PRODUCT VIDEO

INCREASE POPULARITY AND CONVERSIONS WITH A PRODUCT VIDEO!

A product video helps your audience grasp your offer in a matter of seconds. It shows the product in action, in a real-life context, to make its usefulness obvious right from the start. The result is clear: less hesitation, more interest, more intention to buy.

To achieve this level of impact, you need a team that knows how to create an engaging visual narrative. A good video agency transforms a demonstration of your product into a story designed to capture attention, create the desire to buy and reinforce your brand’s credibility.

A product video clearly shows what your product does and how it’s used in real life, from the very first seconds. It increases trust in your brand and creates the desire to buy!

READY TO CREATE YOUR PRODUCT VIDEO?

SERVICES – PRODUCT VIDEOS

WHAT IS AN

PRODUCT VIDEO?

A product video is audiovisual content that presents a product, its features and benefits in an engaging, visual way. It serves to demonstrate what it does, how it works and why it stands out.

This type of video combines narration, visual design and staging to transform a simple demonstration into a sensory experience. It’s the most effective tool to help your audience quickly understand your offer, create the desire to buy and reinforce trust in your brand.

A product video shows a product in action to explain what it does, how it works and what makes it different. In just a few seconds, it helps your audience understand your offer, create the desire to buy and trust your brand.

SERVICES - PRODUCT VIDEO

WHY PRODUCE AN

A PRODUCT VIDEO?

A product video serves to influence the entire buying cycle, not just the final decision. It captures attention, creates interest, fuels discussion and reinforces credibility. Depending on the format, it can introduce a product, generate buzz or prompt action. It’s a key lever in a content-saturated environment.

It applies to brands that want to be noticed as much as to companies that want to convert. It’s used in UGC, in advertising, on social networks, on a product page or at a launch. The best brands draw on popular culture, trends and web codes to create product videos that people are talking about. The product then becomes a subject, not just an offer.

A product video comes into play at several points in the buying cycle. It serves to attract attention, create interest, reinforce credibility and encourage action.

It’s used for UGC, advertising, social networking, product pages and launches. By drawing on popular culture and web trends, it transforms the product into content that people are talking about, not just an offer for sale.

A product video shows the product as it is actually used. It shows gestures, interactions, proportions and the context of use. The audience quickly understands how the product works in real life. They see what to expect before they buy, which reduces doubts and questions. Grâ with visual examples, animations and a human touch. It makes learning concrete and easy to follow, whatever the level of your audience.

A product video doesn’t just show features. It associates the product with mood, intent and value. The choice of images, rhythm and sound influences perception. The product can appear more reliable, more innovative or more desirable, without having to say so explicitly.

Product videos capture attention longer than images alone. They increase time spent on a page and improve engagement. On search engines and social networks, this signal is strong. Video supports SEO, improves advertising performance and helps content circulate better.

Some examples of product videos

Explore inspiring examples of videos that sell for you!

READY FOR YOUR PRODUCT VIDEO?

HOW TO PRODUCE A

PRODUCT VIDEO

WHO CONVERTS?

PRODUCE A VIDEO FOR

SELL YOUR PRODUCT EASILY

WITH STUDIOS MACHIAVELLI

OUR PROCESS

BRAINSTORM THE IDEA

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.

PRE-PRODUCTION

Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.

SHOOTING

On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.

EDITING

We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.

DELIVERY

You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

READY TO CREATE A HIGH-PERFORMANCE VIDEO?

READY FOR A PRODUCT VIDEO?

Tell us about your ambition

OUR GUIDES AND TIPS FOR

A PRODUCT VIDEO

THAT MAKES YOU WANT TO BUY

E-commerce product video

Increase your online sales with product videos! Encourage visitors to your site to buy, and stay ahead of your competitors.

Geocan chooses video for its Louis Garneau & Execo e-commerce products

With thousands of little ambassadors running around schoolyards, visibility is no problem for Geocan, owner of the Louis Garneau and Execo brands. The family-owned company is one of Quebec’s leading distributors of school supplies, with operations across Canada. Geocan manager Louis was looking to strengthen his brand image on the web, and called on Studios Machiavel to make it happen!

THEY SHOT WITH MACHIAVEL STUDIOS.

HERE ARE THEIR OPINIONS.

READY TO CREATE YOUR PRODUCT VIDEO?

FAQ

QUESTIONS?

WE HAVE THE ANSWERS.

Most video productions start at around $5,000 and can go up to $100,000, depending on the scope of the project. Prices vary according to video style, complexity, length, number of videos and level of post-production. Each project is tailor-made, with a production team that helps you create a video aligned with your objectives, brand image and budget.

A video project goes through six stages: brainstorming, concept, preparation, shooting, editing and delivery.

  1. Brainstorm : We start by discussing your idea to understand your message, your audience and your objectives.
  2. Concept: We create a clear plan: we write down what we want to say, choose the visual style and structure of the video.
  3. Preparation: Our production team organizes everything: locations, schedule, equipment and participants.
  4. Filming: We capture the images with our team in the field, according to the plan we define together.
  5. Editing: We select the best shots, add music, text, animations or visual effects.
  6. Delivery: We give you a ready-to-publish video, adapted to the platforms you want to distribute it on.

A video production agency lets you realize your ideas without managing the logistics of a shoot. You gain a strong team, creative vision, smooth execution and a video that truly reflects your brand. If you want professional content that connects with your audience and that you can be proud of, come and talk to the team at Studios Machiavel.

You don’t need to know everything in advance. At Studios Machiavel, we offer a turnkey service and guide you from start to finish. Tell us about your project, and our ambition directors will help you clarify your idea, even if it’s your first time.

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Couronne inspiré du livre Le Prince de Nicholas Machiavel.

The secret guide to creating your own professional videos

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