
What type of video advertising should you use for your business?
Discover the most effective video ad formats and learn how to choose the one that will grow your business.
A video ad is your moment to capture the attention of your dream client. You’ve only got a few seconds to make your audience laugh, intrigue or inspire them before they scroll further.
That’s why, behind every successful ad, there’s a creative strategy and a production team capable of transforming an idea into concrete impact. Produced by video experts, your ad becomes content that makes your brand memorable.
A video ad is your moment to capture the attention of your dream customer. In just a few seconds, it must intrigue, inspire and leave your mark impossible to forget.
SERVICES – VIDEO ADVERTISING
A video ad is content designed to please, entertain and inform a specific audience while promoting a brand, product or service.
It captures attention, reinforces brand awareness and transforms interest into concrete actions such as visits, subscriptions, sales or contacts. Its strength lies in creativity, relevant scriptwriting and professional production quality.
The process includes brainstorming, script and shot list preparation, a kick-off meeting, shooting, then editing and final delivery.
Video advertising is content designed to please, entertain and inform a specific audience, while promoting a brand. It transforms interest into concrete actions such as visits, subscriptions, sales or contacts. Its strength lies in creativity, a relevant script and the quality of professional production.
With more and more content being published on the web every day, video advertising has become an essential tool for any company looking to establish its online presence. When created with the interests of the target audience in mind, it becomes one of the best ways to bring a brand to life, remain memorable and optimize your marketing budget. Successful video advertising blends creativity, storytelling and video production expertise to captivate and charm its audience.
With more and more content being published on the web every day, video advertising has become an essential tool for establishing an online presence. Created with the interests of the target audience in mind, it brings a brand to life, makes it memorable and optimizes the marketing budget.
Attracting new customers means expanding your market and growing your business. A video ad makes your offer more visible and compelling, helping your audience move from interest to action.
Repeating your message from new creative angles builds trust and strengthens your company’s image. It keeps your brand fresh in people’s minds and strengthens a long-term relationship.
In a saturated market, originality is no longer an option. A unique video ad highlights your personality and values, helping your company to be recognized and chosen rather than forgotten.
Explore inspiring examples of ads!
This first meeting is all about laying your ideas on the table. You share your vision, your goals, and what you want your audience to take away. The agency brings their experience to the mix and helps you explore options you might not have thought of.
The goal is to find a concept that grabs attention and truly reflects your brand’s DNA.

An idea gains real value when it turns into a clear plan. The script shapes your message, and the shot list lays out the roadmap for filming and editing.
This pre-production step helps you stay focused, keeps the team aligned, and makes sure every creative choice supports your goal.

This call brings the full creative team together around the project. The producer, director of photography, and other key team members review the plan and fine-tune the final details.
At this stage, the goal is to make sure everyone’s on the same page before filming starts. When the whole team shares the same vision, shoot day becomes smooth, focused, and productive.

A great video comes to life through the energy of the people on camera. You need more than just good-looking shots to capture attention. Choosing the right faces, whether they are team members or professional actors, gives your message impact and helps your audience relate to it.
Their presence adds emotion and a sense of closeness that can turn your production into a memorable experience.

A shoot location is never random. The setting is chosen to support your message. It creates a mood, gives context, and shapes how your audience sees your brand.
This is a strategic choice that makes your story clearer and more credible from the very first second.

On shoot day, you need experts who can handle all the creative and logistical parts of your ad video. The production team takes care of lighting, sound, framing, and pacing to bring your script to life.
With their expertise, your plan turns into a professional and cohesive ad. You can stay focused on your message, knowing every technical detail is under control and aligned with your goal.

Editing is where everything comes together. This is when visuals, music, and pacing work in sync to create the emotion you want to share.
Every choice, from shot length to graphics, visual tone, music, color grading, and sound design, helps make your ad unique.
It’s also the moment to reinforce your brand’s personality and give your video a lasting impact.

During editing, your ad needs to be reformatted into different versions to fit each platform. TikTok, LinkedIn, and YouTube all use different formats and have their own ways of grabbing attention.
This technical step is key to making sure your video reaches more people and your message stays clear on every screen. Planning for formats from the start helps your ad stay sharp, whether it’s on a mobile feed or a company website.

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.
Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.
On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.
We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.
You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

Discover the most effective video ad formats and learn how to choose the one that will grow your business.

Discover 7 examples of successful video advertising. Get inspired by real-life campaigns to launch your next ad and capture your audience.

How much to invest in video advertising? Here’s your guide, including prices, examples, team costs and everything you need to know to get started!
We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!
Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!
We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!
Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!
We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!
Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.
Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.
We'll be sure to recommend them to our friends and family!
A professional and efficient team! Very good service during our video capture.
We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!
I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!
We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!
The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.
In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.
Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!
It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!
For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.
After clarifying your needs and budget, here’s what we do next:
Brainstorm with our video production team to discuss your project’s concept and objectives in depth.
We can’t wait to hear more about your vision, so book your call here!
Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.
With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.
It’s a great start!
You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.
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