{"id":22119,"date":"2024-06-11T11:12:00","date_gmt":"2024-06-11T16:12:00","guid":{"rendered":"https:\/\/machiavel.com\/how-to-power-technoscience-communications-with-video-photography\/"},"modified":"2025-01-11T17:17:03","modified_gmt":"2025-01-11T22:17:03","slug":"how-to-power-technoscience-communications-with-video-photography","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/how-to-power-technoscience-communications-with-video-photography\/","title":{"rendered":"How to power Technoscience communications with video &amp; photography"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Technoscience: Context and Challenges<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/technoscience.ca\/\">Technoscience R\u00e9gion M\u00e9tropolitaine<\/a> inspires local youth with innovative and educational scientific activities. Formerly headed by Simon Desrosiers, the organization creates captivating events and workshops, catalyzing the scientific awakening of its young people. <\/p>\n\n\n\n<p>However, they were faced with a problem: how to communicate the energy and passion of their business through digital content?<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iRDPq-3O8fQ?si=zfefuSJ6MnQuWIit&#038;cc_lang_pref=fr-ca&#038;cc_load_policy=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong>The initial problem<\/strong><\/strong><\/strong><\/h2>\n\n<p>&#8220;Few images really captured the essence of our business,&#8221; says Simon. The lack of powerful visuals was holding back their ability to attract and engage young people. It was very important for them to find a partner who could convey the emotion of their science events.  <\/p>\n\n<p>It was during a day of filming for a presentation video, in the context of the <a href=\"https:\/\/machiavel.com\/en\/lumiere-sur-lest-a-36-video-project-for-gala-estim-finalists\/\">Jeune Chambre de Commerce de Montr\u00e9al&#8217;s Estim Gala<\/a>, that Simon met our production team and shared his challenge.<\/p>\n\n<p>&#8220;We were looking for a team that listened, that was able to fully understand our needs, interpret them well to offer us a photographer who was the best for what we wanted to do.&#8221;<\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Technoscience - Vid\u00e9o de Pr\u00e9sentation\" src=\"https:\/\/player.vimeo.com\/video\/846688711?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">The video presentation where it all began!<\/figcaption><\/figure>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>A Machiavellian solution<\/strong><\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4615-1024x1024.webp\" alt=\"\" class=\"wp-image-12454\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4615-1024x1024.webp 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4615-300x300.webp 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4615-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Studios Machiavel stood out for its flexibility and understanding of Technoscience&#8217;s unique needs. We offered a wide range of specialized photographers capable of capturing the movement and vitality of events.   <\/p>\n\n\n\n<p>Simon points out, &#8220;Finding a team that really understood us was crucial.&#8221;<\/p>\n<\/div>\n<\/div>\n\n<p>The collaboration with Studios Machiavel was marked by attentive listening and continuous adaptation. Our team captured the essence of Technoscience&#8217;s activities, making every moment memorable. This synergy amplified their mission and enabled them to reach their audience like never before!  <\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong>An explosive partnership<\/strong><\/strong><\/strong><\/h2>\n\n<p>The impact of this collaboration has manifested itself on several levels. &#8220;We&#8217;re able to provide our partners with beautiful photos of our events, which they can share with their own in-house teams. On the side of the young people who participate in our events, it allows us to make those photos there available to contribute to their memories and a great picture of them.&#8221; <\/p>\n\n<p>&#8220;It&#8217;s something that will stick, that they&#8217;re able to share with family and friends. Something I really love,&#8221; enthuses Simon.<\/p>\n\n<p>The availability of emotionally-charged visuals strengthened communication with their partners and enriched the experience of the young participants, leaving them with memories they&#8217;ll carry with them for years to come.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>Simon particularly appreciated the discretion and efficiency of our event photographers, who were able to capture the intensity of the moment without disrupting the flow of activities.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4592-1024x1024.webp\" alt=\"\" class=\"wp-image-12463\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4592-1024x1024.webp 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4592-300x300.webp 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4592-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong>Transformative results<\/strong><\/strong><\/h2>\n\n<p>Simon and his team are delighted. The quality of the services they received has laid a solid foundation for a long-term professional relationship.   <\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4237-1024x1024.webp\" alt=\"\" class=\"wp-image-12451\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4237-1024x1024.webp 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4237-300x300.webp 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2024\/05\/Technoscience_DSC_4237-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>&#8220;Without hesitation, I would recommend Studio Machiavel to any company or organization that wants to create a photo bank or simply create memorable photos for their event participants,&#8221; says Simon.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Join us!<\/strong><\/h2>\n\n\n\n<p>For organizations looking to reinforce their message and highlight the importance of their activities, our team hopes this story offers the inspiration you&#8217;re looking for!  <\/p>\n\n\n\n<p>Discover how Studios Machiavel can enrich your projects with cutting-edge visual solutions. Ready to elevate your communication? <a href=\"http:\/\/machiavel.com\/#contact\">Brainstorm with us<\/a> to discuss your ideas and ambitions. Together, let&#8217;s create projects that capture the hearts of your participants!  <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe width=\"410\" height=\"235\" src=\"https:\/\/www.youtube.com\/embed\/6W40T97ZtHo?si=3bELHOGa4AR3DmXT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style type=\"text\/css\">\n#foogallery-gallery-10648 { --fg-gutter: 10px; 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--fg-description-line-clamp: 0;\" >\r\n\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2024\/01\/840527449.jpg\" data-caption-title=\"Ombrage - Pr\u00e9sentation\" data-caption-desc=\"R\u00e9alisation pour le finaliste du Gala Estim de la Chambre de Commerce de l&#039;Est de Montr\u00e9al, Ombrages.\nR\u00e9alisateur : Kevin Goodtimes \nTechnicien Sonore : Karim Landry \nProducteur : Louis Pallascio\nClient : St\u00e9phanie Filion - Chambre de Commerce de l&#039;Est de Montr\u00e9al (CCEM)\" data-attachment-id=\"20326\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Ombrage - Vid\u00e9o de pr\u00e9sentation\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2024\/01\/840527449\/3241025715.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Ombrage &#8211; Pr\u00e9sentation<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/12\/897043395.jpg\" data-caption-title=\"Espace Ax-C - Trailer\" data-caption-desc=\"Voici la bande-annonce du nouvel hub entrepreneurial de l&#039;\u00c9TS (\u00c9cole de Technologie Sup\u00e9rieure), propuls\u00e9 par Startup Montr\u00e9al.\n\n\nPublished with https:\/\/www.frame.io\" data-attachment-id=\"20291\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Espace Ax-C - Trailer\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2023\/12\/897043395\/1513942895.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Espace Ax-C &#8211; Trailer<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/09\/867910200-3.jpg\" data-caption-title=\"Tour des bureaux DGC\" data-attachment-id=\"20227\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Tour des bureaux DGC\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2023\/09\/867910200-3\/4024029637.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Tour des bureaux DGC<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/machiavel.com\/wp-content\/uploads\/2023\/07\/848851064-1.jpg\" data-caption-title=\"Didomi\" data-caption-desc=\"R\u00e9alisateur : Kevin Goodtimes  \nTechnicien Sonore : Karim Landry  \nProducteur : Louis Pallascio \nClient : Carole Morata (Fabrik8)\" data-attachment-id=\"20049\" data-e-disable-page-transition=\"true\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Didomi\" width=\"960\" height=\"540\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/machiavel.com\/wp-content\/uploads\/cache\/2023\/07\/848851064-1\/1211450408.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22960%22%20height%3D%22540%22%20viewBox%3D%220%200%20960%20540%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Didomi<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-cover aligncenter\" style=\"min-height:553px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg);background-position:52% 68%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg\" alt=\"\" class=\"wp-image-3839 size-full\" srcset=\"https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-1024x1024.jpg 1024w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-300x300.jpg 300w, https:\/\/machiavel.com\/wp-content\/uploads\/2022\/05\/Experience-Studio-Tablet-min-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" style=\"font-size:32px\"><strong>Experience the immersion. Feel the emotion. <\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:17px\">At Studios Machiavel, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D\/3D animation and virtual reality. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline is-style-outline--1\" style=\"font-size:18px\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"#contact\" style=\"border-radius:0px;background-color:#ffd700\" target=\"_blank\" rel=\"noreferrer noopener\">BRAINSTORM WITH US<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When Technoscience R\u00e9gion M\u00e9tropolitaine was looking to captivate young people with the magic of science, they were faced with a daunting challenge: how to convey the energy and passion of their events through powerful visuals. That&#8217;s where Studios Machiavel came in, transforming their approach through event photography, capturing striking images and the emotions of the moment! <\/p>\n","protected":false},"author":4,"featured_media":20985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[639],"tags":[538,666,665,667,400],"class_list":["post-22119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-digital-content-creation","tag-event-marketing","tag-event-photography","tag-photography-scientific-organization","tag-video-agency"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/22119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=22119"}],"version-history":[{"count":0,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/22119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media\/20985"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=22119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=22119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=22119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}