{"id":29895,"date":"2026-11-05T15:43:07","date_gmt":"2026-11-05T20:43:07","guid":{"rendered":"https:\/\/machiavel.com\/swipe-file-%c2%b7-commercial-break-%c2%b7-vol-1\/"},"modified":"2026-11-06T12:12:28","modified_gmt":"2026-11-06T17:12:28","slug":"ad-inspiration-file","status":"publish","type":"page","link":"https:\/\/machiavel.com\/en\/newsletter\/ad-inspiration-file\/","title":{"rendered":"Ad Inspiration File \u00b7 The Ad Break"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29895\" class=\"elementor elementor-29895 elementor-29841\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-838dad7 e-con-full e-flex e-con e-parent\" data-id=\"838dad7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element- elementor-widget elementor-widget-html\" data-id=\"\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\">\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Anton&family=Roboto:ital,wght@0,400;0,500;0,700;1,400&family=Roboto+Mono:wght@500&display=swap\">\n<style>#smfb {\n  --stage: #1d1e22;\n  --stage-hi: #2c2e34;\n  --paper: #0b0b0c;\n  --paper-2: #151517;\n  --ink: #f2f2f0;\n  --ink-soft: #b9b9b6;\n  --ink-mute: #7d7e83;\n  --gold: #ffd700;\n  --cyan: #1bb0ce;\n  --rec: #ff3b30;\n  --line: rgba(255,255,255,.12);\n  --bar: rgba(16,16,19,.92);\n  --display: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif;\n  --body: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif;\n  --mono: \"Roboto Mono\", ui-monospace, \"SFMono-Regular\", Menlo, monospace;\n  --bar-h: 64px;\n  color-scheme: dark;\n}\n#smfb, #smfb * { box-sizing: border-box; }\n#smfb { position: fixed; inset: 0; z-index: 99990;\n  background: var(--stage);\n  color: var(--ink);\n  font-family: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif;\n  overflow: hidden;\n}\n#smfb button { font: inherit; color: inherit; }\n#smfb a { color: inherit; }\n#smfb :focus-visible { outline: 2px solid var(--gold); outline-offset: 2px; }\n\n\n#smfb .app { height: 100%; display: flex; flex-direction: column; }\n#smfb .stage {\n  position: relative; flex: 1; min-height: 0;\n  display: grid; place-items: center;\n  padding-block: 20px;\n  padding-left: max(16px, env(safe-area-inset-left, 0px));\n  padding-right: max(16px, env(safe-area-inset-right, 0px));\n  background:\n    radial-gradient(ellipse 60% 55% at 50% 45%, var(--stage-hi), transparent 70%),\n    var(--stage);\n  overflow: hidden;\n}\n#smfb #book-wrap { position: relative; width: 100%; max-width: 100%; transition: translate .7s cubic-bezier(.2,.7,.2,1); }\n#smfb #book-wrap.at-cover { translate: -25% 0; }\n#smfb #book-wrap.at-back { translate: 25% 0; }\n#smfb #book-wrap.ready { animation: rise .7s cubic-bezier(.2,.7,.2,1) both; }\n@keyframes rise { from { opacity: .0; transform: translateY(18px) scale(.98); } to { opacity: 1; transform: none; } }\n#smfb .book-shadow { filter: drop-shadow(0 30px 40px rgba(0,0,0,.55)) drop-shadow(0 6px 10px rgba(0,0,0,.4)); }\n\n#smfb .nav-arrow {\n  position: absolute; top: 50%; transform: translateY(-50%);\n  width: 52px; height: 52px; border-radius: 50%;\n  border: 1px solid var(--line); background: rgba(10,10,12,.55);\n  display: grid; place-items: center; cursor: pointer; z-index: 5;\n  transition: background .2s, border-color .2s, opacity .2s;\n  backdrop-filter: blur(6px);\n}\n#smfb .nav-arrow:hover { background: rgba(10,10,12,.85); border-color: var(--gold); }\n#smfb .nav-arrow[disabled] { opacity: .25; cursor: default; }\n#smfb .nav-arrow svg { width: 22px; height: 22px; }\n#smfb #prevSide { left: max(14px, env(safe-area-inset-left, 0px)); }\n#smfb #nextSide { right: max(14px, env(safe-area-inset-right, 0px)); }\n@media (max-width: 760px) { #smfb .nav-arrow { display: none; } }\n\n#smfb .hint {\n  position: absolute; bottom: 10px; left: 50%; transform: translateX(-50%);\n  font-style: normal; font-weight: 500; font-size: 11px; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .12em; text-transform: uppercase;\n  color: var(--ink-mute); white-space: nowrap; pointer-events: none;\n  transition: opacity .6s;\n}\n\n\n#smfb .stf__parent { position: relative; display: block; box-sizing: border-box; transform: translateZ(0); touch-action: pan-y; }\n#smfb .stf__parent canvas { position: absolute; width: 100%; height: 100%; left: 0; top: 0; }\n#smfb .stf__block { position: absolute; width: 100%; height: 100%; box-sizing: border-box; perspective: 2000px; }\n#smfb .stf__item { display: none; position: absolute; transform-style: preserve-3d; }\n#smfb .stf__outerShadow, #smfb .stf__innerShadow, #smfb .stf__hardShadow, #smfb .stf__hardInnerShadow { position: absolute; left: 0; top: 0; }\n\n#smfb .pg { background: var(--paper); color: var(--ink); overflow: hidden; container-type: inline-size; }\n#smfb .pg-in { position: relative; height: 100%; padding: 7cqw 7.5cqw 5.5cqw; display: flex; flex-direction: column; gap: 3cqw; }\n#smfb .pg-in > * { flex-shrink: 0; }\n\n#smfb .pg.--left .pg-in::after, #smfb .pg.--right .pg-in::after {\n  content: \"\"; position: absolute; top: 0; bottom: 0; width: 9cqw; pointer-events: none;\n}\n#smfb .pg.--left .pg-in::after { right: 0; background: linear-gradient(to left, rgba(0,0,0,.55), transparent); }\n#smfb .pg.--right .pg-in::after { left: 0; background: linear-gradient(to right, rgba(0,0,0,.6), transparent); }\n\n#smfb .runhead { display: flex; justify-content: space-between; align-items: center; gap: 3cqw;\n  font-style: normal; font-weight: 500; font-size: 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letter-spacing: .005em; margin: 0; text-wrap: balance; }\n#smfb .h-lg { font-style: normal; font-weight: 400; font-size: 9.4cqw; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; text-transform: uppercase; margin: 0; text-wrap: balance; }\n#smfb .agency { font-style: normal; font-weight: 500; font-size: 2.4cqw; line-height: 1.3; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .12em; text-transform: uppercase; color: var(--cyan); }\n#smfb .thesis { font-style: normal; font-weight: 700; font-size: 3.9cqw; line-height: 1.28; font-family: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif; color: var(--gold); margin: 0; text-wrap: balance; }\n#smfb .thesis em { font-style: italic; }\n#smfb .copy { font-size: 2.85cqw; line-height: 1.47; color: var(--ink-soft); display: flex; flex-direction: column; gap: 1.9cqw; }\n#smfb .copy p { margin: 0; }\n#smfb .copy em { color: var(--ink); }\n\n#smfb .inspire { background: var(--gold); color: #000; transform: rotate(-1deg); box-shadow: 0 1.5cqw 3cqw rgba(0,0,0,.45);\n  padding: 3.4cqw 3.8cqw 3.8cqw; display: flex; flex-direction: column; gap: 1.4cqw; position: relative; margin-top: 1cqw; }\n#smfb .inspire::before { content: \"\"; position: absolute; top: -1.6cqw; left: 50%; width: 14cqw; height: 3.2cqw; transform: translateX(-50%) rotate(2deg); background: rgba(255,255,255,.55); }\n#smfb .inspire h3 { margin: 0; font-style: normal; font-weight: 400; font-size: 4cqw; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; letter-spacing: .02em; color: #000; text-transform: uppercase; }\n#smfb .inspire .copy, #smfb .tpage .inspire .copy { color: #111; font-size: 2.25cqw; line-height: 1.4; gap: 1.1cqw; }\n#smfb .inspire .copy em { color: #000; }\n\n\n#smfb .vids { display: grid; grid-template-columns: 1fr; gap: 3.4cqw; }\n#smfb .vpage .pg-in { gap: 3.4cqw; }\n#smfb .vpage .h-lg { color: var(--gold); font-size: 9cqw; }\n#smfb .vpage .folio { display: none; }\n#smfb .vpage .pg-in { padding-bottom: 7cqw; }\n#smfb .vpage .vtile .label { display: none; }\n#smfb .vpage .vids:not(.--single) { margin-top: auto; }\n#smfb .vids.--single { margin-block: auto; }\n#smfb .tpage .copy { font-size: 2.55cqw; line-height: 1.42; gap: 1.5cqw; }\n#smfb .tpage .thesis { font-size: 3.7cqw; }\n#smfb .tpage .inspire { padding: 3cqw 3.6cqw; gap: 1.4cqw; }\n#smfb .vtile { all: unset; cursor: pointer; display: flex; flex-direction: column; gap: 1.6cqw; }\n#smfb .vtile .frame { position: relative; aspect-ratio: 16\/9; max-width: 100%; overflow: hidden; background: var(--paper-2); border: 1px solid var(--line); }\n#smfb .vtile .fallback { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: space-between; padding: 2.6cqw;\n  background:\n    linear-gradient(135deg, rgba(27,176,206,.22), transparent 55%),\n    var(--paper-2); }\n#smfb .vtile .fallback span { font-style: normal; font-weight: 400; font-size: 4.2cqw; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; text-transform: uppercase; color: rgba(255,255,255,.85); }\n#smfb .fallback span { font-size: 7cqw !important; }\n#smfb .vtile .fallback small { font-style: normal; font-weight: 500; font-size: 1.9cqw; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .14em; color: var(--ink-mute); text-transform: uppercase; }\n#smfb .vtile img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0; transition: transform .5s ease, filter .3s, opacity .4s; filter: saturate(.9); }\n#smfb .vtile img.ok { opacity: 1; }\n#smfb .vtile .play { position: absolute; left: 50%; top: 50%; width: 11cqw; height: 11cqw; transform: translate(-50%,-50%);\n  border-radius: 50%; background: rgba(0,0,0,.6); border: 1.5px solid rgba(255,255,255,.85); display: grid; place-items: center;\n  transition: background .2s, transform .2s; }\n#smfb .vtile .play { width: 13cqw; height: 13cqw; }\n#smfb .vtile .play::before { content: \"\"; margin-left: 12%; border-left: 3.2cqw solid #fff; border-top: 2cqw solid transparent; border-bottom: 2cqw solid transparent; }\n#smfb .vtile .corner { position: absolute; top: 2cqw; left: 2cqw; font-style: normal; font-weight: 500; font-size: 1.8cqw; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .12em; color: #fff;\n  background: rgba(0,0,0,.65); padding: 1cqw 1.4cqw; display: flex; align-items: center; gap: 1cqw; }\n#smfb .vtile .corner i { width: 1.4cqw; height: 1.4cqw; border-radius: 50%; background: var(--rec); display: inline-block; }\n#smfb .vtile .label { font-style: normal; font-weight: 500; font-size: 2.3cqw; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .14em; text-transform: uppercase; color: var(--ink); display: flex; justify-content: space-between; }\n#smfb .vtile .label span { color: var(--ink-mute); }\n#smfb 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center; transform: rotate(-8deg); z-index: 3; }\n#smfb .cv-vol small { font-style: normal; font-weight: 700; font-size: 2.6cqw; line-height: 1; font-family: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif; letter-spacing: .08em; }\n#smfb .cv-vol b { font-style: normal; font-weight: 400; font-size: 10cqw; line-height: .9; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; }\n#smfb .cv-circle { position: absolute; left: 24cqw; bottom: 0cqw; width: 64cqw; height: 64cqw; border-radius: 50%; background: var(--gold); }\n#smfb .cv-girl { position: absolute; right: -4cqw; bottom: 0; width: 92cqw; max-width: none; }\n#smfb .cv-badge { position: absolute; left: 7cqw; bottom: 12cqw; z-index: 3; display: flex; flex-direction: column; align-items: flex-start; }\n#smfb .cv-badge b { background: var(--gold); color: #000; font-style: normal; font-weight: 400; font-size: 5cqw; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; text-transform: uppercase; padding: 1.4cqw 2.4cqw; transform: rotate(-2deg); white-space: nowrap; }\n#smfb .cv-badge span { background: #fff; color: #000; font-style: normal; font-weight: 700; font-size: 2.4cqw; line-height: 1; font-family: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif; letter-spacing: .08em; text-transform: uppercase; padding: 1.4cqw 2.4cqw; transform: rotate(-2deg); }\n#smfb .vf { position: absolute; inset: 0; background:\n  radial-gradient(ellipse 80% 60% at 50% 40%, #1a1a1d, var(--paper) 75%); }\n#smfb .vf::before { content: \"\"; position: absolute; inset: 7cqw;\n  background:\n    linear-gradient(var(--line), var(--line)) 33.33% 0\/1px 100% no-repeat,\n    linear-gradient(var(--line), var(--line)) 66.66% 0\/1px 100% no-repeat,\n    linear-gradient(var(--line), var(--line)) 0 33.33%\/100% 1px no-repeat,\n    linear-gradient(var(--line), var(--line)) 0 66.66%\/100% 1px no-repeat; opacity: .55; }\n#smfb .brk { position: absolute; width: 9cqw; height: 9cqw; border: 0 solid var(--gold); }\n#smfb .brk.tl { top: 5cqw; left: 5cqw; border-top-width: 2px; border-left-width: 2px; }\n#smfb .brk.tr { top: 5cqw; right: 5cqw; border-top-width: 2px; border-right-width: 2px; }\n#smfb .brk.bl { bottom: 5cqw; left: 5cqw; border-bottom-width: 2px; border-left-width: 2px; }\n#smfb .brk.br { bottom: 5cqw; right: 5cqw; border-bottom-width: 2px; border-right-width: 2px; }\n#smfb .cover-hud { position: absolute; top: 9cqw; left: 10cqw; right: 10cqw; display: flex; justify-content: space-between;\n  font-style: normal; font-weight: 500; font-size: 2.5cqw; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .14em; color: var(--ink); }\n#smfb .rec { display: inline-flex; align-items: center; gap: 1.4cqw; }\n#smfb .rec i { width: 2.2cqw; height: 2.2cqw; border-radius: 50%; background: var(--rec); animation: blink 1.4s steps(2,start) infinite; }\n@keyframes blink { to { visibility: hidden; } }\n#smfb .cover-body { position: absolute; left: 10cqw; right: 10cqw; top: 30%; display: flex; flex-direction: column; gap: 4cqw; }\n#smfb .cover-body .h-xl { font-size: 13.5cqw; }\n#smfb .cover-body .h-xl span { color: var(--gold); }\n#smfb .cover-foot { position: absolute; left: 10cqw; right: 10cqw; bottom: 9cqw; display: flex; justify-content: space-between; align-items: end; gap: 4cqw; }\n#smfb .wordmark { font-style: normal; font-weight: 400; font-size: 5.2cqw; line-height: 0.9; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; text-transform: uppercase; letter-spacing: .03em; }\n#smfb .wordmark small { display: block; font-style: normal; font-weight: 500; font-size: 1.9cqw; line-height: 1.2; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .16em; color: var(--ink-mute); margin-top: 1.4cqw; }\n#smfb .cover-foot .meta { text-align: right; font-style: normal; font-weight: 500; font-size: 2.1cqw; line-height: 1.6; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-soft); }\n\n\n#smfb .toc { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; }\n#smfb .toc li + li { border-top: 1px solid var(--line); }\n#smfb .toc button { all: unset; cursor: pointer; display: grid; grid-template-columns: 8cqw 1fr auto; align-items: baseline; gap: 2cqw; width: 100%; padding: 1.9cqw 0; }\n#smfb .toc .n { font-style: normal; font-weight: 400; font-size: 5cqw; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; color: var(--gold); }\n#smfb .toc .t { display: flex; flex-direction: column; gap: .8cqw; min-width: 0; }\n#smfb .toc .t b { font-style: normal; font-weight: 500; font-size: 2.3cqw; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .14em; color: var(--cyan); }\n#smfb .toc .t span { font-style: normal; font-weight: 400; font-size: 3.8cqw; line-height: 1.05; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", 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center; justify-content: center; gap: 16px; padding: 24px; text-align: center;\n  background: linear-gradient(135deg, rgba(27,176,206,.18), transparent 60%), #0b0b0c; }\n#smfb .lb-off p { margin: 0; max-width: 46ch; font-style: normal; font-weight: 400; font-size: 14px; line-height: 1.5; font-family: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif; color: var(--ink-soft); }\n#smfb .lb-off a { text-decoration: none; background: var(--gold); color: #000; font-style: normal; font-weight: 400; font-size: 18px; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; text-transform: uppercase; letter-spacing: .03em; padding: 14px 22px; }\n#smfb .lb-off a:hover { background: #fff; }\n#smfb .lb-foot { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; font-style: normal; font-weight: 500; font-size: 12px; line-height: 1.4; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; color: var(--ink-mute); letter-spacing: .04em; }\n#smfb 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}\n#smfb.mobile .vtile .play::before { border-left-width: 14px; border-top-width: 9px; border-bottom-width: 9px; }\n#smfb.mobile .toc button { grid-template-columns: 38px 1fr auto; gap: 10px; padding: 10px 0; }\n#smfb.mobile .toc .n { font-size: 24px; }\n#smfb.mobile .toc .t b, #smfb.mobile .toc .p { font-size: 10px; }\n#smfb.mobile .toc .t span { font-size: 19px; }\n#smfb.mobile .back .pg-in { gap: 18px; }\n#smfb.mobile .cta { font-size: 19px; padding: 14px 20px; }\n#smfb.mobile .contact { font-size: 13px; gap: 8px; }\n#smfb.mobile .slogan { font-size: 26px; }\n#smfb.mobile .bar, #smfb.mobile .hint, #smfb.mobile .nav-arrow { display: none !important; }\n#smfb.mobile .pg.--left .pg-in::after, #smfb.mobile .pg.--right .pg-in::after { display: none; }\n#smfb .mtop { display: none; }\n#smfb .toc button { align-items: center !important; }\n#smfb .toc .n { line-height: .9; }\n#smfb .bar { padding-left: max(72px, env(safe-area-inset-left, 0px)) !important; }\n#smfb.mobile .mtop { display: flex; justify-content: space-between; align-items: center; height: 52px; padding: 0 16px;\n  background: var(--bar); border-bottom: 1px solid var(--line); font-style: normal; font-weight: 400; font-size: 18px; line-height: 1; font-family: \"Anton\", \"Impact\", \"Arial Narrow\", sans-serif; text-transform: uppercase; letter-spacing: .03em; }\n#smfb.mobile .mtop i { display: inline-block; width: 8px; height: 8px; border-radius: 50%; background: var(--rec); margin-right: 8px; }\n#smfb.mobile .mtop small { font-style: normal; font-weight: 500; font-size: 10px; line-height: 1; font-family: \"Roboto Mono\", ui-monospace, Menlo, monospace; letter-spacing: .14em; color: var(--ink-mute); }\n\n#smfb .copy, #smfb .copy p, #smfb .cv-sub, #smfb .inspire .copy p { text-transform: none; letter-spacing: normal; font-family: \"Roboto\", \"Helvetica Neue\", Arial, sans-serif; }\n#smfb .copy p { font-weight: 400; }\n#smfb .cta { display: inline-block; }\n#smfb .nav-arrow, #smfb .ibtn { padding: 0 !important; margin: 0; display: grid !important; place-items: center !important; line-height: 0 !important; min-width: 0; min-height: 0; box-sizing: border-box; text-align: center; }\n#smfb .nav-arrow { width: 52px !important; height: 52px !important; }\n#smfb .ibtn { width: 40px !important; height: 40px !important; }\n#smfb .nav-arrow svg, #smfb .ibtn svg { display: block; margin: 0 auto; flex: none; }\n#smfb.mobile .drawer { display: none !important; }\n#smfb.mobile .pg.cover .pg-in { position: absolute; inset: 0; height: auto; }\n#smfb.mobile .vpage .agency { margin-top: -6px; }\n#smfb.mobile .back .contact { margin-top: 4px; }\n<\/style>\n<div id=\"smfb\">\n<div class=\"app\">\n  <div class=\"mtop\"><\/div>\n  <main class=\"stage\" id=\"stage\">\n     <button class=\"nav-arrow\" id=\"prevSide\" aria-label=\"Page pr\u00e9c\u00e9dente\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M15 5l-7 7 7 7\"><\/path><\/svg><\/button>\n <div id=\"book-wrap\" class=\"book-shadow\"><div id=\"book\"><\/div><\/div>\n<button class=\"nav-arrow\" id=\"nextSide\" aria-label=\"Page suivante\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M9 5l7 7-7 7\"><\/path><\/svg><\/button>\n <div class=\"hint\" id=\"hint\">Swipe the corner of a page or use the arrows<\/div>\n\n <section class=\"drawer\" id=\"drawer\" aria-label=\"Sommaire\">\n <h2>Table of Contents<\/h2>\n<div class=\"chips\" id=\"chips\"><\/div>\n <\/section> \n  <\/main>\n\n  <nav class=\"bar\" aria-label=\"Contr\u00f4les du flipbook\">\n    <div class=\"brand\"><i><\/i>Ad Break: <small>Inspiration File \u00b7 Vol. 1<\/small><\/div>\n    <div class=\"ctrls\">\n      <button class=\"ibtn\" id=\"first\" aria-label=\"Couverture\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M18 5l-7 7 7 7M6 5v14\"><\/path><\/svg><\/button>\n      <button class=\"ibtn\" id=\"prev\" aria-label=\"Page pr\u00e9c\u00e9dente\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M15 5l-7 7 7 7\"><\/path><\/svg><\/button>\n      <input type=\"range\" id=\"scrub\" min=\"0\" max=\"19\" value=\"0\" aria-label=\"Aller \u00e0 la page\">\n      <span class=\"counter\" id=\"counter\">1 \/ 20<\/span>\n      <button class=\"ibtn\" id=\"next\" aria-label=\"Page suivante\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M9 5l7 7-7 7\"><\/path><\/svg><\/button>\n      <button class=\"ibtn\" id=\"last\" aria-label=\"Derni\u00e8re page\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 5l7 7-7 7M18 5v14\"><\/path><\/svg><\/button>\n    <\/div>\n    <div class=\"right\">\n      <button class=\"ibtn\" id=\"tocBtn\" aria-label=\"Sommaire\" aria-pressed=\"false\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"4\" y=\"4\" width=\"6\" height=\"6\"><\/rect><rect x=\"14\" y=\"4\" width=\"6\" height=\"6\"><\/rect><rect x=\"4\" y=\"14\" width=\"6\" height=\"6\"><\/rect><rect x=\"14\" y=\"14\" width=\"6\" height=\"6\"><\/rect><\/svg><\/button>\n      <button class=\"ibtn\" id=\"fsBtn\" aria-label=\"Plein \u00e9cran\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M4 9V4h5M20 9V4h-5M4 15v5h5M20 15v5h-5\"><\/path><\/svg><\/button>\n    <\/div>\n  <\/nav>\n<\/div>\n\n<div class=\"lb\" id=\"lb\" hidden=\"\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"lbTitle\">\n  <div class=\"lb-box\">\n    <div class=\"lb-head\">\n      <div><b id=\"lbKicker\"><\/b><span id=\"lbTitle\"><\/span><\/div>\n      <button class=\"ibtn\" id=\"lbClose\" aria-label=\"Fermer la vid\u00e9o\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 6l12 12M18 6L6 18\"><\/path><\/svg><\/button>\n    <\/div>\n    <div class=\"lb-video\" id=\"lbVideo\"><\/div>\n    <div class=\"lb-foot\"><span>Press Esc or click outside the video to return to the file<\/span><a id=\"lbExt\" href=\"#\" target=\"_blank\" rel=\"noopener\">Open on YouTube<\/a><\/div>\n  <\/div>\n<\/div>\n<\/div>\n<script nitro-exclude=\"\">\n(function(){\nconst EX_FR = [\n  { id:\"claude\", brand:\"CLAUDE\", title:\"A Time and a Place\", agency:\"Mother London\",\n    thesis:\"La meilleure fa\u00e7on de te comparer \u00e0 la comp\u00e9tition, c\u2019est de laisser l\u2019anecdote parler pour toi.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"ME_1vFYvezA\"},{l:\"Le case study\",t:\"yt\",v:\"m08daOytO8Y\"}],\n    p:[\"Pour sa pub du Super Bowl, peu apr\u00e8s que ChatGPT ait annonc\u00e9 l\u2019arriv\u00e9e de publicit\u00e9s pay\u00e9es sur sa plateforme, Claude a d\u00e9cid\u00e9 de tenir t\u00eate \u00e0 son comp\u00e9titeur avec humour.\",\n       \"On est plong\u00e9 dans l\u2019exp\u00e9rience d\u2019un utilisateur qui pose une question toute simple : comment mieux communiquer avec sa m\u00e8re?\",\n       \"L\u2019\u00ab IA \u00bb, jou\u00e9e par une actrice au jeu volontairement robotique, lui donne des conseils tellement g\u00e9n\u00e9riques que \u00e7a vire \u00e0 l\u2019absurde, jusqu\u2019\u00e0 lui proposer un service pour rencontrer des femmes plus \u00e2g\u00e9es!\",\n       \"Les silences <em>awkward<\/em> font le reste. Puis la phrase qui dit tout : \u00ab Ads are coming to AI. But not to Claude. \u00bb, suivie de leur slogan <em>Keep Thinking<\/em> et des paroles \u00ab What\u2019s the difference between me and you? \u00bb.\",\n       \"Ils ne nomment jamais ChatGPT, et pourtant tout le monde comprend. \u00c7a marche parce que Claude conna\u00eet assez bien son public pour savoir qu\u2019il a s\u00fbrement d\u00e9j\u00e0 re\u00e7u ce genre de r\u00e9ponse ailleurs.\"],\n    tips:[\"Pense aux frustrations que tes clients vivent ailleurs avant d\u2019arriver chez toi. Qu\u2019est-ce qui les fait soupirer?\",\n       \"En exag\u00e9rant ces moments avec humour, tu montres ta diff\u00e9rence sans jamais avoir \u00e0 nommer qui que ce soit.\",\n       \"Et si tu gardes la m\u00eame structure d\u2019une vid\u00e9o \u00e0 l\u2019autre, tu te cr\u00e9es un format que ton public va reconna\u00eetre et associer \u00e0 ta marque.\"]},\n  { id:\"rona\", brand:\"RONA\", title:\"Mike chez RONA\", agency:\"Sid Lee\",\n    thesis:\"Ton expertise devient m\u00e9morable le jour o\u00f9 elle a un nom, un visage et un refrain.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"RVGgUqVYZI0\"},{l:\"Le case study\",t:\"vm\",v:\"1190579948\",th:\"2155393802-77401b1c14798e2211f983923eb55be59efc5a408edb0b1544499f999d5d6169-d\"}],\n    p:[\"Quand t\u2019es pris dans un projet de r\u00e9no, \u00e0 qui tu demandes conseil? \u00c0 YouTube, \u00e0 ton beau-fr\u00e8re, \u00e0 Reddit?\",\n       \"RONA a vu une opportunit\u00e9 : ses employ\u00e9s sont des experts, encore fallait-il que les clients pensent \u00e0 leur parler.\",\n       \"Alors ils ont cr\u00e9\u00e9 Mike, un employ\u00e9 devenu une vedette au Qu\u00e9bec. Et le coup de g\u00e9nie, c\u2019est le jingle!\",\n       \"Il reprend l\u2019air de <em>My Sharona<\/em>, de The Knack, une chanson que tout le monde reconna\u00eet d\u00e9j\u00e0, et la twiste pour donner \u00ab Mike chez Rona \u00bb. Un slogan qui reste dans ta t\u00eate d\u00e8s la premi\u00e8re \u00e9coute!\",\n       \"La pub commence en vue a\u00e9rienne sur un quartier de banlieue, comme si on entrait dans le monde du client, puis montre les petits drames quotidiens de r\u00e9no.\",\n       \"Ensuite, Mike arrive en <em>slow motion<\/em> avec toute sa gang d\u2019experts, comme les super h\u00e9ros de la r\u00e9novation.\"],\n    tips:[\"Demande-toi qui, dans ton \u00e9quipe, incarne le mieux ce que tu offres. C\u2019est souvent la personne que tes clients appellent d\u00e9j\u00e0 quand ils ont un probl\u00e8me.\",\n       \"Lui donner un nom et un visage rend ta marque plus humaine et plus proche.\",\n       \"C\u2019est pas tout le monde qui a le budget pour un jingle, mais pourquoi pas un petit jeu de mots ou une r\u00e9f\u00e9rence connue pour aider ton public \u00e0 se souvenir de ta solution?\"]},\n  { id:\"metro\", brand:\"METRO\", title:\"Pas dans le m\u00eame panier\", agency:\"Cossette\",\n    thesis:\"Quand tout le monde se bat pour \u00eatre le plus <em>cheap<\/em>, montre la qualit\u00e9 de tes processus internes.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"bO_xd2BCtYc\"},{l:\"Le case study\",t:\"vm\",v:\"1192367588\",th:\"2157606482-3b65cece0d7310cbde295e732477e83791f02ea77f147c1208cf67fdf4ea00c5-d\"}],\n    p:[\"Ces temps-ci, l\u2019\u00e9picerie, c\u2019est le sujet de l\u2019heure : tout le monde compare les prix et les escompteurs gagnent du terrain. Metro aurait pu embarquer dans la guerre des prix.\",\n       \"Ils ont plut\u00f4t mis\u00e9 sur ce qui les rend uniques : leur fra\u00eecheur.\",\n       \"Ils ont ouvert leurs cuisines dans des capsules style <em>The Office<\/em>, o\u00f9 de nouvelles recrues d\u00e9couvrent, aussi surprises que nous, comment l\u2019\u00e9picier assure un maximum de fra\u00eecheur \u00e0 sa client\u00e8le.\",\n       \"Dans ces capsules comiques, au lieu de promettre la fra\u00eecheur, ils la prouvent.\",\n       \"Et tout est align\u00e9 autour de ce message, de l\u2019affichage en magasin aux r\u00e9seaux sociaux jusqu\u2019au <em>Bye Bye<\/em>. R\u00e9sultat : c\u2019est facile d\u2019y croire!\"],\n    tips:[\"Pense \u00e0 ce qui se passe dans tes coulisses et que tes clients ne voient jamais.\",\n       \"Qu\u2019est-ce qui surprend les gens quand ils d\u00e9couvrent comment tu travailles? Qu\u2019est-ce qui fait ta fiert\u00e9 dans ta fa\u00e7on de faire?\",\n       \"C\u2019est souvent l\u00e0 que se cache ton meilleur argument. Les montrer \u00e0 travers les yeux de quelqu\u2019un qui les d\u00e9couvre, comme une recrue, rend le tout plus vivant et plus facile \u00e0 suivre.\",\n       \"Et un personnage r\u00e9current peut inviter ton public dans tes coulisses, une capsule \u00e0 la fois.\"]},\n  { id:\"m361\", brand:\"M361\", title:\"Cardio Mental Tonique Wow 2\", agency:\"Cossette pour M361 et le gouvernement du Qu\u00e9bec\",\n    thesis:\"Un message s\u00e9rieux passe mieux avec un personnage attachant.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"wdjIYVgojfA\"},{l:\"Le case study\",t:\"vm\",v:\"1190565154\",th:\"2155374638-a7a69ab7308bc2d2259ad05f09f2e174f4aa584e4c92d9afe47cae1d874438ca-d\"}],\n    p:[\"Sur les r\u00e9seaux sociaux, la culture du fitness est rendue compl\u00e8tement absurde : des d\u00e9ficits de 1000 calories par jour, des routines de \u00ab BBL naturel \u00bb qui prennent 1h30, des conseils qui se contredisent d\u2019une vid\u00e9o \u00e0 l\u2019autre\u2026\",\n       \"\u00c0 force, la pression d\u2019\u00eatre en forme finit par d\u00e9courager plein de jeunes femmes de bouger. Alors M361 et le gouvernement du Qu\u00e9bec ont ramen\u00e9 Nancy Choquette, une instructrice fictive des ann\u00e9es 80 qui r\u00eave de produire son propre DVD d\u2019entra\u00eenement.\",\n       \"Avec Nancy, on bouge pour le plaisir, pour d\u00e9crocher du stress et pour sa sant\u00e9 mentale.\",\n       \"Elle a m\u00eame son propre TikTok o\u00f9 elle fait du contenu natif \u00e0 la plateforme, au point o\u00f9 on oublie que c\u2019est une campagne du gouvernement!\"],\n    tips:[\"Si ton message est s\u00e9rieux, demande-toi quelle croyance ou quelle habitude tu veux changer chez ton public. C\u2019est ton ennemi!\",\n       \"Un personnage qui incarne le changement que tu souhaites, avec un peu d\u2019autod\u00e9rision, peut porter ton message beaucoup plus loin qu\u2019un discours officiel.\",\n       \"Et si ce personnage existe aussi sur les r\u00e9seaux, il devient une pr\u00e9sence dans la vie de ton public. Une piste \u00e0 garder en t\u00eate surtout si tu es un OBNL ou un organisme public.\"]},\n  { id:\"heineken\", brand:\"HEINEKEN\", title:\"Could\u2019ve Been a Heineken\", agency:\"LePub Milan et LePub S\u00e3o Paulo\",\n    thesis:\"Une mission prend vie quand ton public peut y participer.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"SDRINbEE_NY\"},{l:\"Le case study\",t:\"yt\",v:\"ZEjMBG0Ifzs\"}],\n    p:[\"On a tous un ami qui envoie plein de vocaux de 5 minutes au lieu d\u2019appeler ou de proposer un caf\u00e9. Heineken a remarqu\u00e9 qu\u2019on se parle de plus en plus par \u00e9cran et de moins en moins en personne.\",\n       \"Pour une marque dont la mission est de rassembler les gens (parce qu\u2019une bi\u00e8re, \u00e7a se partage!), c\u2019\u00e9tait l\u2019opportunit\u00e9 parfaite.\",\n       \"Avec <em>Could\u2019ve Been a Heineken<\/em>, quand tu re\u00e7ois un vocal WhatsApp de plus de 3 minutes, tu peux le transf\u00e9rer \u00e0 Heineken et recevoir un coupon pour une bi\u00e8re.\",\n       \"Le message : cette conversation aurait pu se passer autour d\u2019une Heineken. C\u2019est <em>fun<\/em>, simple et \u00e7a donne envie de participer au mouvement.\"],\n    tips:[\"Reviens \u00e0 ta mission. Qu\u2019est-ce que tu aimerais changer dans la vie de tes clients ou dans la soci\u00e9t\u00e9?\",\n       \"Ensuite, observe ce que ton public fait d\u00e9j\u00e0 au quotidien, et cherche le petit moment o\u00f9 ton produit pourrait devenir la solution.\",\n       \"Quand ton public peut poser un geste dans la bonne direction, il devient partie prenante de ton message, et ta marque devient une actrice de changement.\"]},\n  { id:\"cdq\", brand:\"R\u00c9GION\", title:\"Centre-du-Qu\u00e9bec\", agency:\"R\u00e9gion Centre-du-Qu\u00e9bec\",\n    thesis:\"Ton meilleur point de d\u00e9part, c\u2019est l\u2019image que ton public a d\u00e9j\u00e0 de toi.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"YTy9P3Nla7s\"}],\n    p:[\"T\u2019as d\u00e9j\u00e0 entendu quelqu\u2019un dire qu\u2019il partait en voyage au Centre-du-Qu\u00e9bec? Personnellement, \u00e7a m\u2019est pas encore arriv\u00e9.\",\n       \"Le Centre-du-Qu\u00e9bec sait que la plupart des gens font juste y passer, en route vers Montr\u00e9al ou Qu\u00e9bec.\",\n       \"Alors la pub commence l\u00e0 o\u00f9 les voyageurs s\u2019arr\u00eatent d\u00e9j\u00e0 : \u00e0 la pompe \u00e0 essence. Un r\u00e9sident fier de sa r\u00e9gion arr\u00eate un voyageur pour lui pr\u00e9senter le coin comme son propre quartier.\",\n       \"C\u2019est <em>smart<\/em>, chaleureux, et beaucoup plus cr\u00e9dible qu\u2019une narration sur des images de drone de la r\u00e9gion.\"],\n    tips:[\"O\u00f9 est-ce que ton public te croise d\u00e9j\u00e0, et qu\u2019est-ce qu\u2019il pense de toi en ce moment? C\u2019est ton point de d\u00e9part.\",\n       \"Et plut\u00f4t que de montrer ce que tu offres de loin, laisse quelqu\u2019un qui le vit au quotidien le pr\u00e9senter avec ses yeux et sa fiert\u00e9.\",\n       \"Suivre les gens qui profitent de ce que tu offres parle souvent plus fort qu\u2019un beau plan de drone.\"]},\n  { id:\"ikea\", brand:\"IKEA\", title:\"Made for Life\", agency:\"Try Oslo pour IKEA Norv\u00e8ge\",\n    thesis:\"La preuve la plus forte se trouve dans le quotidien de tes clients.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"yEBSkjcGmKc\"}],\n    p:[\"Soyons honn\u00eates : un mardi soir, entre la vaisselle qui s\u2019empile et les enfants qui courent partout, ta cuisine ressemble pas mal moins \u00e0 celle du catalogue.\",\n       \"IKEA voulait montrer que ses produits tiennent le coup dans le quotidien des familles. Ils auraient pu faire de beaux plans de <em>stainless steel<\/em> style magazine.\",\n       \"Ils ont plut\u00f4t choisi le style \u00ab <em>ugly ad<\/em> \u00bb : une cuisine en d\u00e9sordre, un b\u00e9b\u00e9 qu\u2019on entend gazouiller puis lancer son bol, des p\u00e2tes partout sur le plancher\u2026 et le bol, intact.\",\n       \"La preuve est dans la sc\u00e8ne, et \u00e7a montre comment IKEA accompagne ses clients dans le chaos du quotidien \u00e0 la maison.\"],\n    tips:[\"Pense aux moments o\u00f9 ton produit est mis \u00e0 l\u2019\u00e9preuve chez tes clients.\",\n       \"C\u2019est dans ces moments-l\u00e0, avec tout leur d\u00e9sordre, qu\u2019il prouve sa valeur. Bonne nouvelle : ce genre de pub demande peu de budget.\",\n       \"Une bonne mise en situation et le point de vue de ton public suffisent.\"]},\n  { id:\"vaseline\", brand:\"VASELINE\", title:\"Love Hurts\", agency:\"Ogilvy Singapour et VML Afrique du Sud\",\n    thesis:\"Les fa\u00e7ons inattendues dont ta communaut\u00e9 utilise ton produit, c\u2019est des histoires toutes pr\u00eates.\",\n    videos:[{l:\"La pub\",t:\"yt\",v:\"ihA7PhBdXdc\"}],\n    p:[\"Si t\u2019as grandi dans une famille afrodescendante, t\u2019as s\u00fbrement d\u00e9j\u00e0 eu la face pleine de Vaseline avant de partir pour l\u2019\u00e9cole!\",\n       \"On conna\u00eet surtout la Vaseline pour soigner la peau s\u00e8che, mais dans plusieurs communaut\u00e9s afrodescendantes, c\u2019est un rituel : le parent qui frotte la Vaseline sur la face de son enfant pour l\u2019hydrater, avec une intensit\u00e9 franchement pas n\u00e9cessaire.\",\n       \"Vaseline a vu l\u00e0 une opportunit\u00e9 de montrer qu\u2019elle conna\u00eet sa communaut\u00e9. La marque a rejou\u00e9 ce moment en <em>slow motion<\/em> sur <em>Love Hurts<\/em>, avec des enfants qui boudent comme s\u2019ils partaient en guerre.\",\n       \"Diffus\u00e9e surtout en Afrique du Sud, la pub parle directement \u00e0 une communaut\u00e9 qui se reconna\u00eet tout de suite. C\u2019est dr\u00f4le, et en dessous, \u00e7a parle d\u2019amour.\"],\n    tips:[\"Comment tes clients utilisent-ils ton produit, au-del\u00e0 de ce que tu avais pr\u00e9vu? Y a-t-il une habitude propre \u00e0 une communaut\u00e9, une fa\u00e7on de faire ou un moment qui revient souvent?\",\n       \"La meilleure fa\u00e7on de le savoir, c\u2019est de leur demander et d\u2019\u00e9couter ce que ton \u00e9quipe entend sur le terrain.\",\n       \"Montrer ces usages-l\u00e0 prouve que tu connais ton public et que tu l\u2019appr\u00e9cies tel qu\u2019il est. C\u2019est souvent l\u00e0 que na\u00eet une pub originale.\"]}\n];\nconst EX_EN = [\n  { id:\"claude\", brand:\"CLAUDE\", title:\"A Time and a Place\", agency:\"Mother London\",\n    thesis:\"The best way to set yourself apart from the competition is to let the story speak for itself.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"ME_1vFYvezA\"},{l:\"The case study\",t:\"yt\",v:\"m08daOytO8Y\"}],\n    p:[\"For its Super Bowl ad, shortly after ChatGPT announced paid ads were coming to its platform, Claude decided to take on its competitor with humor.\",\n       \"We\u2019re dropped into the experience of a user who asks a very simple question: how can I communicate better with my mother?\",\n       \"The \u201cAI,\u201d played by an actress with a deliberately robotic delivery, gives advice so generic it borders on the absurd, even suggesting a service for meeting older women!\",\n       \"The <em>awkward<\/em> silences do the rest. Then comes the line that says it all: \u201cAds are coming to AI. But not to Claude.\u201d, followed by their slogan <em>Keep Thinking<\/em> and the lyrics \u201cWhat\u2019s the difference between me and you?\u201d.\",\n       \"They never name ChatGPT, and yet everyone gets it. It works because Claude knows its audience well enough to know they\u2019ve probably already gotten this kind of answer somewhere else.\"],\n    tips:[\"Think about the frustrations your customers go through elsewhere before they come to you. What makes them sigh?\",\n       \"By exaggerating those moments with humor, you show what sets you apart without ever having to name anyone.\",\n       \"And if you keep the same structure from one video to the next, you create a format your audience will recognize and connect to your brand.\"]},\n  { id:\"rona\", brand:\"RONA\", title:\"Mike at RONA\", agency:\"Sid Lee\",\n    thesis:\"Your expertise becomes memorable the day it has a name, a face and a jingle.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"RVGgUqVYZI0\"},{l:\"The case study\",t:\"vm\",v:\"1190579948\",th:\"2155393802-77401b1c14798e2211f983923eb55be59efc5a408edb0b1544499f999d5d6169-d\"}],\n    p:[\"When you\u2019re stuck in a reno project, who do you ask for advice? YouTube, your brother-in-law, Reddit?\",\n       \"RONA saw an opportunity: its employees are experts, but customers still had to think of talking to them.\",\n       \"So they created Mike, an employee who became a star in Quebec. And the stroke of genius is the jingle!\",\n       \"It borrows the tune of <em>My Sharona<\/em> by The Knack, a song everyone already knows, and twists it into \u201cMike chez Rona\u201d (French for \u201cMike at Rona\u201d), which sounds just like the original. A slogan that sticks in your head from the very first listen!\",\n       \"The ad opens with an aerial shot of a suburban neighborhood, as if we were stepping into the customer\u2019s world, then shows the little everyday dramas of renovating.\",\n       \"Then Mike shows up in <em>slow motion<\/em> with his whole crew of experts, like renovation superheroes.\"],\n    tips:[\"Ask yourself who on your team best embodies what you offer. It\u2019s often the person your customers already call when they have a problem.\",\n       \"Giving them a name and a face makes your brand more human and approachable.\",\n       \"Not everyone has the budget for a jingle, but why not a little pun or a well-known reference to help your audience remember your solution?\"]},\n  { id:\"metro\", brand:\"METRO\", title:\"Not in the Same Basket\", agency:\"Cossette\",\n    thesis:\"When everyone is fighting to be the cheapest, show the quality of how you work.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"bO_xd2BCtYc\"},{l:\"The case study\",t:\"vm\",v:\"1192367588\",th:\"2157606482-3b65cece0d7310cbde295e732477e83791f02ea77f147c1208cf67fdf4ea00c5-d\"}],\n    p:[\"These days, groceries are the hot topic: everyone compares prices and discount stores are gaining ground. Metro could have joined the price war.\",\n       \"Instead, they bet on what makes them unique: their freshness.\",\n       \"They opened up their kitchens in <em>The Office<\/em>-style sketches, where new hires discover, just as surprised as we are, how the grocer delivers maximum freshness to its customers.\",\n       \"In these comedic spots, instead of promising freshness, they prove it.\",\n       \"And everything lines up around this message, from in-store displays to social media, all the way to Quebec\u2019s New Year\u2019s Eve TV special, the <em>Bye Bye<\/em>. The result: it\u2019s easy to believe!\"],\n    tips:[\"Think about what happens behind the scenes that your customers never see.\",\n       \"What surprises people when they discover how you work? What are you proud of in the way you do things?\",\n       \"That\u2019s often where your best argument is hiding. Showing it through the eyes of someone discovering it, like a new hire, makes it livelier and easier to follow.\",\n       \"And a recurring character can invite your audience behind the scenes, one episode at a time.\"]},\n  { id:\"m361\", brand:\"M361\", title:\"Mental Cardio Tonic Wow 2\", agency:\"Cossette for M361 and the Quebec government\",\n    thesis:\"A serious message lands better with a lovable character.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"wdjIYVgojfA\"},{l:\"The case study\",t:\"vm\",v:\"1190565154\",th:\"2155374638-a7a69ab7308bc2d2259ad05f09f2e174f4aa584e4c92d9afe47cae1d874438ca-d\"}],\n    p:[\"On social media, fitness culture has become completely absurd: 1,000-calorie daily deficits, \u201cnatural BBL\u201d routines that take an hour and a half, advice that contradicts itself from one video to the next\u2026\",\n       \"Eventually, the pressure to be in shape ends up discouraging lots of young women from moving at all. So M361 and the Quebec government brought back Nancy Choquette, a fictional 80s fitness instructor who dreams of producing her own workout DVD.\",\n       \"With Nancy, you move for fun, to unwind and for your mental health.\",\n       \"She even has her own TikTok, with content made for the platform, to the point where you forget it\u2019s a government campaign!\"],\n    tips:[\"If your message is serious, ask yourself what belief or habit you want to change in your audience. That\u2019s your enemy!\",\n       \"A character who embodies the change you want, with a bit of self-deprecation, can carry your message much further than an official speech.\",\n       \"And if that character also lives on social media, they become a presence in your audience\u2019s life. Worth keeping in mind, especially if you\u2019re a nonprofit or a public organization.\"]},\n  { id:\"heineken\", brand:\"HEINEKEN\", title:\"Could\u2019ve Been a Heineken\", agency:\"LePub Milan and LePub S\u00e3o Paulo\",\n    thesis:\"A mission comes to life when your audience can take part in it.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"SDRINbEE_NY\"},{l:\"The case study\",t:\"yt\",v:\"ZEjMBG0Ifzs\"}],\n    p:[\"We all have that friend who sends 5-minute voice notes instead of calling or suggesting a coffee. Heineken noticed we talk more and more through screens and less and less in person.\",\n       \"For a brand whose mission is to bring people together (because a beer is meant to be shared!), it was the perfect opportunity.\",\n       \"With <em>Could\u2019ve Been a Heineken<\/em>, when you get a WhatsApp voice note longer than 3 minutes, you can forward it to Heineken and get a coupon for a beer.\",\n       \"The message: this conversation could have happened over a Heineken. It\u2019s <em>fun<\/em>, simple and makes you want to join the movement.\"],\n    tips:[\"Go back to your mission. What would you like to change in your customers\u2019 lives or in society?\",\n       \"Then look at what your audience already does every day, and find the small moment where your product could become the solution.\",\n       \"When your audience can take a step in the right direction, they become part of your message, and your brand becomes a driver of change.\"]},\n  { id:\"cdq\", brand:\"REGION\", title:\"Centre-du-Qu\u00e9bec\", agency:\"Centre-du-Qu\u00e9bec region\",\n    thesis:\"Your best starting point is the image your audience already has of you.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"YTy9P3Nla7s\"}],\n    p:[\"Ever heard someone say they were going on vacation to Centre-du-Qu\u00e9bec? Personally, it hasn\u2019t happened to me yet.\",\n       \"Centre-du-Qu\u00e9bec knows most people just drive through on their way to Montreal or Quebec City.\",\n       \"So the ad starts where travelers already stop: at the gas pump. A resident proud of his region stops a traveler to introduce the area like it\u2019s his own neighborhood.\",\n       \"It\u2019s <em>smart<\/em>, warm and way more believable than a voiceover on drone footage of the region.\"],\n    tips:[\"Where does your audience already cross paths with you, and what do they think of you right now? That\u2019s your starting point.\",\n       \"And instead of showing what you offer from a distance, let someone who lives it every day present it through their own eyes and pride.\",\n       \"Following the people who enjoy what you offer often speaks louder than a beautiful drone shot.\"]},\n  { id:\"ikea\", brand:\"IKEA\", title:\"Made for Life\", agency:\"Try Oslo for IKEA Norway\",\n    thesis:\"The strongest proof lives in your customers\u2019 everyday life.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"yEBSkjcGmKc\"}],\n    p:[\"Let\u2019s be honest: on a Tuesday night, between the dishes piling up and the kids running around, your kitchen looks a lot less like the catalog.\",\n       \"IKEA wanted to show its products hold up in families\u2019 day-to-day life. They could have shot pretty, magazine-style close-ups of <em>stainless steel<\/em>.\",\n       \"Instead, they went for the \u201c<em>ugly ad<\/em>\u201d style: a messy kitchen, a baby you hear babbling and then throwing their bowl, pasta all over the floor\u2026 and the bowl, intact.\",\n       \"The proof is in the scene, and it shows how IKEA supports its customers through the chaos of everyday home life.\"],\n    tips:[\"Think about the moments when your product is put to the test at your customers\u2019 place.\",\n       \"That\u2019s when, mess and all, it proves its value. Good news: this kind of ad doesn\u2019t need a big budget.\",\n       \"A good real-life situation and your audience\u2019s point of view are all it takes.\"]},\n  { id:\"vaseline\", brand:\"VASELINE\", title:\"Love Hurts\", agency:\"Ogilvy Singapore and VML South Africa\",\n    thesis:\"The unexpected ways your community uses your product are ready-made stories.\",\n    videos:[{l:\"The ad\",t:\"yt\",v:\"ihA7PhBdXdc\"}],\n    p:[\"If you grew up in a family of African descent, you\u2019ve probably had your face covered in Vaseline before leaving for school!\",\n       \"Vaseline is best known for treating dry skin, but in many communities of African descent, it\u2019s a ritual: a parent rubbing Vaseline on their child\u2019s face to moisturize it, with an intensity that\u2019s frankly unnecessary.\",\n       \"Vaseline saw an opportunity to show it knows its community. The brand replayed that moment in <em>slow motion<\/em> to <em>Love Hurts<\/em>, with kids sulking as if they were heading off to war.\",\n       \"Aired mostly in South Africa, the ad speaks directly to a community that instantly recognizes itself. It\u2019s funny, and underneath, it\u2019s about love.\"],\n    tips:[\"How do your customers use your product beyond what you planned? Is there a habit specific to a community, a way of doing things or a moment that keeps coming back?\",\n       \"The best way to find out is to ask them, and to listen to what your team hears on the ground.\",\n       \"Showing those uses proves you know your audience and appreciate them as they are. That\u2019s often where an original ad is born.\"]}\n];\nconst LANG = (document.documentElement.lang || 'fr').toLowerCase().indexOf('en') === 0 ? 'en' : 'fr';\nconst T = {\"fr\": {\"lang\": \"fr\", \"rec\": \"REC \u00b7 La Pause Pub\", \"coverTitle\": \"Fichier d'inspiration <span>publicitaire<\/span>\", \"coverSub\": \"Ta ressource pour ne jamais manquer d\u2019id\u00e9es de pubs\", \"by\": \"PAR :\", \"badge1\": \"8 pubs gagnantes\", \"badge2\": \"D\u00e9cortiqu\u00e9es pour toi\", \"introEyebrow\": \"Avant de commencer\", \"introH\": \"Pas toujours facile d\u2019\u00eatre inspir\u00e9\u00b7e\u2026\", \"intro\": [\"Tu relis les objectifs de l\u2019entreprise sans arr\u00eat et toujours pas d\u2019id\u00e9e pour cr\u00e9er une pub qui va laisser sa marque sur les r\u00e9seaux!\", \"Studios Machiavel vient \u00e0 la rescousse! On te pr\u00e9sente le fichier d\u2019inspiration publicitaire : les pubs qu\u2019on n\u2019arrive pas \u00e0 sortir de nos t\u00eates et qui nous poussent \u00e0 aller plus loin dans notre cr\u00e9ativit\u00e9, projet apr\u00e8s projet.\", \"Pour chaque exemple, tu trouveras la pub, le <em>case study<\/em> vid\u00e9o (quand il existe), pourquoi on la trouve inoubliable et comment t\u2019en inspirer pour ta propre marque.\"], \"file\": \"Fichier d'inspiration\", \"prog\": \"Au programme\", \"brandName\": \"La Pause Pub\", \"example\": \"Exemple\", \"inspire\": \"Comment t'en inspirer\", \"backEyebrow\": \"Le savais-tu?\", \"backH\": \"On fait aussi de <span style=\\\"color:var(--gold)\\\">l'accompagnement cr\u00e9atif<\/span>\", \"backCopy\": \"Oui, Studios Machiavel fait de la production vid\u00e9o. Mais on a aussi une \u00e9quipe pleine d'id\u00e9es qui peut t'aider \u00e0 trouver le concept de ta prochaine pub.\", \"cta\": \"Parle-nous de ton projet\", \"ctaUrl\": \"https:\/\/machiavel.com\/#contact\", \"site\": \"https:\/\/machiavel.com\/\", \"slogan\": \"Production nouvelle g\u00e9n\u00e9ration, <span>ambitions sans limites.<\/span>\", \"hint\": \"Glisse le coin d'une page ou utilise les fl\u00e8ches\", \"drawer\": \"Sommaire\", \"volLabel\": \"Fichier d'inspiration \u00b7 Vol. 1\", \"chipCover\": \"Couverture\", \"chipProg\": \"Au programme\", \"chipBack\": \"Ton projet\", \"chipBackM\": \"Dos\", \"lbFoot\": \"\u00c9chap ou clic hors de la vid\u00e9o pour revenir au fichier\", \"openOn\": \"Ouvrir sur\", \"play\": \"Lire\", \"prev\": \"Page pr\u00e9c\u00e9dente\", \"next\": \"Page suivante\", \"close\": \"Fermer la vid\u00e9o\", \"watch\": \"Regarder sur\", \"off\": \"Dans cet aper\u00e7u, la vid\u00e9o s'ouvre dans un nouvel onglet. Une fois le fichier en ligne sur machiavel.com, elle joue directement ici.\"}, \"en\": {\"lang\": \"en\", \"rec\": \"REC \u00b7 The Ad Break\", \"coverTitle\": \"Ad<br>inspiration <span>file<\/span>\", \"coverSub\": \"Your go-to resource to never run out of ad ideas\", \"by\": \"BY:\", \"badge1\": \"8 award-winning ads\", \"badge2\": \"Broken down for you\", \"introEyebrow\": \"Before we start\", \"introH\": \"It\u2019s not always easy to find inspiration\u2026\", \"intro\": [\"You keep rereading the company\u2019s goals and still no idea for an ad that\u2019ll make its mark on social media!\", \"Studios Machiavel to the rescue! Meet the ad inspiration file: the ads we can\u2019t get out of our heads and that push us to go further creatively, project after project.\", \"For each example, you\u2019ll find the ad, the video <em>case study<\/em> (when there is one), why we find it unforgettable and how to make it your own for your brand.\"], \"file\": \"Inspiration file\", \"prog\": \"On the program\", \"brandName\": \"The Ad Break\", \"example\": \"Example\", \"inspire\": \"How to make it yours\", \"backEyebrow\": \"Did you know?\", \"backH\": \"We also offer <span style=\\\"color:var(--gold)\\\">creative direction<\/span>\", \"backCopy\": \"Yes, Studios Machiavel is a video production studio. But we also have a team full of ideas that can help you find the concept for your next ad.\", \"cta\": \"Tell us about your project\", \"ctaUrl\": \"https:\/\/machiavel.com\/en\/#contact\", \"site\": \"https:\/\/machiavel.com\/en\/\", \"slogan\": \"Next-generation production, <span>limitless ambitions.<\/span>\", \"hint\": \"Drag a page corner or use the arrows\", \"drawer\": \"Contents\", \"volLabel\": \"Inspiration file \u00b7 Vol. 1\", \"chipCover\": \"Cover\", \"chipProg\": \"On the program\", \"chipBack\": \"Your project\", \"chipBackM\": \"Back\", \"lbFoot\": \"Esc or click outside the video to return to the file\", \"openOn\": \"Open on\", \"play\": \"Play\", \"prev\": \"Previous page\", \"next\": \"Next page\", \"close\": \"Close video\", \"watch\": \"Watch on\", \"off\": \"In this preview, the video opens in a new tab. Once the file is live on machiavel.com, it plays right here.\"}};\nconst LBL = T[LANG];\nconst EX = LANG === 'en' ? EX_EN : EX_FR;\nconst IMG = 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\";\nconst root = document.getElementById('smfb'); root.classList.add('lang-' + LANG);\nconst MOBILE = window.matchMedia('(max-width: 760px)').matches;\ndocument.documentElement.style.overflow = 'hidden'; document.body.style.overflow = 'hidden';\n(function(){ const q = s => root.querySelector(s); q('#hint').textContent = LBL.hint; q('#drawer h2').textContent = LBL.drawer; q('.bar .brand').innerHTML = '<i><\/i>' + LBL.brandName + ' <small>' + LBL.volLabel + '<\/small>'; q('.mtop').innerHTML = '<span><i><\/i>' + LBL.brandName + '<\/span><small>VOL. 1<\/small>'; q('.lb-foot span').textContent = LBL.lbFoot; ['#prev','#prevSide'].forEach(s=>q(s).setAttribute('aria-label', LBL.prev)); ['#next','#nextSide'].forEach(s=>q(s).setAttribute('aria-label', LBL.next)); q('#lbClose').setAttribute('aria-label', LBL.close); })();\n\n\n\n\/\/ Third-party players are blocked inside the Claude preview; they work once hosted on machiavel.com.\nconst CAN_EMBED = !\/claude|anthropic\/i.test(location.hostname);\nconst pad = n => String(n).padStart(2, \"0\");\nconst TOTAL = 3 + EX.length * 2 + 1;\nconst exStart = i => 3 + i * 2;          \/\/ index of the left page of example i\n\/\/ HD thumbnails: YouTube maxres (1280x720) with fallbacks, Vimeo straight from its CDN (1920x1080).\nconst thumbChain = v => v.t === \"yt\"\n  ? [\"maxresdefault\", \"sddefault\", \"hqdefault\"].map(q => `https:\/\/i.ytimg.com\/vi\/${v.v}\/${q}.jpg`)\n  : [`https:\/\/i.vimeocdn.com\/video\/${v.th}_1920x1080`, `https:\/\/vumbnail.com\/${v.v}.jpg`];\nconst thumb = v => thumbChain(v)[0];\n\/\/ YouTube answers a missing maxres with a 120x90 grey placeholder, so check the size too.\nwindow.nextThumb = img => {\n  const chain = JSON.parse(img.dataset.chain), i = +(img.dataset.i || 0) + 1;\n  if (i < chain.length) { img.dataset.i = i; img.src = chain[i]; } else img.remove();\n};\nwindow.checkThumb = img => { if (img.naturalWidth <= 120) window.nextThumb(img); else img.classList.add(\"ok\"); };\nconst tc = n => `TC 00:${pad(Math.floor(n\/2))}:${pad((n*7)%60)}:${pad((n*3)%24)}`;\n\nfunction vtile(ex, v, i, j) {\n  return `<button class=\"vtile\" data-ex=\"${i}\" data-vid=\"${j}\" aria-label=\"${LBL.play} ${v.l} : ${ex.title}\">\n    <div class=\"frame\">\n      <div class=\"fallback\"><small>&nbsp;<\/small><span>${ex.brand}<\/span><\/div>\n      <img src=\"${thumb(v)}\" data-chain='${JSON.stringify(thumbChain(v))}' alt=\"\" loading=\"lazy\" decoding=\"async\" onload=\"checkThumb(this)\" onerror=\"nextThumb(this)\">\n      <div class=\"corner\"><i><\/i>${v.l.toUpperCase()}<\/div>\n      <div class=\"play\" aria-hidden=\"true\"><\/div>\n    <\/div>\n    <div class=\"label\">${v.l}<span>${v.t === \"yt\" ? \"YouTube\" : \"Vimeo\"}<\/span><\/div>\n  <\/button>`;\n}\n\nfunction buildPages() {\n  const L = LBL;\n  const out = [];\n  \/\/ 0. Cover\n  out.push(`<div class=\"pg cover\" data-density=\"hard\"><div class=\"pg-in\">\n    <div class=\"cv-top\"><span class=\"rec2\"><i><\/i>${L.rec}<\/span><\/div>\n    <h1 class=\"cv-title\">${L.coverTitle}<\\\/h1>\n    <div class=\"cv-sub\">${L.coverSub}<\/div>\n    <div class=\"cv-by\">${L.by} <b>STUDIOS MACHIAVEL<\/b><\/div>\n    <div class=\"cv-circle\"><\/div>\n    <img decoding=\"async\" class=\"cv-girl\" src=\"${IMG}\" alt=\"\">\n    <div class=\"cv-vol\"><small>VOL.<\/small><b>1<\/b><\/div>\n    <div class=\"cv-badge\"><b>${L.badge1}<\/b><span>${L.badge2}<\/span><\/div>\n  <\/div><\/div>`);\n  \/\/ 1. Intro\n  out.push(`<div class=\"pg\"><div class=\"pg-in\">\n    <div class=\"runhead\"><span><b>\u25cf<\/b> ${L.rec}<\/span><span>Vol. 1<\/span><\/div>\n    <div class=\"eyebrow\">${L.introEyebrow}<\/div>\n    <h2 class=\"h-lg\">${L.introH}<\\\/h2>\n    <div class=\"copy\">${L.intro.map(x=>`<p>${x}<\/p>`).join(\"\")}<\/div>\n    <div class=\"folio\"><span>Studios Machiavel<\/span><span>02<\/span><\/div>\n  <\/div><\/div>`);\n  \/\/ 2. TOC\n  out.push(`<div class=\"pg\"><div class=\"pg-in\">\n    <div class=\"runhead\"><span>${L.file}<\/span><span>Vol. 1<\/span><\/div>\n    <div class=\"eyebrow\">${L.prog}<\/div>\n    <ul class=\"toc\">${EX.map((e,i)=>`<li><button data-go=\"${exStart(i)}\"><span class=\"n\">${pad(i+1)}<\/span><span class=\"t\"><b>${e.brand}<\/b><span>${e.title}<\/span><\/span><span class=\"p\">p. ${pad(exStart(i)+1)}<\/span><\/button><\/li>`).join(\"\")}<\/ul>\n    <div class=\"folio\"><span>${L.brandName}<\/span><span>03<\/span><\/div>\n  <\/div><\/div>`);\n  \/\/ Examples\n  EX.forEach((e, i) => {\n    const L = exStart(i);\n    out.push(`<div class=\"pg vpage\"><div class=\"pg-in\">\n      <div class=\"runhead\"><span><b>${LBL.example} ${pad(i+1)}<\/b> \u00b7 ${e.brand}<\/span><span>${tc(L+1)}<\/span><\/div>\n      <h2 class=\"h-lg\">${e.title}<\\\/h2>\n      <div class=\"agency\">${e.agency}<\/div>\n      <div class=\"vids${e.videos.length === 1 ? \" --single\" : \"\"}\">${e.videos.map((v,j)=>vtile(e,v,i,j)).join(\"\")}<\/div>\n      <div class=\"folio\"><span>${LBL.brandName}<\/span><span>${pad(L+1)}<\/span><\/div>\n    <\/div><\/div>`);\n    out.push(`<div class=\"pg tpage\"><div class=\"pg-in\">\n      <div class=\"runhead\"><span>${e.title}<\/span><span><b>${pad(i+1)}<\/b> \/ 08<\/span><\/div>\n      <p class=\"thesis\">${e.thesis}<\/p>\n      <div class=\"copy\">${e.p.map(x=>`<p>${x}<\/p>`).join(\"\")}<\/div>\n      <div class=\"inspire\"><h3>${LBL.inspire}<\\\/h3><div class=\"copy\">${e.tips.map(x=>`<p>${x}<\/p>`).join(\"\")}<\/div><\/div>\n      <div class=\"folio\"><span>Studios Machiavel<\/span><span>${pad(L+2)}<\/span><\/div>\n    <\/div><\/div>`);\n  });\n  \/\/ Back cover\n  out.push(`<div class=\"pg back\" data-density=\"hard\"><div class=\"pg-in\">\n    <div class=\"eyebrow\">${L.backEyebrow}<\/div>\n    <h2 class=\"h-lg\">${L.backH}<\\\/h2>\n    <div class=\"copy\"><p>${L.backCopy}<\/p><\/div>\n    <a class=\"cta\" href=\"${L.ctaUrl}\" target=\"_blank\" rel=\"noopener\">${L.cta}<\/a>\n    <div class=\"contact\">\n      <span><b>514 509-5027<\/b><\/span>\n      <span><b>info@machiavel.com<\/b><\/span>\n      <a href=\"${L.site}\" target=\"_blank\" rel=\"noopener\"><b>machiavel.com<\/b><\/a>\n    <\/div>\n    <div class=\"slogan\">${L.slogan}<\/div>\n  <\/div><\/div>`);\n  return out.join(\"\");\n}\n\nconst bookEl = document.getElementById(\"book\");\nconst wrap = document.getElementById(\"book-wrap\");\nconst stage = document.getElementById(\"stage\");\nbookEl.innerHTML = buildPages();\n\n\/\/ Size the book so a full spread (or a single page on narrow screens) fits the stage.\nconst RATIO = 700 \/ 500;\nfunction sizeBook() {\n  const sw = stage.clientWidth - 32, sh = stage.clientHeight - 56;\n  let w;\n  if (stage.clientWidth > 780) w = Math.min(sw - 130, (sh \/ RATIO) * 2);\n  else w = Math.min(sw, sh \/ RATIO, 660);\n  wrap.style.width = Math.max(240, Math.floor(w)) + \"px\";\n}\nif (!MOBILE) sizeBook();\nwindow.addEventListener(\"resize\", () => { if (!MOBILE) sizeBook(); });\n\/\/ The Claude preview panel can resize the frame without a window resize: watch the stage itself.\nif (window.ResizeObserver) {\n  let raf = 0;\n  new ResizeObserver(() => {\n    cancelAnimationFrame(raf);\n    raf = requestAnimationFrame(() => { if (MOBILE) return; sizeBook(); if (pf) window.dispatchEvent(new Event(\"resize\")); });\n  }).observe(stage);\n}\n\nlet pf = null;\nconst $ = id => document.getElementById(id);\nconst counter = $(\"counter\"), scrub = $(\"scrub\");\nscrub.max = TOTAL - 1;\n\nfunction updateUI(idx) {\n  const portrait = pf && pf.getOrientation && pf.getOrientation() === \"portrait\";\n  let label;\n  if (portrait || idx === 0 || idx === TOTAL - 1) label = `${idx + 1} \/ ${TOTAL}`;\n  else { const l = idx % 2 === 1 ? idx : idx - 1; label = `${l + 1}-${Math.min(l + 2, TOTAL)} \/ ${TOTAL}`; }\n  counter.textContent = label;\n  wrap.classList.toggle(\"at-cover\", !portrait && idx === 0);\n  wrap.classList.toggle(\"at-back\", !portrait && idx === TOTAL - 1);\n  scrub.value = idx;\n  const atStart = idx === 0, atEnd = idx === TOTAL - 1;\n  [\"prev\",\"first\",\"prevSide\"].forEach(k => $(k).disabled = atStart);\n  [\"next\",\"last\",\"nextSide\"].forEach(k => $(k).disabled = atEnd);\n  document.querySelectorAll(\".chip\").forEach(c => c.classList.toggle(\"on\", +c.dataset.go === idx || +c.dataset.go === idx - 1 && idx % 2 === 0));\n}\n\nfunction goTo(i) { if (MOBILE) { const p = document.querySelectorAll(\"#book .pg\")[i]; if (p) p.scrollIntoView({behavior:\"smooth\", block:\"start\"}); return; } if (!pf) return; i = Math.max(0, Math.min(TOTAL - 1, i)); pf.flip(i, \"top\"); }\n\nfunction init() {\n  if (MOBILE) { root.classList.add('mobile'); return; }\n  if (!window.St) { \/\/ library failed to load: show a plain readable fallback\n    stage.style.overflow = \"auto\";\n    bookEl.style.display = \"grid\"; bookEl.style.gap = \"16px\";\n    document.querySelectorAll(\".pg\").forEach(p => { p.style.aspectRatio = \"5\/7\"; });\n    return;\n  }\n  pf = new St.PageFlip(bookEl, {\n    width: 500, height: 700, size: \"stretch\",\n    minWidth: 240, maxWidth: 1000, minHeight: 336, maxHeight: 1400,\n    showCover: true, usePortrait: true, drawShadow: true, maxShadowOpacity: 0.6,\n    flippingTime: 900, mobileScrollSupport: false, clickEventForward: true,\n    disableFlipByClick: true, swipeDistance: 30, showPageCorners: true, autoSize: true\n  });\n  pf.loadFromHTML(document.querySelectorAll(\"#book .pg\"));\n  pf.on(\"flip\", e => { updateUI(e.data); hideHint(); });\n  pf.on(\"changeOrientation\", () => updateUI(pf.getCurrentPageIndex()));\n  wrap.classList.add(\"ready\");\n  updateUI(0);\n}\n\nlet hintTimer = setTimeout(hideHint, 7000);\nfunction hideHint() { clearTimeout(hintTimer); $(\"hint\").style.opacity = 0; }\n\n\/\/ Controls\n$(\"prev\").onclick = $(\"prevSide\").onclick = () => pf && pf.flipPrev(\"top\");\n$(\"next\").onclick = $(\"nextSide\").onclick = () => pf && pf.flipNext(\"top\");\n$(\"first\").onclick = () => goTo(0);\n$(\"last\").onclick = () => goTo(TOTAL - 1);\nscrub.addEventListener(\"change\", () => { if (!pf) return; pf.turnToPage(+scrub.value); updateUI(+scrub.value); });\n\n\/\/ Sommaire drawer\nconst chips = $(\"chips\");\nconst sections = [{go:0,b:\"\u25c9\",s:LBL.chipCover,m:\"p. 01\"},{go:1,b:\"\u2192\",s:LBL.chipProg,m:\"p. 02-03\"}]\n  .concat(EX.map((e,i)=>({go:exStart(i),b:pad(i+1),s:e.title,m:e.brand}))).concat([{go:TOTAL-1,b:\"\u2709\",s:LBL.chipBack,m:LBL.chipBackM}]);\nchips.innerHTML = sections.map(s => `<button class=\"chip\" data-go=\"${s.go}\"><b>${s.b}<\/b><span>${s.s}<\/span><small>${s.m}<\/small><\/button>`).join(\"\");\nfunction toggleDrawer(force) {\n  const open = force ?? !$(\"drawer\").classList.contains(\"open\");\n  $(\"drawer\").classList.toggle(\"open\", open);\n  $(\"tocBtn\").setAttribute(\"aria-pressed\", open);\n}\n$(\"tocBtn\").onclick = () => toggleDrawer();\nchips.addEventListener(\"click\", e => { const b = e.target.closest(\"[data-go]\"); if (b) { goTo(+b.dataset.go); toggleDrawer(false); } });\n\n\/\/ Fullscreen (optional, not available everywhere)\n$(\"fsBtn\").onclick = async () => {\n  try { document.fullscreenElement ? await document.exitFullscreen() : await document.documentElement.requestFullscreen(); } catch (_) {}\n};\ndocument.addEventListener(\"fullscreenchange\", () => setTimeout(sizeBook, 60));\n\n\/\/ Clicks inside pages: TOC links and video tiles\nbookEl.addEventListener(\"click\", e => {\n  const go = e.target.closest(\"[data-go]\");\n  if (go) { goTo(+go.dataset.go); return; }\n  const t = e.target.closest(\".vtile\");\n  if (t) openVideo(+t.dataset.ex, +t.dataset.vid);\n});\n\n\/\/ Lightbox\nconst lb = $(\"lb\"), lbVideo = $(\"lbVideo\");\nlet lastFocus = null;\nfunction openVideo(i, j) {\n  const ex = EX[i], v = ex.videos[j];\n  lastFocus = document.activeElement;\n  $(\"lbKicker\").textContent = `${LBL.example} ${pad(i+1)} \u00b7 ${ex.brand} \u00b7 ${v.l}`;\n  $(\"lbTitle\").textContent = ex.title;\n  const src = v.t === \"yt\"\n    ? `https:\/\/www.youtube-nocookie.com\/embed\/${v.v}?autoplay=1&rel=0&modestbranding=1&playsinline=1`\n    : `https:\/\/player.vimeo.com\/video\/${v.v}?autoplay=1&title=0&byline=0&portrait=0`;\n  const extUrl = v.t === \"yt\" ? `https:\/\/www.youtube.com\/watch?v=${v.v}` : `https:\/\/vimeo.com\/${v.v}`;\n  lbVideo.innerHTML = CAN_EMBED\n    ? `<iframe src=\"${src}\" title=\"${ex.title} \u00b7 ${v.l}\" allow=\"autoplay; fullscreen; picture-in-picture; encrypted-media\" allowfullscreen><\/iframe>`\n    : `<div class=\"lb-off\"><p>${LBL.off}<\/p><a href=\"${extUrl}\" target=\"_blank\" rel=\"noopener\">${LBL.watch} ${v.t === \"yt\" ? \"YouTube\" : \"Vimeo\"}<\/a><\/div>`;\n  const ext = $(\"lbExt\");\n  ext.href = extUrl;\n  ext.textContent = LBL.openOn + (v.t === \"yt\" ? \" YouTube\" : \" Vimeo\");\n  lb.hidden = false;\n  $(\"lbClose\").focus();\n}\nfunction closeVideo() { lb.hidden = true; lbVideo.innerHTML = \"\"; if (lastFocus) lastFocus.focus(); }\n$(\"lbClose\").onclick = closeVideo;\nlb.addEventListener(\"click\", e => { if (e.target === lb) closeVideo(); });\n\ndocument.addEventListener(\"keydown\", e => {\n  if (!lb.hidden) { if (e.key === \"Escape\") closeVideo(); return; }\n  if (e.key === \"ArrowRight\") pf && pf.flipNext(\"top\");\n  else if (e.key === \"ArrowLeft\") pf && pf.flipPrev(\"top\");\n  else if (e.key === \"Escape\") toggleDrawer(false);\n});\n\nfunction boot(){ if (document.fonts && document.fonts.ready) document.fonts.ready.then(init); else init(); }\nif (MOBILE) boot(); else { const s = document.createElement('script'); s.src = 'https:\/\/cdn.jsdelivr.net\/npm\/page-flip@2.0.7\/dist\/js\/page-flip.browser.js'; s.setAttribute('nitro-exclude',''); s.onload = boot; s.onerror = boot; document.head.appendChild(s); }\n})();\n<\/script> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Swipe the corner of a page or use the arrows Table of Contents Ad Break: Inspiration File \u00b7 Vol. 1 1 \/ 20 Press Esc or click outside the video to return to the fileOpen on YouTube<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":21653,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_eb_attr":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-29895","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages\/29895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=29895"}],"version-history":[{"count":11,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages\/29895\/revisions"}],"predecessor-version":[{"id":29924,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages\/29895\/revisions\/29924"}],"up":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/pages\/21653"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=29895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=29895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=29895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}