When it comes to video creation, emotion plays a central role. A video without emotion is like a cake without icing: it lacks flavor and no one remembers it. Emotion brings your video to life, making it memorable and engaging.
So how do you create content that really grabs your audience’s attention?
Emotion, the fuel of success
Emotion is what creates engagement. Whether you’re looking to make people laugh, move them, inspire them or provoke thought, emotion attracts your audience, holds them and moves them to action (through likes, shares or comments). It’s your secret weapon for making your corpo videos irresistible.
Example: Think of a commercial that brought a tear to your eye, or that funny video you’ve been sharing over and over again. It’s emotion that makes content go viral.
Need some inspiration? Check out our 10 creative video ideas here.
Humor, your best ally
Humor is powerful. It makes you laugh, yes, but it can also make you think and change perspectives. A good joke breaks down barriers and makes your content more accessible and human.
But be careful: humor must remain respectful and well calibrated to your audience.
Tip: Test your humor on a few colleagues or friends before launching it on a large scale. What makes you laugh may not make everyone laugh (and misplaced humor is like laughing at a funeral… guaranteed to make you uncomfortable).
Tell a captivating story
Telling a story means painting a picture in your viewer’s mind.
A good story is universal, transcending borders and cultures, and resonating with everyone. It’s the perfect way to convey emotions and captivate your audience.
For a story to work, it has to create an emotional connection. It can be inspired by real events or be completely fictional, but it has to strike a chord with those who watch it.
Examples of viral storytelling: A video of a customer talking about how your product changed his life. A fictional, yet comical scenario in which your product is the key element of the solution. You can also take inspiration from the latest trends in digital marketing.
Create interaction
Engaging your audience is the key to creating impactful content. The more they interact, the more they’ll feel connected to your content. Encourage them to comment, take a survey, or even enter a contest. Every interaction reinforces the impact of your video.
Tip: Use a clear, direct call to action at the end of your video. For example, “Share this video with your best friend in the office!” or “Comment with your favorite moment!”
Be original, stand out
Originality is what makes your video memorable. Whether in tone, style or approach, your content must stand out.
It could be a daring montage, a punchy intro, or a striking piece of music that sticks in your head (like a jingle you sing in the shower).
Example: Think of the advertising videos for major brands like Old Spice or Apple. They went viral because they were original and surprising. ( Here are more tips for creating an effective marketing video. )
Perseverance pays off
Creating viral content doesn’t happen overnight. It takes perseverance, trial and error, and a lot of learning. Keep experimenting, analyze what works and what doesn’t, and adjust your approach. The key is to keep creating and sharing.
Conclusion
To succeed in creating viral corporate videos that touch and mark your audience, mix emotion, humor, originality and interaction. Don’t forget perseverance: every video is an opportunity to learn and improve.
So, are you ready to make your videos irresistible?
At Studios Machiavel, we’ll work with you from idea to editing to create immersive videos that convey your brand’s emotion and connect with your audience. Whether you want to make people laugh or inspire them, we’re here to help you create videos that grab attention from the very first seconds!
Need a creative boost for your next video project? Contact us to brainstorm together!
Vivez l’immersion. Ressentez l’émotion.
Chez Studios Machiavel, Agence de Production Vidéo Immersive, nous amplifions l’émotion du public le plus passionné par votre marque. Nous combinons notre expérience en storytelling avec notre expertise dans les technologies vidéos les plus avancées, comme le drone d’intérieur, l’animation 2D/3D et la réalité virtuelle.
Editor’s note: This article, originally published in September 2023, has been updated to improve its content and offer even more relevant tips for creating viral videos.
