VIDEO TESTIMONIAL

NOTHING HAS MORE IMPACT THAN a positive recommendation!

What if a video could show a future customer how you can help them exceed their objectives, make a candidate want to work with your team, or make those who don’t yet know your mission understand it?

That’s exactly what a testimonial video does. Find out what it is, why you should make one, how to produce it and what it can look like when it’s made by video experts!

What if a video could convince a customer, inspire a future colleague or explain your mission to those who don’t know it yet? Find out how video testimonials make it possible.

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Example of a video testimonial for Recursyve Solutions produced by Studios Machiavel.

SERVICES – TESTIMONIAL VIDEO

WHAT IS A

TESTIMONIAL VIDEO?

A testimonial video is a content format in which a person shares, face-to-face with the camera, their experience or point of view on a company, service or mission.

Often used to present a satisfied customer, video testimonials can also take other forms: a manager talking about his company’s culture, an employee sharing his daily life, or a member of an organization explaining his commitment.

When well executed, it reinforces your brand’s credibility, increases conversions and creates a human link between the brand and its audience.

A testimonial video is someone sharing their experience on camera. Whether it’s a satisfied customer, a manager, an employee or a member of your organization, this format brings the human element back to the heart of the message. Done well, it gives credibility to your brand, creates an emotional bond with your audience and transforms interest into trust.

SERVICES - TESTIMONIAL VIDEO

WHY CREATE A

VIDEO TESTIMONY?

A testimonial video is one of the most powerful tools for building trust around your offer. In a context where your audience is bombarded with marketing promises and AI-generated content, people no longer know how to distinguish what’s true from what’s false. Prospects are becoming increasingly distrustful and need a reliable source, so help them validate their decision with a testimonial video from Machiavelli Studios!

In a world saturated with AI content and marketing promises, people doubt everything they see online. An authentic video testimonial gives them human proof, earns their trust and turns doubt into a decision to trust you.

A testimonial video shows that you can be trusted. Since it’s your customer who speaks positively about you, and the viewer hears his voice, his words and sees his expressions, this type of testimonial gives him the chance to believe in the impact of your services.

An executive talking about his or her ambitions, or an employee explaining why he or she is fulfilled at your company, can help bring your corporate culture to life. This type of digital content is particularly useful for recruiting, raising awareness or strengthening your employer brand.

A video testimonial highlights how your organization is changing the world by helping you multiply your impact. When your future customers see a real person talking about their challenges and how they overcame them thanks to your company, they recognize themselves and see you as the solution.

Some examples of video testimonials

Explore inspiring examples of video testimonials!

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HOW TO MAKE A

VIDEO TESTIMONIAL

PROFESSIONAL

Here are the seven key steps to creating a professional video testimonial.

PRODUCE A VIDEO OF

TESTIMONIAL WITH

MACHIAVELLIAN STUDIOS

OUR PROCESS

BRAINSTORM THE IDEA

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.

PRE-PRODUCTION

Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.

SHOOTING

On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.

EDITING

We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.

DELIVERY

You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

READY TO CREATE YOUR VIDEO TESTIMONIAL?

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OUR GUIDES AND TIPS FOR

CREATE A VIDEO OF

SUCCESSFUL TESTIMONIAL

THEY SHOT WITH MACHIAVEL STUDIOS.

HERE ARE THEIR OPINIONS.

We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!

M2 SHOPSMichelle Aubé
M2 SHOPS

Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!

MONTREAL EASTERN CHAMBER OF COMMERCERayanatou Adama Moussa
MONTREAL EASTERN CHAMBER OF COMMERCE

We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!

STANDARD PROMarlos Gonçalves
STANDARD PRO

Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!

SPORT MONTRÉALGabrielle Gagné
SPORT MONTRÉAL

We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!

VILLE DE LACHUTESandra Roussel
VILLE DE LACHUTE

Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.

BORDO CONSTRUCTIONSXavier Leblanc
BORDO CONSTRUCTIONS

Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.

We'll be sure to recommend them to our friends and family!

Psy networkIlona Lafitte
Psy network

A professional and efficient team! Very good service during our video capture.

Crèmerie RobervalPhilippe Bergeron
Crèmerie Roberval

We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!

ME N ÜSabrina Leduc
ME N Ü

I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!

GROUPE CHEVALIER SÉGUINAlexandre Cayer-Desforges
GROUPE CHEVALIER SÉGUIN

We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!

MAXIMUM VENTILATIONJonathan Massicotte
MAXIMUM VENTILATION
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FAQ

From your budget to the formats you can use on your various social networking platforms, we answer your most frequently asked questions about video marketing.

The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.

In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.

Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!

It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!

For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.

After clarifying your needs and budget, here’s what we do next:

Brainstorm with our video production team to discuss your project’s concept and objectives in depth.

We can’t wait to hear more about your vision, so book your call here!

Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.

With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.

It’s a great start!

You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.

OUR SERVICES – VIDEO TES...

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Couronne inspiré du livre Le Prince de Nicholas Machiavel.

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