COMMERCIAL VIDEO PRODUCTION

SHOW YOUR BRAND AT ITS BEST, AND MAKE YOUR AUDIENCE WANT TO CHOOSE YOU.

A commercial video promotes your business with clear, dynamic content made for the platforms where your audience spends time. More flexible and vibrant than a corporate video, it draws on trends and pop culture to build a fast, authentic connection.

It grabs attention, communicates your value in seconds, and works just as well for ads, social content, or event coverage. At Machiavel Studios, we turn your idea into an engaging, high-performance video built to support your marketing strategy from the very first release.

A commercial video draws attention fast and delivers your message directly. It keeps up with trends, speaks your audience’s language, and adjusts easily to ads and social platforms.

At Machiavel Studios, we create sharp, energetic videos designed to perform the moment they go live.

READY TO START YOUR VIDEO CAMPAIGN?

LET'S TALK!

Example of a commercial video created as part of an advertising campaign for M2 Boutiques, produced by Machiavel Studios.

WHAT IS AN

COMMERCIAL VIDEO?

A commercial video is created to promote a business, product, service, or event—whether through paid advertising, organic content on social media, or as part of a broader marketing strategy.

This format stands out for its tone: it’s more fun, more engaging, and more relatable than a typical corporate video.
 A commercial video works because it speaks your audience’s language, reflects current visual trends, and often draws from pop culture to feel timely and relevant.

Put simply, a commercial video focuses less on showcasing the company and more on creating a connection with your audience.

It’s used to promote your business through paid or organic content, and it’s a lot more fun and energetic than a corporate video. It talks like your audience, follows trends and draws inspiration from popular culture. Its aim is not to present the company, but to connect with the target audience.

HOW TO KNOW WHEN YOU NEED

A COMMERCIAL VIDEO?

WHEN YOUR VIDEOS NO LONGER DELIVER RESULTS

A commercial video should capture attention within seconds. If your ads get fewer clicks, engagement drops, or your content gets buried in the platform feed, it’s often a sign that your video no longer has the strength to support your strategy. In today’s fast-moving market, underperforming content ends up costing more than it brings in.

WHEN YOUR BRAND HAS EVOLVED, BUT YOUR VIDEOS HAVEN'T

Your positioning, tone, or offer may have changed, but your content still reflects an outdated version of your brand. That disconnect can create confusion and hurt your credibility. A new commercial video helps realign your image and deliver a consistent version of who you are today.

WHEN PREPARING A NEW CAMPAIGN OR LAUNCH

Every launch deserves content that grabs attention from the very first second. A new campaign, product, or repositioning effort calls for a fresh commercial video tailored to your message and optimized for the platforms where your audience is watching.

TYPES OF COMMERCIAL VIDEOS

There are several types of commercial videos, depending on your goal and marketing strategy. Each one plays a specific role in boosting your visibility, advertising, and online content. Choose the type of video that strengthens your message and connects best with your audience.

ADVERTISING VIDEOS

Video advertising grabs attention within the first few seconds. It builds brand awareness and sparks interest in discovering what your company has to offer.

Attract more customers!

DEMONSTRATIVE VIDEOS

Social media video lets you create authentic, engaging content. It helps you build your community and humanize your brand.

Switch to social mode!

VIDEOS RECAPS

Event video lets you extend the impact of your event. It turns the moment into a showcase to attract both customers and partners.

Add value to your event!

STRATEGIC ADVANTAGES

OF A COMMERCIAL VIDEO

A well-crafted commercial video supports your marketing on multiple levels. Beyond entertaining your audience, it helps achieve your business goals by clarifying your message, strengthening your online presence, and speeding up your audience’s path to action.

Here are the three main goals a strong commercial video can help you reach.

A commercial video captures attention faster than any other format. It uses rhythm, energy, and pop culture cues to keep viewers engaged in a fast-moving feed. A strong video boosts watch time, improves your CTR, and positions you ahead of the competition.

In just a few seconds, your audience understands what you offer, who it’s for, and why it matters. A commercial video removes friction, turns your idea into clear visuals, and transforms curiosity into intent. It’s a key tool for boosting campaign conversion rates.

People connect with brands that reflect their world. A commercial video shows your true tone, style, energy, and vibe. This format helps position your brand as more modern, more approachable, and more memorable over time.

TAKE OUR QUIZ TO FIND OUT

WHICH FORMAT WOULD HELP YOU MOST TO

WHICH FORMAT WOULD HELP YOU

CONNECT WITH YOUR TARGET AUDIENCE!

ATTRACT YOUR TARGET AUDIENCE!

Some examples of commercial videos

Explore inspiring examples for your next video!

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READY TO CREATE YOUR COMMERCIAL VIDEO?

LET'S TALK!

PRODUCE A DEMO

BUSINESS WITH

MACHIAVEL STUDIOS

OUR PROCESS

BRAINSTORM THE IDEA

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.

PRE-PRODUCTION

Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.

SHOOTING

On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.

EDITING

We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.

DELIVERY

You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

READY TO CREATE YOUR COMMERCIAL VIDEO?

Tell us about your ambition

THEY SHOT WITH MACHIAVEL STUDIOS.

HERE'S WHAT THEY THOUGHT.

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CarInspect - Customer Studios Machiavel
CTEQ - Quebec Business Transfer Center
Bellon Prestige
ACEE - Association des Clubs Entrepreneurs du Québec
HEC Montréal
Quebec Government
Chambre de Commerce de l'Est de Montréal - Studios Machiavel customer
Ventilation Maximum - Studios Machiavel customer
Recursyve - Studios Machiavel customer
Decasult - Studios Machiavel customer
Aliments Rustica - Studios Machiavel customer
Chevalier Séguin - Studios Machiavel customer
Didomi - Studios Machiavel customer
Sports Montréal - Studios Machiavel customer
City of Montreal
Bombardier - Machiavelli Studios Customer
québec tech logo
Degrandpre Chait
École de Technologie Supérieure - Customer Studios Machiavelli
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OUR GUIDES AND TIPS FOR

FOR A PROFESSIONAL

COMMERCIAL VIDEO

READY TO CREATE GREAT PROMOTIONAL CONTENT?

LET'S TALK!

FAQ

QUESTIONS?

WE HAVE THE ANSWERS.

Most video productions start at around $5,000 and can go up to $100,000, depending on the scope of the project. Prices vary according to video style, complexity, length, number of videos and level of post-production. Each project is tailor-made, with a production team that helps you create a video aligned with your objectives, brand image and budget.

A video project goes through six stages: brainstorming, concept, preparation, shooting, editing and delivery.

  1. Brainstorm : We start by discussing your idea to understand your message, your audience and your objectives.
  2. Concept: We create a clear plan: we write down what we want to say, choose the visual style and structure of the video.
  3. Preparation: Our production team organizes everything: locations, schedule, equipment and participants.
  4. Filming: We capture the images with our team in the field, according to the plan we define together.
  5. Editing: We select the best shots, add music, text, animations or visual effects.
  6. Delivery: We give you a ready-to-publish video, adapted to the platforms you want to distribute it on.

A video production agency lets you realize your ideas without managing the logistics of a shoot. You gain a strong team, creative vision, smooth execution and a video that truly reflects your brand. If you want professional content that connects with your audience and that you can be proud of, come and talk to the team at Studios Machiavel.

You don’t need to know everything in advance. At Studios Machiavel, we offer a turnkey service and guide you from start to finish. Tell us about your project, and our ambition directors will help you clarify your idea, even if it’s your first time.

Video production servicesCOMMERCIAL VIDEOS

Book a no-obligation call

Realize your ambitions.

START YOUR VIDEO PROJECT

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