When it comes to planning your next video, one question often comes up: what kind of video should you make? Or more precisely: should you create a presentation video or a customer testimonial?
Technically, the two formats are similar, but they don’t tell the same story or serve the same purpose. One is used to inform, the other to inspire. Knowing which one to choose is the basis of a solid video marketing strategy.
Here’s how to tell the difference and decide which best serves your next project.<\/p>\n\n
A corporate video showcases your identity, culture and mission. It shows what your company does, why it does it and what value it creates for its audience. <\/p>\n\n
This format aims to inspire and humanize your brand image by telling your story with emotion and coherence. Often shot in your offices, in the field or in the studio, it combines shots of teams, relevant locations, products or services to bring your world to life. <\/p>\n\n
Its ideal length is between 1 and 2 minutes, the perfect amount of time to captivate and inform without boring your audience.<\/p>\n\n
A customer testimonial highlights the positive experience of those who have done business with your company. It features a customer telling us about the challenge they faced, the solution you provided and the results they achieved. <\/p>\n\n
It’s an authentic, emotional format, focused on proof and satisfaction. The story is supported by real images: excerpts of the product in action, moments of collaboration, or service in the field. The aim is to create trust and make your future customer feel that your promise is lived, not just said. The tone is generally simple, sincere and human. <\/p>\n\n
Typical duration is between 1 and 3 minutes, depending on the complexity of the project and the richness of the testimonial.<\/p>\n\n
These two formats complement each other<\/strong>. The video presentation<\/strong> attracts and inspires your prospects. Customer testimonials<\/strong> reassure and convince your future customers. <\/p>\n\n Together, they create a complete communication, where each video supports the other to talk about your brand from every angle.<\/p>\n\n Before choosing a format, ask yourself a simple question: what do I want my audience to feel? <\/p>\n\n If you want to inspire: choose a video presentation. It helps you show who you are, what you do and why your business is different from the competition. <\/p>\n\n If you want to demonstrate your impact: go for a testimonial video. It lets you demonstrate your expertise through your best ambassadors: your customers. <\/p>\n\nAspect<\/strong><\/td> Video presentation<\/strong><\/td> Customer testimonial<\/strong><\/td><\/tr> Objective<\/td> Your<\/td> Message carrier<\/td> Typical format<\/td> Choose according to your communication intention<\/h2>\n\n