{"id":21763,"date":"2023-08-14T12:36:33","date_gmt":"2023-08-14T17:36:33","guid":{"rendered":"https:\/\/machiavel.com\/ideal-length-of-a-corporate-video\/"},"modified":"2025-07-15T11:09:43","modified_gmt":"2025-07-15T16:09:43","slug":"ideal-length-of-a-corporate-video","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/ideal-length-of-a-corporate-video\/","title":{"rendered":"Ideal length of a Corporate Video"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/08\/Kiwiz-1080-20-of-22_21_11zon-edited.jpg\" alt=\"A Kiwiz inspector at work.\" class=\"wp-image-9200\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/08\/Kiwiz-1080-20-of-22_21_11zon-edited.jpg 1080w, https:\/\/machiavel.com\/wp-content\/uploads\/2023\/08\/Kiwiz-1080-20-of-22_21_11zon-edited-150x80.jpg 150w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">A Kiwiz inspector at work.<\/figcaption><\/figure>\n\n\n<p style=\"text-align: left;\">Ah, the ideal length of a corporate video is a bit like choosing the perfect moment to deliver an engaging monologue at a meeting. You know, the kind of monologue that doesn&#8217;t make everyone yawn and give you a look of &#8220;When does it end?&#8221;. So fasten your seatbelts, because we&#8217;re about to dive into the complex and tricky world of the perfect length for your corporate videos.  <\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3>Limited Public Attention<\/h3>\n<p>With the rise of social media platforms and online content consumption, viewer attention has become a scarce commodity. According to urban legend (and a few serious studies), the average attention span of an Internet user is around 8 to 10 seconds. <\/p>\n<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"RJCCQ - 30 ans!\" src=\"https:\/\/player.vimeo.com\/video\/773416333?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3>The advantages of a short video<\/h3>\n<p style=\"text-align: left;\">Short corporate videos have several advantages. They&#8217;re more likely to hold the audience&#8217;s attention, so you can quickly convey your key message. Shorter videos are also ideal for social media, where users scroll quickly through their feeds. They&#8217;re like those interesting anecdotes you tell at the coffee machine: short, sweet and impossible to ignore.   <\/p>\n\n\n\n<h3>Content complexity<\/h3>\n<p>But, wait, the optimal length of a corporate video depends on the content you want to share. If your subject resembles a magic trick or a slow-motion chess game, it may make sense to create a slightly longer video to ensure full comprehension. In this case, consider breaking the content into segments for easier navigation.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3>The Distribution Platform<\/h3>\n<p>Each social media platform has its own characteristics and preferences when it comes to video content. On platforms like Instagram and TikTok, videos are like tapas nights: everything is in small portions. On YouTube, users are more inclined to watch longer videos. It&#8217;s a bit like an all-you-can-eat buffet.     <\/p>\n\n\n\n<h3>Trouver l&#8217;\u00c9quilibre : Recommended duration<\/h3>\n<p style=\"text-align: left;\">Taking these factors into account, the ideal length of a corporate video is generally between 1 and 3 minutes. This allows you to grab the audience&#8217;s attention quickly, convey key information and engage them without losing them along the way. <\/p>\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"RJCCQ x CTEQ - Promotion du repreneuriat - Reel\" src=\"https:\/\/player.vimeo.com\/video\/791284812?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n<p>To sum up, choose the length according to the content, the audience and the platform. And remember, whatever the length, make sure your video is as captivating as an episode of your favorite TV series. Because nobody wants to be caught yawning in mid-viewing.  <\/p>\n\n\n<div class=\"wp-block-cover aligncenter\" style=\"min-height:553px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg);background-position:52% 68%\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg\" alt=\"\" class=\"wp-image-3839 size-full\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-300x300.jpg 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" style=\"font-size:32px\"><strong>Ready to break away from the herd?<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:17px\">Studios Machiavel is the video marketing agency for black sheep. Born from the union of our marketing expertise and video production experience, we work with entrepreneurs to help them break out of the herd and realize their ambitions. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--1\" style=\"font-size:18px\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/machiavel.com\/#contact-us\" style=\"border-radius:0px\">REQUEST A QUOTE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Finding the ideal length for a corporate video can be difficult. Avoiding boredom and disinterest requires some basic marketing knowledge. Hold on to your hats, as we explore the art of defining the perfect length for your corporate videos.  <\/p>\n","protected":false},"author":1,"featured_media":22702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[426],"tags":[429,428,427,391],"class_list":["post-21763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-corporate-video-en-2","tag-montreal-en","tag-quebec-en","tag-video-en"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=21763"}],"version-history":[{"count":1,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21763\/revisions"}],"predecessor-version":[{"id":22704,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21763\/revisions\/22704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media\/22702"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=21763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=21763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=21763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}