDA) to avoid penalties and delays.
  • UDA-affiliated players cost more but bring credibility and expertise.
  • Consider the broadcasting rights (equivalent to 100% of the production cost).

 

Base costs

Equipment can cost anywhere from $1,250 to $15,000 depending on the type of equipment and the length of the rental. Studio rentals can range from $500 to $5,000 per day, but we offer our studios free of charge for corporate assignments. Travel and accommodation costs may vary depending on distance and comfort needs.

It is important to take into account that these rates are only an average and can vary considerably depending on the project and the specific needs of each company. It is therefore important to carefully plan your video production budget to avoid additional costs.

That's where Machiavel Studios, the black sheep video marketing agency, can help. We have a talented and experienced team that can guide you through the entire video production process, from planning to execution, offering creative solutions to produce a quality video at an affordable cost.

A light on Machiavel Studios Set.

Additional needs

During video production, additional costs may arise for elements such as visual effects, stock footage, etc. VFX includes explosions, fire, smoke, smooth transitions and motion. If you need VFX for your video, the cost of production can increase significantly.

In addition, the use of stock footage may be required to include pre-recorded images or videos, which may cost more depending on the number of uses and the content chosen.

Finally, other elements can increase the cost of production, such as: costumes, sets, make-up, music and sound. It is important to take these additional costs into account for an accurate estimate of the total cost of your video. Here is an idea of the costs:

  • Visual effects (VFX): varies according to the complexity of the effects (explosions, fires, smoke, smooth transitions, movements).
  • Stock Footage: varies depending on the number of uses and the content chosen.
  • Costumes: from $300 to several thousand, depending on quality and number.
  • Decorations: from 500$ to several thousands, depending on the complexity and the number.
  • Makeup: from $100 to several thousand, depending on the number of people to be made up and the complexity.
  • Music: varies depending on whether original or licensed music is used.
  • Sound: from 500$ to several thousands, depending on the complexity and the use of professional equipment.
A happy client with Machiavel Studios

In conclusion

Now you want to produce a quality video for your business, but you don't know where to start? Don't worry, Machiavel Studios is here to help. As a black sheep video marketing agency, we are an experienced and talented team ready to make your vision a reality. We can walk you through the entire production process, from planning to finalizing your video.

It is important to know that producing a quality video in Montreal can cost anywhere from $5,000 to $20,000, depending on your business needs. However, by working with Machiavel Studios, you can be assured of a final product that will exceed your expectations and be profitable in the long run.

So go ahead and take control of your video production. Let Machiavel Studios help you produce a video that will turn heads and make you shine like a black sheep. We're here to help you get through this video production desert successfully.

Warmly,

Nico the Black Sheep.

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Machiavel Studios is the video marketing agency for black sheep. Born from the union of our marketing expertise and video production experience, we work with entrepreneurs to help them break out of the herd and achieve their ambitions.

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