Ep.21 - Alexis Froissart - LNDMRK and MURAL

For this twenty-first episode, we welcome Alexis Froissart, President of LNDMRK, an international creative agency dedicated to inspiring everyday life through the power of ART and co-founder of the well-known Mural Festival on St. Laurent, to talk about art as a creative vehicle for business, Montreal's special artistic sauce and the economic and societal impact of MURAL in Quebec

Available now on Spotify, Apple Podcasts and Google Podcasts!

Find our guest here:

WEBSITE : https://muralfestival.com/ and https://lndmrk.com/

FACEBOOK: https: //www.facebook.com/LNDMRKproductions

INSTAGRAM: https: //www.instagram.com/lndmrk/

LINKEDIN: https://ca.linkedin.com/company/lndmrk

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Timeline - The Art Rush

0:00 - Introduction

1:00 - KaseMe presentation

1:55 - What kind of bread are you, William Giroux?

1st section - Earning your bread - 3:00

3:40 - The origins of LNDMRK

5:00 - Building credibility in the world of brands

6:00 PM - Campaigns with Mercedes, Apple, Jeep, Real Estate

8:00 - LNDMRK's mission; to put art in the everyday

9:40 - 4 friends behind the LNDMRK course

Inspiration from the Art Basel in Miami

*11:00 - The creation of the Mural festival (at the same time as LNDMRK!)

14:30 - Collaboration with artists

4:50 PM - Emerging artists like Gab Bois, Cyrielle Tremblay

Audio clip at 18 min

2nd section - Butter money - 19:00

19:30 - Quebec's love for art

11:00 PM - Find yourself in art to protect your culture

24:00 - Creative hubs in Quebec

11:00 AM - "The challenge of internationalization

Aparté - Report on the privatization of Hydro-Québec - 7 Days on Earth

**33:00 - How does wall art change people's lives?

6:00 PM - Mural festival to be held in parallel with F1 race

3rd section - A lot of work to do - 38:00

4:00 PM - New reality of Post-Pandemic Festival

42:40 - Crazy to go after huge names

44:00 - A succulent soup!

44:50 - NFTs, the gold rush

56:00 - If your life was a movie, what would it be called?

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Directed by Machiavel Studios.

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Tags: #Entrepreneurship #Quebec #Balado #Podcast #quebecinc #Montreal #mtl

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