{"id":23433,"date":"2021-05-03T18:10:08","date_gmt":"2021-05-03T23:10:08","guid":{"rendered":"https:\/\/machiavel.com\/ep-14-pol-brisset-alchemist-lanaudiere-brasks-the-relief\/"},"modified":"2025-07-31T09:32:28","modified_gmt":"2025-07-31T14:32:28","slug":"ep-14-pol-brisset-alchemist-lanaudiere-brasks-the-relief","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/ep-14-pol-brisset-alchemist-lanaudiere-brasks-the-relief\/","title":{"rendered":"Ep. 14 &#8211; Pol Brisset &#8211; Alchemist &#8211; LANAUDI\u00c8RE BRASKS THE RELIEF!"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00c9p. 14 - Pol Brisset - Alchimiste - LANAUDI\u00c8RE BRASSE LA REL\u00c8VE!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NWlOggeOM_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For this fourteenth episode, we welcome Pol Brisset of Alchimiste microbrewery, proud producer of Joliette and Lanaudi\u00e8re beers since 2001, to discuss the realities of entrepreneurship, the mentoring experience from the mentor&#8217;s point of view, and the importance of surrounding yourself with young, sharp minds.<\/p>\n\n\n\n<p>Available now on <a href=\"https:\/\/spoti.fi\/3iIgKZ9\">Spotify<\/a>, <a href=\"https:\/\/apple.co\/3H5sz7L\">Apple Podcasts<\/a> and !<\/p>\n\n\n\n<p>Find Alchimiste here:<\/p>\n\n\n\n<p>WEBSITE: https: <a href=\"https:\/\/alchimiste.ca\/\">\/\/alchimiste.ca\/<\/a><\/p>\n\n\n\n<p>FACEBOOK: https: <a href=\"https:\/\/www.facebook.com\/MicrobrasserieAlchimiste\/\">\/\/www.facebook.com\/MicrobrasserieAlchimiste\/<\/a><\/p>\n\n\n\n<p>INSTAGRAM: https: <a href=\"https:\/\/www.instagram.com\/alchimiste_microbrasserie\/\">\/\/www.instagram.com\/alchimiste_microbrasserie\/<\/a><\/p>\n\n\n\n<p>Ligne du temps &#8211; Time for a beer &#8211; &#8220;a la sant\u00e9 du Qu\u00e9bec, Lanaudi\u00e8re breasse des affaires<\/p>\n\n\n\n<p>0:00 &#8211; Introduction<\/p>\n\n\n\n<p>1:00 &#8211; Introducing Alchimiste<\/p>\n\n\n\n<p>2:00 &#8211; What kind of bread are you, Pol?<\/p>\n\n\n\n<p><strong>1st section &#8211; Earning your bread &#8211; 3:00<\/strong><\/p>\n\n\n\n<p>3:00 &#8211; The origins of Broken Seven, Vilains Brasseurs and the purchase of Alchimiste<\/p>\n\n\n\n<p>4:50 &#8211; Pol Brisset&#8217;s marketing debut for Coors Light and Heineken<\/p>\n\n\n\n<p>7:00 &#8211; The identity of Pol Brisset&#8217;s beers<\/p>\n\n\n\n<p>9:00 &#8211; The Alchimiste revival in 2019<\/p>\n\n\n\n<p>10:00 &#8211; Differences in beer styles<\/p>\n\n\n\n<p>13:00 &#8211; Beer and wine from Quebec<\/p>\n\n\n\n<p><strong>14:00 &#8211; The hipster appeal of beer<\/strong><\/p>\n\n\n\n<p><strong>2nd section &#8211; Butter money &#8211; 16:00<\/strong><\/p>\n\n\n\n<p>16:30 &#8211; Working with the competition to promote microbreweries<\/p>\n\n\n\n<p>19:00 &#8211; Proud to brew a Lanaudi\u00e8re beer<\/p>\n\n\n\n<p><strong>20:15 &#8211; Quebecers&#8217; sense of belonging (Pit Caribou in Perc\u00e9!)<\/strong><\/p>\n\n\n\n<p>(The expression &#8220;to encourage&#8221;)<\/p>\n\n\n\n<p>22:00 &#8211; International recognition<\/p>\n\n\n\n<p>(RateBeer.com awards 3 QC breweries)<\/p>\n\n\n\n<p>25:00 &#8211; Coexisting with wine<\/p>\n\n\n\n<p><strong>26:30 &#8211; Mentoring of young entrepreneurs (e.g. Maxime from Robin des Bas and the WCC Barbershop)<\/strong><\/p>\n\n\n\n<p>28:00 &#8211; Learning from entrepreneurship<\/p>\n\n\n\n<p>29:30 &#8211; The pleasure of giving back, the move to RedBulll<\/p>\n\n\n\n<p>31:50 &#8211; Seize opportunities like Gary Vaynerchuck<\/p>\n\n\n\n<p>34:00 &#8211; The pros and cons of entrepreneurship<\/p>\n\n\n\n<p><strong>3rd section &#8211; A lot of work to do &#8211; 37:00<\/strong><\/p>\n\n\n\n<p>39:00 &#8211; Tip #1 &#8211; Pick up your money, so you don&#8217;t waste time looking for it<\/p>\n\n\n\n<p><strong>37:30 &#8211; In Quebec, if you&#8217;re successful, you&#8217;re a crosseur?<\/strong><\/p>\n\n\n\n<p><strong>41:30 &#8211; Tip #2: Work your plan, but go for it!<\/strong><\/p>\n\n\n\n<p>44:40 &#8211; Is Quebec NPGP?<\/p>\n\n\n\n<p>46:00 &#8211; Le HELM<\/p>\n\n\n\n<p>49:00 &#8211; Produced by Studios Machiavel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this fourteenth episode, we welcome Pol Brisset of Alchimiste microbrewery, proud producer of Joliette and Lanaudi\u00e8re beers since 2001, to discuss the realities of entrepreneurship, the mentoring experience from the mentor&#8217;s point of view, and the importance of surrounding yourself with young, sharp minds.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-23433","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/23433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=23433"}],"version-history":[{"count":1,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/23433\/revisions"}],"predecessor-version":[{"id":23483,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/23433\/revisions\/23483"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=23433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=23433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=23433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}