
Presentation video or customer testimonial: your practical guide
Discover the difference between a video presentation and a customer testimonial, and choose the format that supports your marketing strategy.
What if a video could show a future customer how you can help them exceed their objectives, make a high-performer want to work on your team, or connect with people who don’t know your business yet?
That’s exactly what a testimonial video does. Find out what it is, why you should make one, how to produce it and what it can look like when it’s done with video experts!
What if a video could convince a customer, inspire a future colleague or explain your mission to someone who doesn’t know it yet? Find out how video testimonials make it possible.
SERVICES – TESTIMONIAL VIDEO
A testimonial video is a content format in which a person shares, face-to-face with the camera, their experience or point of view on a company, service or mission.
Often used to present a satisfied customer, video testimonials can also take other forms: a manager talking about his company’s culture, an employee sharing his daily life, or a member of an organization explaining his commitment.
When well executed, it reinforces your brand’s credibility, increases conversions and creates a human connection between the brand and its audience.
A testimonial video features someone sharing their experience on camera. Whether it’s a satisfied customer, a manager, an employee, or a member of your organization, this format brings the human element to the forefront of your message. When done well, it builds your brand’s credibility, creates an emotional connection with your audience, and turns interest into trust.
A testimonial video is one of the most powerful tools for building trust around your offer. In a world where audiences are bombarded with marketing promises and AI-generated content, people struggle to tell what’s real and what’s not. Prospects are becoming more distrustful and need a reliable source—help them validate their decision with a testimonial video from Machiavel Studios!
In a world oversaturated with AI content and marketing promises, people doubt everything they see online. An authentic testimonial video gives them human proof, earns their trust, and helps turn doubt into confidence.
A testimonial video shows that you can be trusted. When your customer speaks positively about you, and viewers can hear their voice, their words, and see their expressions, it makes the impact of your services real and believable.
An executive sharing their ambitions, or an employee explaining why they thrive at your company, helps bring your corporate culture to life. This type of digital content is especially valuable in recruitment, employer branding, or awareness campaigns.
An executive sharing their ambitions — or an employee explaining why they love working at your company — can bring your corporate culture to life. This kind of content is especially effective for recruiting, raising visibility, or reinforcing your employer brand.
Explore inspiring examples of video testimonials!
Here are the eight key steps to creating a professional employer brand video.
Before you hit record, get clear on what the video’s for.
Is it to win over a potential customer? Attract a new team member? Show off your mission?
When you know your goal, it’s easier to ask the right questions in the interview, pick the right tone in editing, and create a video that really hits the mark.

A great testimonial video starts with the right story and the right person to tell it. Whether it’s a client who’s gone through a powerful transformation, an employee who lives your values, or a passionate founder, choose someone who really captures the emotion you want to share.

A great testimonial video depends on how real the answers feel and how natural the person comes across on camera. The best way to make that happen is to be upfront and send the interview questions ahead of time.
But heads up! Don’t prep too early. If someone over-rehearses, they might go into performance mode and lose that natural, spontaneous vibe.

A vibrant, professional setting can make all the difference in how your video looks.
The right location sets the tone for the interview, supports your brand image, and makes the video more enjoyable to watch.
Take the chance to add details that reflect your brand.

To get a polished, professional result that shows off your brand, you need a real video production team.
On top of delivering top-notch audio and visual quality, they handle all the logistics for you: planning, filming, editing, and delivery.
That way, you can focus on the right person, the right location, and the message you want to share.

Editing is where your testimonial really comes to life. It’s all about keeping the pace and focusing on what supports your message.
To create a video your clients actually want to watch, you can add titles, subtitles, and background music that match the mood you want to convey. Post-production adds clarity to your message and highlights what makes your brand stand out.

Once your video is edited, it can (and should) live in many places.
You’ll need to adapt it for your website, social media, ad campaigns, or even internal presentations.
The core message stays the same, but the length, format, and tone are adjusted to make the biggest impact across all touchpoints.

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.
Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.
On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.
We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.
You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

Discover the difference between a video presentation and a customer testimonial, and choose the format that supports your marketing strategy.

Learn how to prepare customer testimonial videos with simple steps and examples. You’re just one click away from boosting your credibility!

Video testimonials are our secret to captivating and pushing the limits of content.
We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!
Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!
We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!
Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!
We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!
Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.
Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.
We'll be sure to recommend them to our friends and family!
A professional and efficient team! Very good service during our video capture.
We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!
I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!
We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!
The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.
In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.
Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!
It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!
For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.
After clarifying your needs and budget, here’s what we do next:
Brainstorm with our video production team to discuss your project’s concept and objectives in depth.
We can’t wait to hear more about your vision, so book your call here!
Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.
With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.
It’s a great start!
You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.
Video production servicesCORPORATE VIDEOSVIDEO TESTIMONIAL
Book a no-obligation call