Key reasons to use video marketing to boost your brand

In the ever-changing digital world, there's only one golden rule: be seen to be believed. That's where video marketing comes in. From YouTube to TikTok, videos have become the currency of online content. But why should you dive into the world of video marketing? Here are a few compelling reasons.

1. Capturing attention

Videos are natural attention-getters. Our brains are wired to react to movement and images. Did you know that 59% of managers prefer reading a video to reading text?(Wordstream)

2. Telling a memorable story

Videos are a powerful way of telling stories. In just a few minutes, you can convey emotions, values and key messages. A good story stays with your viewers.

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3. Increase Engagement

Interaction with video is higher than with other types of content. People are more likely to like, comment on and share interesting videos, which can increase your brand's visibility.

Video from the Actoran website

4. Improve SEO

Search engines love videos. By adding relevant videos to your website, you can improve your ranking in search results, increasing your brand's visibility.

5. Reaching a wider audience

Video transcends linguistic and cultural barriers. It will account for 82% of global Internet traffic by 2022.(Cisco) It can reach a global audience, which is essential for companies looking to expand internationally. 

6. Demonstrate your expertise

Videos allow you to demonstrate your expertise in your field. Tutorials, product demonstrations or educational videos boost your credibility and your customers' trust.

Les Emballages Onducorr - Video presentation

Video marketing offers a unique opportunity to captivate, engage and convert your audience. It can propel your brand by boosting your online visibility and allowing you to share your story. So don't be afraid to get started with video marketing, and discover how it can transform your brand strategy.

Ready to get out of the herd?

Machiavel Studios is the video marketing agency for black sheep. Born from the union of our marketing expertise and video production experience, we work with entrepreneurs to help them break out of the herd and achieve their ambitions.

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