{"id":23422,"date":"2019-03-06T11:20:08","date_gmt":"2019-03-06T16:20:08","guid":{"rendered":"https:\/\/machiavel.com\/latest-articles\/"},"modified":"2019-03-06T11:20:08","modified_gmt":"2019-03-06T16:20:08","slug":"latest-articles","status":"publish","type":"page","link":"https:\/\/machiavel.com\/en\/latest-articles\/","title":{"rendered":"Latest articles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23422\" class=\"elementor elementor-23422 elementor-16359\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d179be5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d179be5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6151bc3\" data-id=\"6151bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91f19a4 elementor-widget elementor-widget-aux_modern_heading\" data-id=\"91f19a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h2 class=\"aux-modern-heading-primary\">Derniers Articles<\/h2><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe43d3 elementor-widget elementor-widget-aux_breadcrumbs\" data-id=\"6fe43d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"aux-elementor-breadcrumbs\"><p class=\"aux-breadcrumbs\"><i aria-hidden=\"true\" class=\"aux-breadcrumb-sep auxicon-home-house-streamline\"><\/i><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-110f17b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"110f17b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2647577\" data-id=\"2647577\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd11351 elementor-widget elementor-widget-aux_recent_posts_masonry\" data-id=\"bd11351\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;columns_tablet&quot;:&quot;inherit&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"aux_recent_posts_masonry.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>auxinNS(\"auxin.content.loadmore.au67f608b6\"); auxin.content.loadmore.au67f608b6={\"nonce\":\"0bb88bc593\",\"args\":{\"title\":\"\",\"cat\":[\" \"],\"num\":8,\"only_posts__in\":\"\",\"include\":\"\",\"exclude\":\"\",\"offset\":\"\",\"paged\":\"\",\"order_by\":\"date\",\"order\":\"DESC\",\"exclude_without_media\":\"no\",\"exclude_custom_post_formats\":\"no\",\"exclude_quote_link\":null,\"exclude_post_formats_in\":[],\"show_media\":\"yes\",\"display_like\":\"\",\"display_comments\":\"\",\"display_categories\":\"\",\"max_taxonomy_num\":null,\"content_layout\":\"default\",\"post_info_position\":\"before-title\",\"excerpt_len\":60,\"excerpt_length\":\"\",\"display_title\":\"yes\",\"show_excerpt\":\"yes\",\"show_content\":\"yes\",\"show_info\":\"yes\",\"show_date\":\"yes\",\"author_or_readmore\":\"author\",\"display_author_header\":\"yes\",\"display_author_footer\":\"no\",\"desktop_cnum\":\"4\",\"tablet_cnum\":\"inherit\",\"phone_cnum\":\"1\",\"tag\":\"\",\"crop\":\"\",\"preloadable\":\"yes\",\"preload_preview\":\"no\",\"preload_bgcolor\":null,\"extra_classes\":\"\",\"extra_column_classes\":\"\",\"custom_el_id\":\"\",\"taxonomy_name\":\"category\",\"template_part_file\":\"theme-parts\\\/entry\\\/post-column\",\"extra_template_path\":\"\",\"universal_id\":\"au67f608b6\",\"reset_query\":true,\"wp_query_args\":[],\"loadmore_type\":\"next\",\"loadmore_per_page\":8,\"content\":null,\"skip_wrappers\":true,\"content_width\":1900,\"inview_transition\":\"none\",\"inview_duration\":\"\",\"inview_delay\":\"\",\"inview_repeat\":\"no\",\"inview_offset\":\"\",\"called_from\":\"\"},\"handler\":\"aux_recent_posts_masonry\",\"per_page\":8};<\/script><section class=\"widget-container aux-ajax-type-next aux-widget-recent-posts-masonry aux-column-post-entry aux-parent-au67f608b6\"><div data-element-id=\"au67f608b6\" class=\"aux-masonry-layout  aux-de-col4 aux-tb-col4 aux-mb-col1 aux-ajax-view \"><div class=\"aux-col aux-post-masonry aux-ajax-item post-27332\">\n                        <article class=\"post column-entry post-27332 type-post status-publish format-standard has-post-thumbnail hentry category-expertise category-services category-tips-and-tricks tag-ai-advertising-video tag-ai-in-video-production tag-artificial-intelligence-video tag-b2b-video-marketing tag-corporate-video-ia tag-ia-video-production-agency tag-innovation-in-video-production tag-modern-video-production tag-video-art-direction tag-video-storytelling\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/ai-and-video-production-everything-you-need-to-know-in-2026\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-27330  aux-preload aux-blank\" alt=\"WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_IAETPRODUCTIONVIDEO-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/ai-and-video-production-everything-you-need-to-know-in-2026\/\">\n                                            <time datetime=\"2026-04-15T15:00:10-05:00\" title=\"2026-04-15T15:00:10-05:00\" >15\/04\/2026<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/ai-and-video-production-everything-you-need-to-know-in-2026\/\">\n                                            AI and video production: everything you need to know in 2026                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/ai-and-video-production-everything-you-need-to-know-in-2026\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>Is your marketing team thinking about creating videos with AI? Learn how to structure the prompt, protect your image and maintain creative control. <\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-27047\">\n                        <article class=\"post column-entry post-27047 type-post status-publish format-standard has-post-thumbnail hentry category-services category-tips-and-tricks tag-choose-a-video-production-agency tag-corporate-video-production-2 tag-engage-video-production tag-freelance-vs-video-agency tag-motion-design-3d-corporate-video tag-project-management-video-production tag-video-creative-direction tag-video-production-agency-pme tag-when-to-choose-a-video-agency\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/freelance-or-video-agency-making-the-right-choice-for-your-business\/\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-27051  aux-preload aux-blank\" alt=\"WEBP_BLOG_COVER_FREELANCEOUAGENCE_\u00c9QUIPEVID\u00c9OTOURNAGE\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_COVER_FREELANCEOUAGENCE_EQUIPEVIDEOTOURNAGE-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/freelance-or-video-agency-making-the-right-choice-for-your-business\/\">\n                                            <time datetime=\"2026-02-23T14:47:24-05:00\" title=\"2026-02-23T14:47:24-05:00\" >23\/02\/2026<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/freelance-or-video-agency-making-the-right-choice-for-your-business\/\">\n                                            Freelance or video agency: making the right choice for your business                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/freelance-or-video-agency-making-the-right-choice-for-your-business\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>Learn to identify when a video project requires more than a freelancer and how a dedicated team can propel your video project forward.<\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-27015\">\n                        <article class=\"post column-entry post-27015 type-post status-publish format-standard has-post-thumbnail hentry category-commercial-video category-commercial-video-2 category-corporate-video category-tips-and-tricks tag-advertising-video tag-b2b-video-marketing tag-commercial-video-en-2 tag-company-video-en tag-corporate-video-en tag-difference-corporate-video-commercial tag-video-content-strategy tag-video-marketing-objectives tag-video-sales-funnel tag-video-type-selection\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/understanding-the-difference-between-corporate-and-commercial-video\/\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-27016  aux-preload aux-blank\" alt=\"WEBP_BLOG_CORPO-OR-COMMERCIAL_COVER_PHOTO\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2026\/02\/WEBP_BLOG_CORPO-OU-COMMERCIALE_COVER_PHOTO-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/understanding-the-difference-between-corporate-and-commercial-video\/\">\n                                            <time datetime=\"2026-02-16T11:32:04-05:00\" title=\"2026-02-16T11:32:04-05:00\" >16\/02\/2026<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/understanding-the-difference-between-corporate-and-commercial-video\/\">\n                                            Understanding the difference between corporate and commercial video                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/understanding-the-difference-between-corporate-and-commercial-video\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>Clarify when to use a corporate or commercial video to attract attention, convert leads and support your sales funnel.<\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-25773\">\n                        <article class=\"post column-entry post-25773 type-post status-publish format-standard has-post-thumbnail hentry category-product-video category-tips-and-tricks tag-advertising-product-video tag-b2b-product-video tag-e-commerce-product-video tag-product-marketing-video-2 tag-product-video-2 tag-product-video-agency tag-product-video-creation tag-product-video-production tag-professional-product-video tag-video-production-montreal\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/create-the-desire-to-buy-with-an-irresistible-product-video\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-25775  aux-preload aux-blank\" alt=\"WEBP_BLOG_Video-of-irresistible-products\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Video-de-produit-irresistible-1-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/create-the-desire-to-buy-with-an-irresistible-product-video\/\">\n                                            <time datetime=\"2025-12-15T10:57:34-05:00\" title=\"2025-12-15T10:57:34-05:00\" >15\/12\/2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/create-the-desire-to-buy-with-an-irresistible-product-video\/\">\n                                            Create the desire to buy with an irresistible product video                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/create-the-desire-to-buy-with-an-irresistible-product-video\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>A well thought-out product video creates the desire to buy. Discover the key elements that make a product video effective and increase conversions. <\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-25662\">\n                        <article class=\"post column-entry post-25662 type-post status-publish format-standard has-post-thumbnail hentry category-tips-and-tricks category-video-training tag-agence-video-montreal-en tag-capsule-training-cost tag-company-training-video-2 tag-corporate-video-award tag-filming-training-prices tag-video-budget-calculation tag-video-cost-training tag-video-hr-budget tag-video-production-services tag-video-production-training\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/training-video-production-how-much-does-it-cost\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-25663  aux-preload aux-blank\" alt=\"Blog_Prix Video de Formation_formatrice-souriante\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/Blog_Prix-Video-de-Formation_formatrice-souriante-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/training-video-production-how-much-does-it-cost\/\">\n                                            <time datetime=\"2025-12-11T15:50:55-05:00\" title=\"2025-12-11T15:50:55-05:00\" >11\/12\/2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/training-video-production-how-much-does-it-cost\/\">\n                                            Training video production: how much does it cost?                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/training-video-production-how-much-does-it-cost\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>See how much a training video costs and understand how each aspect affects your budget.<\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-25642\">\n                        <article class=\"post column-entry post-25642 type-post status-publish format-standard has-post-thumbnail hentry category-tips-and-tricks category-video-training tag-agence-video-montreal-en tag-company-training-video tag-creating-training-content tag-e-learning-video tag-professional-video-tutorial tag-service-production-video-formation tag-sst-company-video tag-type-of-training-video tag-video-production-training tag-video-training-price\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/types-of-training-videos-what-to-choose-examples\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-25643  aux-preload aux-blank\" alt=\"WEBP_Video-Types-SST-blog\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_Types-de-video-SST-blog-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/types-of-training-videos-what-to-choose-examples\/\">\n                                            <time datetime=\"2025-12-10T16:49:50-05:00\" title=\"2025-12-10T16:49:50-05:00\" >10\/12\/2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/types-of-training-videos-what-to-choose-examples\/\">\n                                            Types of training videos [what to choose + examples].                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/types-of-training-videos-what-to-choose-examples\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>Discover the different types of training videos and choose the best format for you. Examples, uses and tips to get your video project off the ground! <\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-25625\">\n                        <article class=\"post column-entry post-25625 type-post status-publish format-standard has-post-thumbnail hentry category-tips-and-tricks category-video-training tag-accident-prevention-video tag-health-safety-videos tag-internal-sst-communication tag-ohs-best-practices tag-ohs-corporate-video tag-ohs-employee-commitment tag-ohs-humor tag-safety-at-work-videos tag-sst-capsule tag-sst-field-videos tag-sst-mini-series tag-sst-training tag-sst-video tag-sst-video-production tag-video-security-strategy\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/the-formula-for-effective-ohs-videos-your-employees-want-to-see\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-25626  aux-preload aux-blank\" alt=\"WEBP_BLOG_Formula-video-sst-memorable\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/12\/WEBP_BLOG_Formule-video-sst-memorable-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/the-formula-for-effective-ohs-videos-your-employees-want-to-see\/\">\n                                            <time datetime=\"2025-12-10T14:58:51-05:00\" title=\"2025-12-10T14:58:51-05:00\" >10\/12\/2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/the-formula-for-effective-ohs-videos-your-employees-want-to-see\/\">\n                                            The formula for effective OHS videos your employees want to see                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/the-formula-for-effective-ohs-videos-your-employees-want-to-see\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>Find out why your current OHS videos are no longer engaging, and how to create simple, funny and effective vignettes that your employees will remember.<\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-col aux-post-masonry aux-ajax-item post-25450\">\n                        <article class=\"post column-entry post-25450 type-post status-publish format-standard has-post-thumbnail hentry category-commercial-video category-event-video category-tips-and-tricks tag-agence-video-montreal-en tag-corporate-video-event tag-corporate-video-production-2 tag-event-capture-pro tag-event-video-production tag-event-video-service tag-event-videographers tag-professional-video-for-events tag-video-content-agency tag-video-for-conferences-and-galas\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/machiavel.com\/en\/how-to-produce-an-event-video-in-7-steps\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"aux-attachment aux-featured-image attachment-1024x1024 aux-attachment-id-23734  aux-preload aux-blank\" alt=\"WEBP_CarrouselCommentmaking_advertising-events\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"auto\" data-srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-150x84.webp 150w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-300x169.webp 300w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-768x432.webp 768w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-1024x576.webp 1024w,https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-1910x1910.webp 1910w\" data-src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2025\/09\/WEBP_CarrouselCommentfaireunepub_publicite-evenementiel-1024x576.webp\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/how-to-produce-an-event-video-in-7-steps\/\">\n                                            <time datetime=\"2025-12-03T17:58:29-05:00\" title=\"2025-12-03T17:58:29-05:00\" >03\/12\/2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                    <span class=\"entry-meta-sep meta-sep\">by<\/span>\n                                    <span class=\"author vcard\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/author\/taisha\/\" rel=\"author\" title=\"View all posts by Ta\u00efsha Bayard\" >\n                                            Ta\u00efsha Bayard                                        <\/a>\n                                    <\/span>\n                                                                                                                                                                        <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/how-to-produce-an-event-video-in-7-steps\/\">\n                                            How to produce an event video in 7 steps                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/machiavel.com\/en\/how-to-produce-an-event-video-in-7-steps\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                            <div class=\"entry-content\">\n                                                                            <p>\n                                        <p>Learn how to produce an event video with an agency with 7 simple steps to plan, shoot and deliver a professional video.<\/p>\n                                        <\/p>                                <\/div>\n                                                                                        <footer class=\"entry-meta aux-after-content\">\n                                                                        <div class=\"comments-iconic\">\n                                                                            <\/div>\n                                                                    <\/footer>\n                            \n                            <\/div>\n\n                        <\/article>\n<\/div><\/div>\n        <div class=\"aux-ajax-controller\">\n            <nav class=\"aux-load-more center\">\n              <svg class=\"aux-circle\" width=\"100%\" height=\"100%\" viewBox=\"0 0 102 102\">\n                <circle class=\"aux-progress-bg\" r=\"50\" cx=\"51\" cy=\"51\" fill=\"none\" transform=\"rotate(-90 51 51)\"><\/circle>\n                <circle class=\"aux-progress\" r=\"50\" cx=\"51\" cy=\"51\" fill=\"none\" transform=\"rotate(-90 51 51)\"><\/circle>\n              <\/svg>\n              <div class=\"aux-label-text\">LOAD MORE<\/div>\n              <span class=\"aux-loading-label\">LOADING<\/span>\n            <\/nav>\n        <\/div><\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Latest articles July 23, 2020 by Louis | Edit Happy New Year 2021! After a narrowly avoided 3rd World War in January, &#8230; July 16, 2020 by Louis | Edit The Mask as Brand Statement Rather than seeing the imposition of the mask this Saturday, July 18, in all enclosed public places as a burden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-builder-content.php","meta":{"_eb_attr":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-23422","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages\/23422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=23422"}],"version-history":[{"count":0,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages\/23422\/revisions"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=23422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=23422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=23422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}