
What type of video advertising should you use for your business?
Discover the most effective video ad formats and learn how to choose the one that will grow your business.
A video ad is your moment to capture the attention of your dream client. You’ve only got a few seconds to make your audience laugh, intrigue or inspire them before they scroll further.
That’s why, behind every successful ad, there’s a creative strategy and a production team capable of transforming an idea into concrete impact. Produced by video experts, your ad becomes content that makes your brand memorable.
A video ad is your moment to capture the attention of your dream customer. In just a few seconds, it must intrigue, inspire and leave your mark impossible to forget.
SERVICES – VIDEO ADVERTISING
A video ad is content designed to please, entertain and inform a specific audience while promoting a brand, product or service.
It captures attention, reinforces brand awareness and transforms interest into concrete actions such as visits, subscriptions, sales or contacts. Its strength lies in creativity, relevant scriptwriting and professional production quality.
The process includes brainstorming, script and shot list preparation, a kick-off meeting, shooting, then editing and final delivery.
Video advertising is content designed to please, entertain and inform a specific audience, while promoting a brand. It transforms interest into concrete actions such as visits, subscriptions, sales or contacts. Its strength lies in creativity, a relevant script and the quality of professional production.
With more and more content being published on the web every day, video advertising has become an essential tool for any company looking to establish its online presence. When created with the interests of the target audience in mind, it becomes one of the best ways to bring a brand to life, remain memorable and optimize your marketing budget. Successful video advertising blends creativity, storytelling and video production expertise to captivate and charm its audience.
With more and more content being published on the web every day, video advertising has become an essential tool for establishing an online presence. Created with the interests of the target audience in mind, it brings a brand to life, makes it memorable and optimizes the marketing budget.
Attracting new customers means expanding your market and growing your business. A video ad makes your offer more visible and compelling, helping your audience move from interest to action.
Repeating your message from new creative angles builds trust and strengthens your company’s image. It keeps your brand fresh in people’s minds and strengthens a long-term relationship.
In a saturated market, originality is no longer an option. A unique video ad highlights your personality and values, helping your company to be recognized and chosen rather than forgotten.
Explore inspiring examples of video advertising!
Here are the seven key steps to creating a professional video testimonial.
Ce premier échange sert à mettre toutes les idées sur la table. Tu partages ta vision, tes objectifs et ce que tu veux que ton audience retienne. L’agence, de son côté, apporte son expérience et t’aide à voir des options auxquelles tu n’aurais pas pensé. Le but est de trouver un concept qui non seulement attire l’attention, mais qui traduit vraiment l’ADN de ton entreprise.
Une idée prend de la valeur quand elle se transforme en plan concret. Le scénario structure ton message et la liste de plans trace le chemin à suivre le jour du tournage et durant le montage. Cette étape de la pré-production te permet de gagner en clarté, garder l'équipe alignée et t’assurer que chaque décision créative contribue à ton objectif.
Cet appel sert à rassembler toute l’équipe créative autour du projet. Le producteur, le directeur photo et les autres membres clés passent en revue le plan et ajustent les détails restants. À cet étape, on veut s’assurer que toutes les parties sont sur la même page avant de tourner. Quand tout le monde partage la même vision, le jour du tournage devient simple, fluide et productif.
Une publicité prend vie grâce à l’énergie des personnes devant l’objectif. Il faut plus que de beaux plans tournés pour capter l’attention. Choisir les bons visages (qu’ils soient des membres de ton équipe ou des comédiens) donne de la force à ton message et permet à ton public de se reconnaître. Leur présence apporte l’émotion et la proximité qui transforment une production en une expérience mémorable.
Un lieu de tournage n’est jamais aléatoire. Le décor est pensé pour appuyer ton message : il crée une ambiance, donne du contexte et influence la façon dont ton public perçoit ton entreprise. C’est un choix stratégique qui aide ton histoire à être plus claire et plus crédible dès la première seconde.
Le jour du tournage, il te faut des experts qui prendront en charge tous les aspects créatifs et logistiques de ta vidéo publicitaire. L’équipe de production s’occupe de la lumière, du son, des cadrages et du rythme des prises pour donner vie à ton scénario. Grâce à cette expertise, ton plan se transforme en une publicité professionnelle et cohérente. Tu peux rester concentré sur ton message, avec l’assurance que chaque détail technique est maîtrisé pour servir ton objectif.
Le montage est l’étape où tout prend forme. C’est là que les images, la musique et le rythme s’assemblent pour créer l’émotion que tu veux transmettre. Chaque choix : la durée des plans, l’ajout de graphiques, le ton visuel, la musique, la colorimétrie et le sound design contribue à rendre ta publicité unique. C’est aussi le moment d’affirmer ta personnalité de marque et de donner à ta vidéo un impact durable.
Au montage, une publicité doit être reformatée en plusieurs versions pour s’adapter aux différentes plateformes. TikTok, LinkedIn ou YouTube n’ont pas les mêmes formats ni les mêmes façons de capter l’attention. Ce processus technique est essentiel pour maximiser la portée de ta vidéo et garder ton message clair sur chaque écran. Penser aux formats dès le départ t’assure que ta publicité reste percutante, que ce soit dans un fil d’actualité mobile ou sur un site web d’entreprise.
During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.
Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.
On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.
We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.
You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.
Discover the most effective video ad formats and learn how to choose the one that will grow your business.
Discover 7 examples of successful video advertising. Get inspired by real-life campaigns to launch your next ad and capture your audience.
How much to invest in video advertising? Here’s your guide, including prices, examples, team costs and everything you need to know to get started!
We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!
Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!
We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!
Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!
We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!
Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.
Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.
We'll be sure to recommend them to our friends and family!
A professional and efficient team! Very good service during our video capture.
We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!
I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!
We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!
The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.
In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.
Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!
It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!
For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.
After clarifying your needs and budget, here’s what we do next:
Brainstorm with our video production team to discuss your project’s concept and objectives in depth.
We can’t wait to hear more about your vision, so book your call here!
Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.
With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.
It’s a great start!
You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.
With 15 years of combined marketing and video experience, we help you realize your ambitions with this exclusive access to our biggest secrets.