VIDEO TESTIMONIAL

NOTHING HAS MORE IMPACT THAN a positive recommendation!

What if a video could show a future customer how you can help them exceed their objectives, make a high-performer want to work on your team, or connect with people who don’t know your business yet?

That’s exactly what a testimonial video does. Find out what it is, why you should make one, how to produce it and what it can look like when it’s done with video experts!

What if a video could convince a customer, inspire a future colleague or explain your mission to someone who doesn’t know it yet? Find out how video testimonials make it possible.

READY TO START YOUR TESTIMONIAL CAMPAIGN?

Example of a video testimonial for Recursyve Solutions produced by Studios Machiavel.

SERVICES – TESTIMONIAL VIDEO

WHAT IS A

TESTIMONIAL VIDEO?

A testimonial video is a content format in which a person shares, face-to-face with the camera, their experience or point of view on a company, service or mission.

Often used to present a satisfied customer, video testimonials can also take other forms: a manager talking about his company’s culture, an employee sharing his daily life, or a member of an organization explaining his commitment.

When well executed, it reinforces your brand’s credibility, increases conversions and creates a human connection between the brand and its audience.

A testimonial video features someone sharing their experience on camera. Whether it’s a satisfied customer, a manager, an employee, or a member of your organization, this format brings the human element to the forefront of your message. When done well, it builds your brand’s credibility, creates an emotional connection with your audience, and turns interest into trust.

SERVICES - TESTIMONIAL VIDEO

WHY CREATE A

VIDEO TESTIMONIAL?

A testimonial video is one of the most powerful tools for building trust around your offer. In a world where audiences are bombarded with marketing promises and AI-generated content, people struggle to tell what’s real and what’s not. Prospects are becoming more distrustful and need a reliable source—help them validate their decision with a testimonial video from Machiavel Studios!

In a world oversaturated with AI content and marketing promises, people doubt everything they see online. An authentic testimonial video gives them human proof, earns their trust, and helps turn doubt into confidence.

A testimonial video shows that you can be trusted. When your customer speaks positively about you, and viewers can hear their voice, their words, and see their expressions, it makes the impact of your services real and believable.

An executive sharing their ambitions, or an employee explaining why they thrive at your company, helps bring your corporate culture to life. This type of digital content is especially valuable in recruitment, employer branding, or awareness campaigns.

An executive sharing their ambitions — or an employee explaining why they love working at your company — can bring your corporate culture to life. This kind of content is especially effective for recruiting, raising visibility, or reinforcing your employer brand.

Some examples of video testimonials

Explore inspiring examples of video testimonials!

READY TO CREATE YOUR VIDEO TESTIMONIAL?

HOW TO MAKE A

VIDEO TESTIMONIAL

LOOK PROFESSIONAL

Here are the eight key steps to creating a professional employer brand video.

PRODUCE A TESTIMONIAL

VIDEO WITH

MACHIAVEL STUDIOS

OUR PROCESS

BRAINSTORM THE IDEA

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.

PRE-PRODUCTION

Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.

SHOOTING

On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.

EDITING

We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.

DELIVERY

You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

READY TO INCREASE YOUR INFLUENCE?

Tell us about your ambition

OUR GUIDES AND TIPS FOR

CREATE A SUCESSFUL

SUCCESSFUL TESTIMONIAL

THEY SHOT WITH MACHIAVEL STUDIOS.

HERE'S WHAT THEY THOUGHT.

READY TO CREATE YOUR VIDEO TESTIMONIAL?

FAQ

From your budget to the formats you can use on your various social networking platforms, we answer your most frequently asked questions about video marketing.

The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.

In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.

Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!

It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!

For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.

After clarifying your needs and budget, here’s what we do next:

Brainstorm with our video production team to discuss your project’s concept and objectives in depth.

We can’t wait to hear more about your vision, so book your call here!

Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.

With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.

It’s a great start!

You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.

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