{"id":22112,"date":"2024-06-11T09:47:35","date_gmt":"2024-06-11T14:47:35","guid":{"rendered":"https:\/\/machiavel.com\/geocan-chooses-video-for-its-louis-garneau-execo-e-commerce-products\/"},"modified":"2025-12-12T16:48:23","modified_gmt":"2025-12-12T21:48:23","slug":"geocan-chooses-video-for-its-louis-garneau-execo-e-commerce-products","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/geocan-chooses-video-for-its-louis-garneau-execo-e-commerce-products\/","title":{"rendered":"Geocan chooses video for its Louis Garneau &amp; Execo e-commerce products"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Enhance your online presence<\/strong><\/h2>\n\n\n\n<p>With thousands of little ambassadors running around schoolyards, visibility is not a problem for <a href=\"https:\/\/geocan-int.com\/\">Geocan<\/a>, owner of the <a href=\"https:\/\/geocan-int.com\/nos-marques\/louis-garneau-enfants\/\">Louis Garneau<\/a> and <a href=\"https:\/\/geocan-int.com\/marques\/execo\/\">Execo<\/a> brands. The family business is one of the leading distributors of school supplies in Quebec, with operations across Canada.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Oz13eC9Kxg8?si=j4xAaDg98maMdgPb&#038;cc_lang_pref=fr-ca&#038;cc_load_policy=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Louis, a manager at Geocan, was looking to standardize his brand image across different digital platforms. So he saw an opportunity to create e-commerce videos to reinforce his identity on the web, and distribute them to his customers as advertisements to show consumers. <\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Thumbnail-Geocan-Video-de-Produit-E-Commerce-fournitures-scolaire-1024x1024.webp\" alt=\"\" class=\"wp-image-12558\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Thumbnail-Geocan-Video-de-Produit-E-Commerce-fournitures-scolaire-1024x1024.webp 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Thumbnail-Geocan-Video-de-Produit-E-Commerce-fournitures-scolaire-300x300.webp 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Thumbnail-Geocan-Video-de-Produit-E-Commerce-fournitures-scolaire-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>&#8220;I realized that at Geocan, this was an aspect that had never really been explored, nor marketing or content creation,&#8221; he confides, underlining the need to invest in a digital content creation project.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>An easy choice: Videos &gt; Photos<\/strong><\/h2>\n\n<p>The choice to produce a video was obvious to Louis: &#8220;It&#8217;s the closest thing we have to an in-store presence.&#8221; To realize his ambition, he needed a team that would understand his project and believe in it as much as he did.<\/p>\n\n<p>&#8220;They really listened and understood the ideas I had in mind, and the contact was very easy,&#8221; explains Louis. This active listening and transparent communication from Studios Machiavel were key to Louis feeling in good hands. <\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Geocan - Product Video - Backpack Set - Stop Motion\" src=\"https:\/\/player.vimeo.com\/video\/938679100?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">The final result of the <em>stop<\/em> motion video created for Geocan!<\/figcaption><\/figure>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Hyper-positive feedback<\/strong><\/h2>\n\n<p>&#8220;All the customers loved the product the Studio delivered. It was a surprise for them, since in my company it was something we&#8217;d never done before. But the surprise was very <em>, very <\/em>positive and their positive feedback was very <em>, very <\/em>pleasant.  <\/p>\n\n<p>After speaking with several of my customers, they&#8217;ve all told me that their online sales have increased since we gave them quality videos to put on their web platforms. This is definitely a trend we&#8217;re going to continue year after year,&#8221; enthuses Louis. <\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Geocan - Product Video - Backpack 9\" src=\"https:\/\/player.vimeo.com\/video\/938678718?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Check out another of the 17 videos we created with Geocan to enhance their product page.<\/figcaption><\/figure>\n\n<p>Louis&#8217; vision and the immersive video expertise of Studios Machiavel have created a new dynamic for Geocan&#8217;s online presence, proving the effectiveness of a good e-commerce video.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Three words: Creativity, accessibility, performance<\/strong><\/h2>\n\n<p>We&#8217;re proud to say that Louis from Geocan was very satisfied with the service he received. Our camera crew asked him to describe us in three words, and here&#8217;s what he had to say about his experience:   <\/p>\n\n<p>&#8220;Creative, because they managed to think outside the box, to give me new ideas I hadn&#8217;t thought of [&#8230;] Performance, because deadlines were met with a high-quality product [&#8230;] Accessibility, because the team was easy to reach, with a highly developed human side.&#8221;<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>What really touched Louis was the human side of the Machiavel Studios team. &#8220;I felt like I was talking to friends [&#8230;] They really cared about my project.&#8221; <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Geocan-Video-de-produit-e-commerce-1024x1024.webp\" alt=\"\" class=\"wp-image-12559\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Geocan-Video-de-produit-e-commerce-1024x1024.webp 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Geocan-Video-de-produit-e-commerce-300x300.webp 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Geocan-Video-de-produit-e-commerce-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<p>This personal approach paid off handsomely in the creation of a promotional video that reflected his brand by delivering the best video possible! It was this winning recipe that encouraged Louis to pass on Studios Machiavel to his network, opening the door to further fruitful professional collaborations. <\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Ready to elevate your digital content?  <\/strong><\/h2>\n\n\n\n<p>Would you like to harness the power of video to improve your online presence and business performance? Our team invites you to <g id=\"gid_0\">brainstorm with us<\/g>! Want to see more examples of our work? Explore our <a href=\"https:\/\/machiavel.com\/#experiences\">experience page<\/a> to discover the breadth of our services!  <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe width=\"410\" height=\"235\" src=\"https:\/\/www.youtube.com\/embed\/6W40T97ZtHo?si=3bELHOGa4AR3DmXT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style type=\"text\/css\">\n#foogallery-gallery-10648 { --fg-gutter: 10px; 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--fg-description-line-clamp: 0;\" >\r\n\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/01\/840527449.jpg\" data-caption-title=\"Ombrage - Pr\u00e9sentation\" data-caption-desc=\"R\u00e9alisation pour le finaliste du Gala Estim de la Chambre de Commerce de l&#039;Est de Montr\u00e9al, Ombrages.\nR\u00e9alisateur : Kevin Goodtimes \nTechnicien Sonore : Karim Landry \nProducteur : Louis Pallascio\nClient : St\u00e9phanie Filion - Chambre de Commerce de l&#039;Est de Montr\u00e9al (CCEM)\" data-attachment-id=\"20326\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Ombrage - Vid\u00e9o de pr\u00e9sentation\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2024\/01\/840527449\/3241025715.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Ombrage &#8211; Pr\u00e9sentation<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/12\/897043395.jpg\" data-caption-title=\"Espace Ax-C - Trailer\" data-caption-desc=\"Voici la bande-annonce du nouvel hub entrepreneurial de l&#039;\u00c9TS (\u00c9cole de Technologie Sup\u00e9rieure), propuls\u00e9 par Startup Montr\u00e9al.\n\n\nPublished with https:\/\/www.frame.io\" data-attachment-id=\"20291\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Espace Ax-C - Trailer\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2023\/12\/897043395\/1513942895.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Espace Ax-C &#8211; Trailer<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/09\/867910200-3.jpg\" data-caption-title=\"Tour des bureaux DGC\" data-attachment-id=\"20227\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Tour des bureaux DGC\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2023\/09\/867910200-3\/4024029637.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Tour des bureaux DGC<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/07\/848851064-1.jpg\" data-caption-title=\"Didomi\" data-caption-desc=\"R\u00e9alisateur : Kevin Goodtimes  \nTechnicien Sonore : Karim Landry  \nProducteur : Louis Pallascio \nClient : Carole Morata (Fabrik8)\" data-attachment-id=\"20049\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Didomi\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2023\/07\/848851064-1\/1211450408.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Didomi<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-cover aligncenter\" style=\"min-height:553px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg);background-position:52% 68%\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg\" alt=\"\" class=\"wp-image-3839 size-full\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-300x300.jpg 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" style=\"font-size:32px\"><strong>Experience the immersion. Feel the emotion. <\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:17px\">At Studios Machiavel, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D\/3D animation and virtual reality. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--1\" style=\"font-size:18px\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"#contact\" style=\"border-radius:0px;background-color:#ffd700\" target=\"_blank\" rel=\"noreferrer noopener\">BRAINSTORM WITH US<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With thousands of little ambassadors running around schoolyards, visibility is no problem for Geocan, owner of the Louis Garneau and Execo brands. The family-owned company is one of Quebec&#8217;s leading distributors of school supplies, with operations across Canada. Geocan manager Louis was looking to strengthen his brand image on the web, and called on Studios Machiavel to make it happen!  <\/p>\n","protected":false},"author":4,"featured_media":21013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[639,988],"tags":[544,659,543,391,400,401,566,579],"class_list":["post-22112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-product-video","tag-agence-video-montreal-en","tag-commercial-video-en-2","tag-e-commerce-video","tag-video-en","tag-video-agency","tag-video-content-creation","tag-video-production-company-en","tag-video-studios-en"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/22112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=22112"}],"version-history":[{"count":2,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/22112\/revisions"}],"predecessor-version":[{"id":25737,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/22112\/revisions\/25737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media\/21013"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=22112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=22112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=22112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}