How to use your presentation video to attract more customers

You produced your presentation video with a professional team. You’ve approved it after the final touches, and the result is exactly what you wanted: the tone is right, the rhythm suits you, the music carries your message. Every shot conveys the energy of your company, and you feel that this video can make a significant contribution to your marketing efforts.

Now you’ re ready to get the word out about your business. But how do you use it to really attract customers? When supported by a solid video marketing strategy, a business presentation video becomes a tool for growth. Here’s how to turn it into a tangible lever for showcasing your business, building relationships and promoting your brand.

Place your video on your first points of contact

Whether it’s on your website, your homepage, your “About” page, your LinkedIn or even your e-mail signature, it’s often at the first points of contact that your audience discovers you for the first time.

Your company presentation video must be there. It becomes your living introduction: it shows your style and culture even before a sentence is read. A well-placed video creates instant trust, because it makes your company tangible, human and accessible.

Repurpose your video on your most active channels

Your video doesn’t have to exist in just one place. Reuse it wherever your audience is already present.

Publish it in your newsletter, in your advertising campaigns or on your social networks. Cut it into shorter excerpts for multiple publications: 15 seconds here, 30 seconds there. Each clip becomes a mini-gateway to your world.

You can transform the same video into several formats:

• A vertical excerpt for Instagram or TikTok.
  
• A square version for LinkedIn.
  
• An animated teaser for your website.
  

This strategy allows you to stay visible without recreating content every time. It’s consistency (not quantity) that builds brand recognition.

Integrate your video into your sales process

A well-used video presentation does much more than present what you do. It supports your message at every stage of the customer journey.

Integrate it:

• In your follow-up emails, to reinforce your image after a call.
  
• In your presentations, to illustrate your offer in a concrete way.
  
• In your e-mail signature, as an animated business card.
  

When a prospect looks at it, he understands within seconds who you are and how you work. And above all, they remember. You turn a cold contact into a human connection.

A coherent, well-integrated video acts as a visual rehearsal: your tone, energy and expertise naturally return to the customer’s mind.

Consider creating different versions of your presentation video

Your first video doesn’t have to be your last. Each version can explore a new angle of your business.

You can create :

• A version focused on your main product or service.
  
• Another that showcases your team and your culture.
  
• A more corporate version, focused on your vision and impact.
  
• Or even a short, punchy version for social networks.
  

Each video tells a different facet of your business, but together they build a complete, coherent and inspiring picture. The more your audience sees these nuances, the more they understand your authenticity and value. Tip: plan these versions as you grow. A growing company needs to update its message, and video is the most direct way to do that.

Measure results to know what works

If your video is online, but you don’t know how it’s performing, you’re missing out on valuable learning. Analyze the numbers: views, click-through rates, average length, shares, comments.

This data shows you what attracts your audience the most. Is there a particular sequence that grabs attention? Or a particular clip generating more engagement? These are signals to listen for.

By understanding how your video performs, you can fine-tune your next piece of content. Every viewing becomes a source of information for your future marketing.

Keep your video fresh and up-to-date

Your presentation video shouldn’t grow old on your site. It needs to keep pace with your business.

When your offer evolves, your team grows or your tone changes, update it. Update clips, refresh narration, adapt music or subtitles. This revision keeps your video consistent with your current image.

You can also incorporate it into new campaigns: team presentations, trade shows, training courses, advertising. A living video retains its value and continues to generate results long after its release.

Arm yourself with a video that works for you

A well-used presentation video becomes your permanent ambassador. It attracts, reassures and inspires without you having to push it every week. It’s content that works seven days a week, 24 hours a day. The key is not to do a lot, but to make the most of what you already have, while continuing to tell your story from different angles.

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