Create the desire to buy with an irresistible product video
A well thought-out product video creates the desire to buy. Discover the key elements that make a product video effective and increase conversions.
An instructional video is used to convey information in a clear and entertaining way. It helps your audience understand your message quickly, retain the important points and act with confidence in your brand.
When created by a creative production agency, your marketing plans become useful, memorable videos and help your message stay top of mind on the news feed and internally.
An explanatory, educational video makes your message clear and easy to understand. It helps your audience retain the essentials and act with confidence.
Created with a creative production agency, it turns your marketing plan into useful and memorable videos, both on the news feed and internally.
Example of an explanatory and educational video in the context of OHS training for Olympus, produced by Studios Machiavelli.
An explainer video is a video designed to convey a message, process or product using visual, structured storytelling.
This type of video combines narration, scripting and sometimes animation to enhance understanding and information retention. It replaces or complements technical texts with an easy-to-follow viewing experience.
We use it to catalyze behavioral change, train teams and inspire the desire to buy.
An explainer video is used to clearly convey a message, a process or a product. It combines narration, images and sometimes animation to facilitate understanding and retention.
Your product meets a real need, but your audience doesn’t always understand its value from the outset. This confusion creates hesitation and slows down the buying decision. An explanatory video structures your message, helping visitors to understand more quickly and move more easily to purchase.
At some point in a company’s growth, training one person becomes difficult to maintain. Not everyone always receives the same information, and the time invested increases with little ROI. A training video conveys the same information, with the same level of clarity, on a large scale. You reduce training time and accelerate the autonomy of your teams or customers.
Your expertise takes time, but is often shared only once. A video transforms this knowledge into a lasting asset, easy to distribute and update. This content supports training, sales and marketing without starting from scratch. You increase the value of your content while reducing long-term costs.
A well thought-out instructional video supports your company’s growth on many levels. It doesn’t just explain information, it helps your audience better understand, retain and apply what they learn more quickly. This type of video becomes a concrete lever for aligning your teams, clarifying your message and supporting your marketing and operational efforts.
Here are the three main objectives that a good instructional video can help you achieve.
An explanatory video reduces the time between understanding and action. By clearly showing what to do, how to do it and why it’s important, it helps your audience move faster to execution. The result: fewer mistakes, fewer repeated questions and better adoption of the information, right from the first few viewings.
When your message is explained in the same way everywhere, everyone moves in the same direction. An explanatory and educational video ensures consistency between what your marketing promises, what your sales explain and what your product actually delivers. This alignment reduces misunderstandings and strengthens your company’s credibility at every point of contact.
Teams perform better when they share a common understanding. A clear video becomes an internal reference point, easy to share and revisit. It creates a common language, reinforces buy-in and helps everyone understand their role in the whole. In the long term, this type of content supports a more aligned and effective culture.
There are several types of explainer videos, depending on your objective and the message you want to get across. Each format plays a specific role in understanding, learning or decision-making.
Choosing the right type of video makes your message clearer, more memorable and more effective, both in marketing and internally.
Fais passer ton message en quelques secondes. Idéale pour vulgariser un concept, présenter un service ou capter l’attention dès les premières secondes. Parfaite pour une page d’accueil, une publicité ou une page produit.
Transforme ton expertise en valeur durable. Pensée pour transmettre un savoir de manière structurée, claire et constante. Idéale pour former des équipes, onboard des clients ou créer un programme éducatif virtuel à ton image.
Fais vivre l’expérience d’avoir ton produit avant même l’achat. Montre ton produit en action, dans un usage réel, pour lever les doutes et déclencher la décision.
Explore inspiring examples for your next publication!
During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.
Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.
On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.
We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.
You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.
A well thought-out product video creates the desire to buy. Discover the key elements that make a product video effective and increase conversions.
See how much a training video costs and understand how each aspect affects your budget.
Discover the different types of training videos and choose the best format for you. Examples, uses and tips to get your video project off the ground!
Most video productions start at around $5,000 and can go up to $100,000, depending on the scope of the project. Prices vary according to video style, complexity, length, number of videos and level of post-production. Each project is tailor-made, with a production team that helps you create a video aligned with your objectives, brand image and budget.
A video project goes through six stages: brainstorming, concept, preparation, shooting, editing and delivery.
A video production agency lets you realize your ideas without managing the logistics of a shoot. You gain a strong team, creative vision, smooth execution and a video that truly reflects your brand. If you want professional content that connects with your audience and that you can be proud of, come and talk to the team at Studios Machiavel.
You don’t need to know everything in advance. At Studios Machiavel, we offer a turnkey service and guide you from start to finish. Tell us about your project, and our ambition directors will help you clarify your idea, even if it’s your first time.
With 15 years of combined marketing and video experience, we help you realize your ambitions with this exclusive access to our biggest secrets.