Julien L'Épicier, co-founder of Locals MTL, an event production agency, talks about the earth-shattering concept of Minimum Viable Product, the rapid pivot in times of pandemic and the emotions found throughout Quebec. Available now on Spotify, Apple Podcasts and Google Podcasts!

Find Locals MTL here:

Timeline - The local experience through all the senses

0:00 - Introduction

1:15 - What kind of bread are you?

1st section - Earning your bread - 2:00

2:10 - Presentation of Locals MTL

2:40 - What is experiential marketing?

4:00 PM - Brand activation at Saputo Stadium, Rogers Cup, etc.

4:50 PM - Locals MTL launch, Mosaic start

6:50 PM - Latest projects: National Bank, Vibrant and Rogers Cup

9:35 - Turnkey services - A mix of construction and marketing

11:30 - Having specialists in their field

Section 2 - The Butter Money - 12:20

4:30 PM - Pivot in pandemic preparedness for events

1:30 PM - Ciné-métro, the return to the drive-in

3:00 PM - Continue to invest in events

15:45 - Business Development in B2B

17:30 - Millennials prioritize experiences beyond products

18:10 - What's unique about activations in Quebec

20:00 - Putting numbers to experiential - Social networks!

4:25 PM - New study on key performance indicators

11:00 PM - How to adapt the industry for the future?

24:30 - Walls of experience

4:40 PM - The Lean Startup, The Minimum Viable Product

11:00 AM - "The new generation of the "B" series of products is ready to be launched on the market

4:00 PM - Pareto's law, 80% of results come from 20% of efforts

3rd section - A lot of work to do - 31:40

32:00 - The digital shift in the experiential sector

12:00 PM - Government of Canada to increase public awareness of environmental issues

4:00 PM - YOOP platform, a virtual experience

35:30 - Interactivity like at the Bordel Comédie Club!

42:00 - Where to find Locals MTL?


Tags: #Entrepreneurship #Quebec #Balado #Podcast #quebecinc #Montreal #mtl #events #experiences #osheaga #festival #xm #experientialmarketing

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