Captivate your customers in just 30 seconds with explainer videos! They turn cutting-edge digital concepts into simple messages.
Your customers will understand you better, adopt your services more quickly and, in the end, you’ll strengthen the relationship of trust with them.
In this article, we explore how explainer videos can power your marketing and the different types of explainer videos for the technology industry.
What is an explainer video?
An explanatory video simplifies complex concepts to make them accessible and captivating. In the technological field, it clearly shows the functions of your innovative products and explains their technical processes.
The most popular formats are2 or 3D animation videos to make information more appealing and help convert hesitant prospects into confident customers. You can also choose to create video tutorials to help your customers navigate your best features!
Why explainer videos are important for SaaS companies
Making technology simple for your customers
Technological progress can be overwhelming, everything changes rapidly and sometimes your customers find it hard to keep up. Fortunately, explainer videos simplify this complexity. They make your products accessible to everyone. Instead of debating technical details, they explain the concrete benefits of your software. This makes it easier for your customers to feel confident in their ability to use your services on a daily basis!
Improve comprehension with clear videos
With captivating stories and dynamic graphics, they form a natural link between your brand’s mission and your customers. An explanatory video can guide your customers through a complex SaaS platform, presenting essential functionalities with simplicity and fluidity. Your customers feel accompanied and supported, and this is what will make all the difference to their purchasing decision.
Some types of tech explainer videos
The difference between 2D and 3D videos
2D videos are ideal for simplifying visual concepts. They use images to illustrate ideas and make information more direct. Perfect for tutorials or presentations, they highlight the most important information, while being quick and economical to produce.
On the other hand, 3D videos delve into the details and offer a unique perspective on your services. They’re perfect for complex products, for example, to reveal the inside of a device or software and explain how each component works clearly.
Showcase your services with tutorials
Video tutorials are a great way to demonstrate the value of your product in action. Using structured guides, tutorials answer common questions and show how to get the most out of your software.
Your customers feel supported as if they had an expert at their side every step of the way. A well-designed tutorial answers a clear need, simplifies the user journey, and offers a solution that’s easy to implement, creating a smooth and enjoyable customer experience.
The impact of video testimonials on SaaS marketing
Video testimonials add a human dimension to your marketing. They show real customers expressing their satisfaction with your services, and there’s nothing more convincing for a prospect than to have a positive external opinion of your brand. These testimonials dispel doubts, inspire confidence and drive prospects to make the leap to your solution! Discover our customer testimonials page here.
For a deeper dive, explore our guide to customer testimonials.
Bring your tech to life with a video that sells in seconds
A well-made explanatory video can improve your customers’ perception of your tech products.
At Studios Machiavel, we make complex concepts simple with videos that quickly captivate your future users.
Our creative team guides you from idea to realization to tell your story in an immersive way. Whether you want to introduce a new product or increase your chances of conversions, we’re the team for you!
For more details, visit our dedicated technology industry page here.
Ready to increase the impact of your video marketing? Come and brainstorm your next video with us!
