Ideal length of a Corporate Video

A Kiwiz inspector at work.
A Kiwiz inspector at work.

Ah, the ideal length of a corporate video is a bit like choosing the perfect moment to deliver an engaging monologue at a meeting. You know, the kind of monologue that doesn't make everyone yawn and give you a look of "When does it end?". So, fasten your seatbelts, because we're going to dive into the complex and tricky world of the perfect length for your corporate videos.

Limited Public Attention

With the rise of social media platforms and online content consumption, viewer attention has become a scarce commodity. According to urban legend (and a few serious studies), the average attention span of an Internet user is around 8 to 10 seconds.

The advantages of a short video

Short corporate videos have several advantages. They're more likely to hold the audience's attention, so you can quickly convey your key message. Shorter videos are also ideal for social media, where users scroll quickly through their feeds. They're like those interesting anecdotes you tell at the coffee machine: short, sweet and impossible to ignore.

Content complexity

But, wait, the optimal length of a corporate video depends on the content you want to share. If your subject resembles a magic trick or a slow-motion chess game, it may make sense to create a slightly longer video to ensure full comprehension. In this case, consider breaking the content into segments for easier navigation.

The Distribution Platform

Every social media platform has its own characteristics and preferences when it comes to video content. On platforms like Instagram and TikTok, videos are like tapas nights: everything is in small portions. On YouTube, users are more inclined to watch longer videos. It's a bit like an all-you-can-eat buffet. 

Trouver l'Équilibre : Recommended duration

Taking these factors into account, the ideal length of a corporate video is generally between 1 and 3 minutes. This allows you to grab the audience's attention quickly, convey key information and engage them without losing them along the way.

To sum up, choose the length according to the content, the audience and the platform. And remember, whatever the length, make sure your video is as captivating as an episode of your favorite TV series. Because nobody wants to be caught yawning in mid-viewing.

Ready to get out of the herd?

Machiavel Studios is the video marketing agency for black sheep. Born from the union of our marketing expertise and video production experience, we work with entrepreneurs to help them break out of the herd and achieve their ambitions.