Creating a video campaign

It's often difficult to allocate a budget to a video marketing campaign. Even more so when we know little about the audio-visual world. Video hosting platform Wistia had the brilliant idea of presenting 3 advertising videos for its new Soapbox tool, each with a different budget. 


This representation is caricatured for a touch of humor, but it doesn't stray far from reality. With a budget of a thousand dollars, there can be a lot of limitations making your video of lesser quality. With a similar budget, you'll find it hard to outdo your competitors. 

10 000$

Unlike the previous video, this one has better image quality, actors and graphic design. Most of our projects have been completed on a similar budget. As a result, our customers can benefit from a more diversified range of services tailored to their needs.     

100 000$

With this option, there's an increase in manpower for video design. Cutting-edge equipment is also used to obtain images of incomparable quality. 2d animation and a range of special effects are also added. This type of video is mainly produced for large corporations.

No matter the size of your budget, at Machiavel Studios we're committed to producing quality videos that exceed your expectations. Contact us today to discuss how we can contribute to the success of your next video campaign.

Ready to get out of the herd?

Machiavel Studios is the video marketing agency for black sheep. Born from the union of our marketing expertise and video production experience, we work with entrepreneurs to help them break out of the herd and achieve their ambitions.

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