{"id":21730,"date":"2023-09-27T08:30:05","date_gmt":"2023-09-27T13:30:05","guid":{"rendered":"https:\/\/machiavel.com\/creating-a-video-campaign\/"},"modified":"2025-07-15T09:45:59","modified_gmt":"2025-07-15T14:45:59","slug":"creating-a-video-campaign","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/creating-a-video-campaign\/","title":{"rendered":"Creating a video campaign"},"content":{"rendered":"\n<p>It&#8217;s often difficult to allocate a budget to a video marketing campaign. Even more so when we know little about the audio-visual world. Video hosting platform <em>Wistia<\/em> had the brilliant idea of presenting 3 advertising videos for its new <em>Soapbox<\/em> tool, each with a different budget.    <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This ad for Soapbox cost $1,000 to produce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fD6BLALVmf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<h3>1000$<\/h3>\n<p>This representation is caricatured for a touch of humor, but it doesn&#8217;t stray far from reality. With a budget of a thousand dollars, there can be a lot of limitations making your video of lesser quality. With a similar budget, you&#8217;ll find it hard to outdo your competitors.    <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3>10 000$<\/h3>\n<p>Unlike the previous video, this one has better image quality, actors and graphic design. Most of our projects have been completed on a similar budget. As a result, our customers can benefit from a more diversified range of services tailored to their needs.    <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This ad for Soapbox cost $10,000 to produce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/K9MtANRtE7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This ad for Soapbox cost $100,000 to produce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5x2bdV2A4K8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3>100 000$<\/h3>\n<p>With this option, there&#8217;s an increase in manpower for video design. State-of-the-art equipment is also used to obtain images of incomparable quality. 2d animation and a range of special effects are also added. This type of video is mainly produced for large corporations.   <\/p>\n<\/div>\n<\/div>\n\n\n<p>No matter the size of your budget, at Studios Machiavel we&#8217;re committed to producing quality videos that exceed your expectations. Contact us today to discuss how we can contribute to the success of your next video campaign. <\/p>\n\n\n<div class=\"wp-block-cover aligncenter\" style=\"min-height:553px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg);background-position:52% 68%\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg\" alt=\"\" class=\"wp-image-3839 size-full\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-300x300.jpg 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" style=\"font-size:32px\"><strong>Ready to break away from the herd?<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:17px\">Studios Machiavel is the video marketing agency for black sheep. Born from the union of our marketing expertise and video production experience, we work with entrepreneurs to help them break out of the herd and realize their ambitions. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--1\" style=\"font-size:18px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/machiavel.com\/#contact-us\" style=\"border-radius:0px\">REQUEST A QUOTE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s often difficult to allocate a budget to a video marketing campaign. Even more so when we know little about the audio-visual world. Video hosting platform Wistia had the brilliant idea of presenting 3 advertising videos for its new Soapbox tool, each with a different budget.  <\/p>\n","protected":false},"author":1,"featured_media":22670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[426],"tags":[429,408,428,427,391,435],"class_list":["post-21730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-corporate-video-en-2","tag-marketing-en","tag-montreal-en","tag-quebec-en","tag-video-en","tag-video-marketing-en"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=21730"}],"version-history":[{"count":1,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21730\/revisions"}],"predecessor-version":[{"id":22672,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21730\/revisions\/22672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media\/22670"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=21730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=21730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=21730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}