For this twentieth episode, we welcome William Giroux, co-founder of KaseMe, an e-commerce company that has already sold close to a million personalized cell phone cases, and Arfang, a video production company based in Quebec City, to talk about the importance of video storytelling, entrepreneurial education from father to son, and Beauce pride.
Available now on Spotify, Apple Podcasts and !
SPOTIFY: https://spoti.fi/3iIgKZ9
APPLE Podcasts: https://apple.co/3H5sz7L
GOOGLE Podcasts:
Meet our guest here:
WEBSITE: https: //kasemedesign.ca/
FACEBOOK: https: //www.facebook.com/kasemedesign
INSTAGRAM: https: //instagram.com/kasemedesign
LINKEDIN: https://www.linkedin.com/company/kaseme-design
Hungry for success? Realize your ambitions with Studios Machiavelli.
Timeline – The cradle of e-commerce
0:00 – Introduction
1:00 – Introducing KaseMe
1:45 – What kind of bread are you, William Giroux?
1st section – Earning your bread – 2:20
2:45 – What is KaseMe?l
6:00 – Getting started in the basement of the Saint-René-de-Beauce cottage
7:00 – UQAR training, WSP, etc.
7:50 – Mentoring by Anthony Vendrame of Poche & Fils
9:00 – The KaseMe supply chain
Genesis beauce automation firm
12:00 – Eco-responsibility at KaseMe
Book recommendations: Let My People Go Surfing and The Responsible Company by Yvon Chouinard (Patagonia)
16:40 – Ecologi – Platform to plant a tree according to your sales
22:00 – Pride collaboration with PO Beaudoin, Karl Hardy, Jessie Nadeau, Duchelle and Lysandre Nadeau – Small victories
2nd section – Butter money – 23:00
25:00 – The importance of video storytelling
27:50 – Shameless plug from Machiavel Studios
30:00 – Audi soap box advert
33:00 – Beauceron (Saint-Georges) origins and impact
35:00 – Practice pitch with Pierre Thabet (Boa-Franc) and Marc Dutil (Groupe Canam)
36:30 – L’École d’Entrepreneurship de Beauce, a flagship!
40:30 – Making the most of life (Dominique Brown, Chocolat Favoris who passed on them to the dragons)
43:00 – The Giroux line of entrepreneurs
45:00 – Giroux Surveying to be acquired from WSP
47:00 – Innovations in surveying
49:00 – Working with your mom
51:00 – Unlimited vacations at KaseMe!
3rd section – A lot of work to do – 53:00
54:00 – Minority investment in RideRaw
58:00 – The future of dropshipping
58:50 – Mr.Beast Burger
01:01:15 – 5 a.m. routine
Produced by Machiavel Studios
