Ep. 6 - Julien Lepicier - LOCALS MTL
Local experience for all the senses!
Julien L'Épicier, co-founder of Locals MTL, an event production agency, talks about the earth-shattering concept of Minimum Viable Product, the rapid pivot in times of pandemic and the emotions found throughout Quebec. Available now on Spotify, Apple Podcasts and Google Podcasts!
- SPOTIFY: https://spoti.fi/3iIgKZ9
- DEEZER: https://bit.ly/3lv1gth
- GOOGLE Podcasts: https://bit.ly/3lnxcQb
- PODBEAN: https://bit.ly/2GuIVxG
- APPLE Podcasts: https://apple.co/30Jc2Ek
Find Locals MTL here:
- FACEBOOK: https: //www.facebook.com/localsmtl/
- INSTAGRAM: https: //www.instagram.com/localsmtl/
- LINKEDIN: https://www.linkedin.com/company/loca...
Timeline - The local experience through all the senses
0:00 - Introduction
1:15 - What kind of bread are you?
1st section - Earning your bread - 2:00
2:10 - Presentation of Locals MTL
2:40 - What is experiential marketing?
4:00 PM - Brand activation at Saputo Stadium, Rogers Cup, etc.
4:50 PM - Locals MTL launch, Mosaic start
6:50 PM - Latest projects: National Bank, Vibrant and Rogers Cup
9:35 - Turnkey services - A mix of construction and marketing
11:30 - Having specialists in their field
Section 2 - The Butter Money - 12:20
4:30 PM - Pivot in pandemic preparedness for events
1:30 PM - Ciné-métro, the return to the drive-in
3:00 PM - Continue to invest in events
15:45 - Business Development in B2B
17:30 - Millennials prioritize experiences beyond products
18:10 - What's unique about activations in Quebec
20:00 - Putting numbers to experiential - Social networks!
4:25 PM - New study on key performance indicators
11:00 PM - How to adapt the industry for the future?
24:30 - Walls of experience
4:40 PM - The Lean Startup, The Minimum Viable Product
11:00 AM - "The new generation of the "B" series of products is ready to be launched on the market
4:00 PM - Pareto's law, 80% of results come from 20% of efforts
3rd section - A lot of work to do - 31:40
32:00 - The digital shift in the experiential sector
12:00 PM - Government of Canada to increase public awareness of environmental issues
4:00 PM - YOOP platform, a virtual experience
35:30 - Interactivity like at the Bordel Comédie Club!
42:00 - Where to find Locals MTL?
Tags: #Entrepreneurship #Quebec #Balado #Podcast #quebecinc #Montreal #mtl #events #experiences #osheaga #festival #xm #experientialmarketing
