{"id":21884,"date":"2020-11-30T18:32:00","date_gmt":"2020-11-30T23:32:00","guid":{"rendered":"https:\/\/machiavel.com\/ep-6-julien-lepicier-locals-mtl\/"},"modified":"2025-01-11T17:10:20","modified_gmt":"2025-01-11T22:10:20","slug":"ep-6-julien-lepicier-locals-mtl","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/ep-6-julien-lepicier-locals-mtl\/","title":{"rendered":"Ep. 6 &#8211; Julien Lepicier &#8211; LOCALS MTL"},"content":{"rendered":"\n<iframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/iGgeD33F8jE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Julien L&#8217;\u00c9picier, co-fondateur de Locals MTL, agence de production en \u00e9v\u00e9nementiel, jase du concept bouleversant de Produit Minimum Viable, de pivot rapide en temps de pand\u00e9mie et les \u00e9motions qu&#8217;on retrouve \u00e0 travers le Qu\u00e9bec. Disponible d\u00e8s maintenant sur Spotify, Apple Podcasts et Google Podcasts! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPOTIFY: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqa0dtdGprWlJIaDI2ZGlYZTBCM18zNW10UGV1UXxBQ3Jtc0trR29PbzhkU2UtSDFvenNXZXJsblN5TXlLcHNTbnUwYUtOa0FfQWl2dEhfLWszdlJjMk5fNXBsazNyYlhtTVZ6dFQwQkk0cjRJNEZrY2RZZ3hvVkw3STZOb2xuOU8tMy1kR0JoajUzNEp0c2dkVnNFbw&amp;q=https%3A%2F%2Fspoti.fi%2F3iIgKZ9\" target=\"_blank\">https:\/\/spoti.fi\/3iIgKZ9<\/a> <\/li>\n\n\n\n<li>DEEZER: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbG5OZXpvVHZGVFNfSm9mUGg1NDdMVGRERm9JUXxBQ3Jtc0tuUkUyb0ktYnhJeFJZYkJ6ZHpOT2x0cksxLXdwRUJWNmFRZjNyVVRqbEMyWWstZEx5NjY5dlNMTjcwOTZiVFhUaHVXMEMxaHBaYWdJWlp2OThvVndnZUhpUDNQQXVWOTR2ZmhQaDdaSDhGVjk2RWZGTQ&amp;q=https%3A%2F%2Fbit.ly%2F3lv1gth\" target=\"_blank\">https:\/\/bit.ly\/3lv1gth<\/a> <\/li>\n\n\n\n<li>GOOGLE Podcasts: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbkFTdVIwcm9wbTZQMnBlVXkxSG9ONkdKRXM1Z3xBQ3Jtc0trTExRbE1xdE9zdEQ1cnZXVV9mWWdmSGVaOXBLazFnVVFwSk4zQndLMmFyWlRRMXZiMFk5ME5KTDQzOWRLNWR0WTZHMWpuSmI1YUJKU0lLZVNUdzdpaGo1STFmTUVNSmdOX1BBeF9YcXpuTFJSRnotVQ&amp;q=https%3A%2F%2Fbit.ly%2F3lnxcQb\" target=\"_blank\">https:\/\/bit.ly\/3lnxcQb<\/a> <\/li>\n\n\n\n<li>PODBEAN: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbWtlRXB6ZUFMQ0ctQklwNU1Id3BMb29DTmxIQXxBQ3Jtc0ttSS10Q3EzZzEta0hyc1pLSTRJak9DMklZMWVXaGRwNThZLXRHM2l4Zkx6Z3lNSW5tRVVHZ25Jd1QtX2J1Mk5WVXhGaWxVcmIycjdyQ3Mtc0xCXzRuOHRQUjN6eWc0akhHTDFNMzF3RG1OUHlMNmQtNA&amp;q=https%3A%2F%2Fbit.ly%2F2GuIVxG\" target=\"_blank\">https:\/\/bit.ly\/2GuIVxG<\/a> <\/li>\n\n\n\n<li>APPLE Podcasts: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbUh3Vl9uU1ZTZ3A0aHJNbWhKMmVheldtV0RLZ3xBQ3Jtc0tscTN6NEJiWWx3VG4ybEVNZFVzZGx6ZDdmUXVxalFwanpSem1yQmlObjNSWDdkNlI0alZLZS1Md1FyWUVEdUNlaVpGTXhLcjlhNHNvNGxIemhYcXhKbXFxTHFrczRMSTR5OUlJTHVPRm5WSF94UmYwSQ&amp;q=https%3A%2F%2Fapple.co%2F30Jc2Ek\" target=\"_blank\">https:\/\/apple.co\/30Jc2Ek<\/a> <\/li>\n<\/ul>\n\n\n\n<p>Retrouvez Locals MTL par ici: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FACEBOOK : <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbThzTWlDRzZTNkZ2SHhsNWcwU0xmcTBMMXRIZ3xBQ3Jtc0trT19jd3ZNTGFOQjVIekNlX2Z0TVBWWTd6aXFpZkVTemtiTkxqcF9Bd21TaWFEcDR1NTNWeFBlTEJ1MmxnNV9HRmxONEZqUVdQNVUwa0Z6OG1QYlh6SjZBYlBKdzlBMkdJbDNMa3lHajNsRTFNWjVFbw&amp;q=https%3A%2F%2Fwww.facebook.com%2Flocalsmtl%2F\" target=\"_blank\">https:\/\/www.facebook.com\/localsmtl\/<\/a> <\/li>\n\n\n\n<li>INSTAGRAM : <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbERrQjF5V29BTTFBeTROdHhxNmtJSjNYZFBNUXxBQ3Jtc0tsSEZEUmJHVGNxRmM3WG5xUExWRU5BNm5mOEFKaGo1VzRXVm1rcDY2NThOT0hLcXVBU2c3M29STW94R3ZMeWJSZzJIVWdkYWFtdUJNc3ZydVBhVmRTdHRCcERDWWlGUTlDcmxTRjVnZUxxbFVoWEF0Yw&amp;q=https%3A%2F%2Fwww.instagram.com%2Flocalsmtl%2F\" target=\"_blank\">https:\/\/www.instagram.com\/localsmtl\/<\/a> <\/li>\n\n\n\n<li>LINKEDIN: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbDUyZkRYeGtyVjNXU2g4NnNpZGdoS01RVmFkUXxBQ3Jtc0tuMF9DVmRJRjFYeWt0Uldzc0xhOXRBQjNITldwcmV4dEdadHdUNFFEZmRsV3VKTWJyNklnNUJ0YlhJMTdPVmtJdmpXTWk0ZmFURUl5TlVHMTRVeURndzQ0a2pwbi00eXJEZ0QzTkhKUHpCQVZSVl9JWQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocals-mtl%2F\" target=\"_blank\">https:\/\/www.linkedin.com\/company\/loca&#8230;<\/a> <\/li>\n<\/ul>\n\n\n\n<p>Ligne du temps &#8211; L&#8217;exp\u00e9rience locale v\u00e9hicul\u00e9e par tous les sens <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=0s\">0:00<\/a> &#8211; Introduction <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=75s\">1:15<\/a> &#8211; Quel type de pain es-tu? <\/p>\n\n\n\n<p>1\u00e8re section &#8211; Gagner son pain &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=120s\">2:00<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=130s\">2:10<\/a> &#8211; Pr\u00e9sentation de Locals MTL <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=160s\">2:40<\/a> &#8211; C&#8217;est quoi du marketing exp\u00e9rientiel? <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=240s\">4:00<\/a> &#8211; Activation de marque au Stade Saputo, Coupe Rogers, etc. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=290s\">4:50<\/a> &#8211; Le lancement de Locals MTL, le d\u00e9part chez Mosaic <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=410s\">6:50<\/a> &#8211; Les derniers projets : Banque Nationale, Vibrant et la Coupe Rogers <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=575s\">9:35<\/a> &#8211; Services clef-en-main &#8211; Un m\u00e9lange de construction et marketing <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=690s\">11:30<\/a> &#8211; Avoir des sp\u00e9cialistes dans leur domaine <\/p>\n\n\n\n<p>2\u00e8me section &#8211; L&#8217;argent du beurre &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=740s\">12:20<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=750s\">12:30<\/a> &#8211; Pivot lors de la pand\u00e9mie pour l&#8217;\u00e9v\u00e9nementiel <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=810s\">13:30<\/a> &#8211; Cin\u00e9-m\u00e9tro, le retour au cin\u00e9-parc <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=900s\">15:00<\/a> &#8211; Continuer d&#8217;investir dans l&#8217;\u00e9v\u00e9nementiel <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=945s\">15:45<\/a> &#8211; Le d\u00e9veloppement d&#8217;affaires en B2B <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1050s\">17:30<\/a> &#8211; Les mill\u00e9niaux priorise les exp\u00e9riences au-del\u00e0 des produits <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1090s\">18:10<\/a> &#8211; Ce qui est unique des activations au Qu\u00e9bec <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1200s\">20:00<\/a> &#8211; Mettre des chiffres sur l&#8217;exp\u00e9rientiel &#8211; Les r\u00e9seaux sociaux! <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1285s\">21:25<\/a> &#8211; Les indicateurs cl\u00e9s de performance recherch\u00e9s <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1380s\">23:00<\/a> &#8211; Comment adapter l&#8217;industrie pour le futur? <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1470s\">24:30<\/a> &#8211; Les murs d&#8217;exp\u00e9riences <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1540s\">25:40<\/a> &#8211; Le produit minimum viable, The Lean Startup <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1680s\">28:00<\/a> &#8211; Le marketing exp\u00e9rientiel dans les commerces de d\u00e9tail <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1800s\">30:00<\/a> &#8211; La loi de Pareto, 80% des r\u00e9sultats viennent de 20% des efforts <\/p>\n\n\n\n<p>3\u00e8me section &#8211; Du pain sur la planche &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1900s\">31:40<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1920s\">32:00<\/a> &#8211; Le virage num\u00e9rique de l&#8217;exp\u00e9rientiel <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=1995s\">33:15<\/a> &#8211; Les activit\u00e9s de financement des fondations <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=2040s\">34:00<\/a> &#8211; La plateforme YOOP, une exp\u00e9rience virtuelle <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=2130s\">35:30<\/a> &#8211; Interactivit\u00e9 comme au Bordel Com\u00e9die Club! <\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGgeD33F8jE&amp;list=UUeWfY-UAs2etlxlpKjLy1mw&amp;index=21&amp;t=2520s\">42:00<\/a> &#8211; O\u00f9 retrouver Locals MTL? <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> <a href=\"https:\/\/www.youtube.com\/hashtag\/lequ%C3%A9becafaimdesucc%C3%A8s\">#LeQu\u00e9becAFaimDeSucc\u00e8s<\/a>&#x1f35e; <\/p>\n\n\n\n<p>Tags: <a href=\"https:\/\/www.youtube.com\/hashtag\/entrepreneuriat\">#Entrepreneuriat<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/qu%C3%A9bec\">#Qu\u00e9bec<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/balado\">#Balado<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/podcast\">#Podcast<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/quebecinc\">#quebecinc<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/montr%C3%A9al\">#Montr\u00e9al<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/mtl\">#mtl<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/events\">#events<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/exp%C3%A9riences\">#exp\u00e9riences<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/osheaga\">#osheaga<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/festival\">#festival<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/xm\">#xm<\/a> <a href=\"https:\/\/www.youtube.com\/hashtag\/experientialmarketing\">#experientialmarketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>of Minimum Viable Product, rapid pivoting in times of pandemic and the emotions found throughout Quebec. Available now on Spotify, Apple Podcasts and Google Podcasts!   <\/p>\n","protected":false},"author":1,"featured_media":19561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[389],"tags":[449,500,501,505,503,428,451,502,456,457,427,450,504],"class_list":["post-21884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-born-for-big-bread-podcast","tag-entrepreneurship","tag-events-en-2","tag-experiences-en","tag-experientialmarketing-en","tag-festival-en","tag-montreal-en","tag-mtl-en","tag-osheaga-en","tag-podcast-en","tag-podcast-en-2","tag-quebec-en","tag-quebecinc-en","tag-xm-en"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=21884"}],"version-history":[{"count":0,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/21884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media\/19561"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=21884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=21884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=21884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}