Presentation or corporate video: which to choose?

In the world of communications, the terms corporate video and corporate presentation video often cross paths. Yet they don’t mean the same thing. Corporate video is a complete category of professional content, while presentation video is a specific form. Understanding this nuance helps you choose the right format for your marketing objectives.

Definition: corporate and presentation videos

What’s a corporate video?

A corporate video covers all video formats used to communicate, reaffirm or promote a company, its offering and its culture. It can be aimed at an external audience (customers, partners, investors) or an internal audience (employees, teams, recruitment).

This comprehensive package includes several types of video: presentation video, recruitment video, customer testimonial and training video. Its aim: to convey the brand’s vision, know-how and personality in a clear, credible and human way.

What is a corporate presentation video?

The corporate presentation video is a type of corporate video. It’s often the first one produced: a flagship video that presents the company’s product, service and raison d’être. It shows the why: why the company exists, what need it fills, and how it stands out. It’s a lively introduction to your world, your team and your expertise.

What’s the difference between a corporate video and a presentation video?

A corporate video covers all video formats used to communicate or promote a company.

The presentation video is part of this: it highlights the product, the service and the company’s raison d’être.

Together, they form a complete strategy to present, enhance and promote your brand.

What’s the point of a corporate video?

Corporate video brings your company to life from the inside out. Its role is to inform, reassure and unify your image through different points of contact.

Use it whenever you like:

• Present your organization clearly and professionally.
  
• Reinforce your brand image with your network or new customers.
  
• Enhance your corporate culture and attract talent.
  
• Train, mobilize or raise awareness among your internal teams.
  
• Document your impact in your industry or community.

This format lets you adapt your message to your target audience. A solid company is not defined by a single speech, but by a series of coherent videos: testimonials, HR capsules, presentations, interviews or event content. It’s this consistency of tone that inspires confidence.

What’s the point of a corporate video?

Corporate video brings your company to life from the inside out. Its role is to inform, reassure and unify your image through different points of contact.

Use it whenever you like:

• Present your organization clearly and professionally.
  
• Reinforce your brand image with your network or new customers.
  
• Enhance your corporate culture and attract talent.
  
• Train, mobilize or raise awareness among your internal teams.
  
• Document your impact in your industry or community.

This format lets you tailor your message to your target audience. A solid company is not defined by a single speech, but by a series of coherent videos: testimonials, HR capsules, presentations, interviews or event content. It’s this consistency of tone that inspires trust.

The presentation video: a key form of corporate video

Of all corporate formats, the presentation video is the one that best encapsulates the essence of your company. It highlights your product, your service, your expertise and the value you offer. But it’s not just about presentation: it’s about telling the real story of why your work is important.

You choose when you want it:

• Introduce your company to a new audience.
• Highlight your offer with clear images and an accessible tone.
• Show the faces and places behind your activity.
• Create a strong first impression on your site or in your communications.

A good presentation video serves as the backbone of your strategy. It can be broadcast on your website, on LinkedIn or at trade shows. It’s a versatile format: short, dynamic, sincere, and focused on brand perception.

Other corporate formats to complement the presentation

A good corporate strategy relies on several complementary videos. The presentation video introduces your world, but other formats reinforce the message depending on the moment or the target:

• The recruitment video, to attract talent and showcase your internal culture.
  
• Customer testimonials, to build trust through experience.
  
• Training videos, to share your expertise or best practices.
  
• Video events, to showcase your initiatives and your influence.
  

Each format plays a different role, but together they create a coherent communication. Your audience discovers not only what you do, but also how and for whom you do it.

The concrete benefits of a clear corporate approach

Adopting a structured vision of corporate video means investing in communication that evolves with your company. The benefits are both immediate and long-lasting:

• More clarity. Your audience understands your offer in seconds.
  
• More commitment. Your videos generate interest and fuel your content.
  
• More consistency. Your image remains strong on all channels.
  
• More credibility. Each capsule becomes living proof of your professionalism.
  

A well thought-out strategy doesn’t seek to produce “more” videos, but to produce better ones: content that dialogues with each other, that responds to each other, and that nourishes your brand over time.

The concrete benefits of a clear corporate approach

Corporate video is not a single format; it’s a communications ecosystem. And the introductory video is often the point of entry. It opens the door to a wider universe: one in which your company speaks for itself, clearly and coherently.

Find out how Studios Machiavel helps you create corporate videos that showcase your business, from presentation to complete strategy.

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