{"id":23465,"date":"2021-03-08T17:12:55","date_gmt":"2021-03-08T22:12:55","guid":{"rendered":"https:\/\/machiavel.com\/ep-10-awa-diarra-and-chi-hung-ly-snack-simple-and-bec-soda-a-creu-for-expansion\/"},"modified":"2021-03-08T17:12:55","modified_gmt":"2021-03-08T22:12:55","slug":"ep-10-awa-diarra-and-chi-hung-ly-snack-simple-and-bec-soda-a-creu-for-expansion","status":"publish","type":"post","link":"https:\/\/machiavel.com\/en\/ep-10-awa-diarra-and-chi-hung-ly-snack-simple-and-bec-soda-a-creu-for-expansion\/","title":{"rendered":"Ep. 10 &#8211; Awa Diarra and Chi-Hung Ly &#8211; Snack Simple and Bec Soda &#8211; A creu for expansion!"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00c9p. 10 - Awa Diarra et Chi-Hung Ly - Snack Simple et Bec Soda - Un creu pour l&#039;expansion!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IIMqMf34lBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For this tenth episode, we welcome Awa Diarra and Chi Hung Ly from Snack Simple, simple and delicious snacks like their flagship product, Minute Muffin, which gives you a fresh muffin in 1 minute in the microwave, to talk about their success with dragon beef, their breakthrough in local and international grocery stores, and the importance of authenticity in Quebec.<\/p>\n\n\n\n<p>Available now on <a href=\"https:\/\/spoti.fi\/3iIgKZ9\">Spotify<\/a>, <a href=\"https:\/\/apple.co\/3H5sz7L\">Apple Podcasts<\/a> and !<\/p>\n\n\n\n<p>Find out more about Snack Simple here:<\/p>\n\n\n\n<p>WEBSITE: https: <a href=\"https:\/\/snacksimple.ca\/\">\/\/snacksimple.ca\/<\/a><\/p>\n\n\n\n<p>FACEBOOK: https: <a href=\"https:\/\/www.instagram.com\/eatsnacksimple\">\/\/www.instagram.com\/eatsnacksimple<\/a><\/p>\n\n\n\n<p>INSTAGRAM: https: <a href=\"https:\/\/www.facebook.com\/eatsnacksimple\">\/\/www.facebook.com\/eatsnacksimple<\/a><\/p>\n\n\n\n<p>Hungry for success? Realize your ambitions with <a href=\"https:\/\/machiavel.com\/en\/\">Studios Machiavelli<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iCAY80AvMT\"><a href=\"https:\/\/machiavel.com\/en\/\">Video production in Montreal<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Video production in Montreal&#8221; &#8212; Studios Machiavel\" src=\"https:\/\/machiavel.com\/en\/embed\/#?secret=vuo7tq48fK#?secret=iCAY80AvMT\" data-secret=\"iCAY80AvMT\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Timeline &#8211; A creu for expansion!<\/p>\n\n\n\n<p>0:00 &#8211; Introduction<\/p>\n\n\n\n<p>1:00 &#8211; Introducing Snack Simple<\/p>\n\n\n\n<p>1:30 &#8211; What kind of bread are you, Awa and Chi Hung?<\/p>\n\n\n\n<p><strong>1st section &#8211; Earning your bread &#8211; 3:00<\/strong><\/p>\n\n\n\n<p>4:00 &#8211; The origins of Snack Simple<\/p>\n\n\n\n<p>6:00 &#8211; Chi Hung&#8217;s arrival<\/p>\n\n\n\n<p>7:50 &#8211; Separation of tasks<\/p>\n\n\n\n<p>9:00 &#8211; Lasalle College prodigies!<\/p>\n\n\n\n<p>10:00 &#8211; Lifestyle focus<\/p>\n\n\n\n<p>11:00 &#8211; The challenges of entering a grocery store<\/p>\n\n\n\n<p><strong>2nd section &#8211; Butter money &#8211; 19:00<\/strong><\/p>\n\n\n\n<p><strong>13:00 &#8211; Authenticity in product marketing<\/strong><\/p>\n\n\n\n<p>16:00 &#8211; Quebec value of authenticity<\/p>\n\n\n\n<p><strong>16:50 &#8211; Usine \u00e0 Berthierville, from the Startup Box<\/strong><\/p>\n\n\n\n<p><strong>18:00 &#8211; Not 1,2,3&#8230; but 5 dragons!<\/strong><\/p>\n\n\n\n<p>7:20 PM &#8211; Awa Diarra is single!<\/p>\n\n\n\n<p>21:30 &#8211; The deal with the dragons<\/p>\n\n\n\n<p>23:00 &#8211; The beginnings of Bec Cola, Awa&#8217;s 1st company<\/p>\n\n\n\n<p>25:00 &#8211; The shift to Ecommerce<\/p>\n\n\n\n<p>26:30 &#8211; Expansion in Asia, cultural differences with QC<\/p>\n\n\n\n<p>27:00 &#8211; The popularity of Quebec\/Canadian products in China<\/p>\n\n\n\n<p>28:30 &#8211; MAPAQ boosts international sales of Quebec companies<\/p>\n\n\n\n<p>31:00 &#8211; Bec Cola competition (1642 Cola)<\/p>\n\n\n\n<p>33:00 &#8211; Collaboration and mentors<\/p>\n\n\n\n<p>34:50 &#8211; Women entrepreneurs have more doubts<\/p>\n\n\n\n<p>35:00 &#8211; Andrea Courey of Grandma Emily&#8217;s Granola<\/p>\n\n\n\n<p>36:00 &#8211; Consulting &#8211; Try it on for size!<\/p>\n\n\n\n<p>39:00 &#8211; Competition vs. education at Snack Simple<\/p>\n\n\n\n<p>43:00 &#8211; Coke&#8217;s supernatural tactics<\/p>\n\n\n\n<p><strong>3rd section &#8211; A lot of work to do &#8211; 44:45<\/strong><\/p>\n\n\n\n<p>45:20 &#8211; The future of Snack Simple<\/p>\n\n\n\n<p><strong>47:00 &#8211; The importance of production independence<\/strong><\/p>\n\n\n\n<p><strong>48:00 &#8211; $40,000 one spot in grocery fridge!<\/strong><\/p>\n\n\n\n<p>50:00 &#8211; The buy-local movement<\/p>\n\n\n\n<p>51:00 &#8211; Produced by Machiavel Studios<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this tenth episode, we welcome Awa Diarra and Chi Hung Ly from Snack Simple, simple and delicious snacks like their flagship product, Minute Muffin, which gives you a fresh muffin in 1 minute in the microwave, to talk about their success with dragon beef, their breakthrough in local and international grocery stores, and the importance of authenticity in Quebec.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-23465","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/23465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/comments?post=23465"}],"version-history":[{"count":0,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/posts\/23465\/revisions"}],"wp:attachment":[{"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/media?parent=23465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/categories?post=23465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machiavel.com\/en\/wp-json\/wp\/v2\/tags?post=23465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}