EXPLAINER VIDEO PRODUCTION

CLARIFY YOUR MESSAGE,
HELP YOUR AUDIENCE UNDERSTAND YOUR VALUE AND RALLY YOUR TEAM

An explainer video delivers your message in a clear and engaging way. It helps your audience quickly understand your value, remember the key points, and feel confident about your brand.

When created by a creative production agency, your marketing plans become useful, memorable videos and help your message stay top of mind on the news feed and internally.

An explanatory, educational video makes your message clear and easy to understand. It helps your audience retain the essentials and act with confidence.

Created with a creative production agency, it turns your marketing plan into useful and memorable videos, both on the news feed and internally.

GOT AN IDEA?

LET'S TALK!

Example of an explanatory and educational video in the context of OHS training for Olympus, produced by Studios Machiavelli.

WHAT IS AN

EXPLAINER VIDEO?

An explainer video is designed to help your audience understand a message, process or product through clear, visual storytelling.

This type of video combines narration, scripting and sometimes animation to enhance understanding and information retention. It replaces or complements technical texts with an easy-to-follow viewing experience.

We use it to catalyze behavioral change, train teams and inspire the desire to buy.

It’s a clear and engaging way to explain a message, process or product. By combining narration, visuals and sometimes animation, it boosts clarity and retention.

HOW TO KNOW IF IT'S TIME

FOR AN EXPLANATORY VIDEO?

When your product is good, but you want better conversions

Your product solves a real problem, but your audience doesn’t always grasp its value right away. That confusion creates hesitation and slows the buying decision. An explainer video helps structure your message so visitors understand faster and convert more easily.

When your audience outnumbers your trainers

As your company grows, it becomes harder to rely on just one person for training. Not everyone receives the same information, and the time invested brings little ROI. A training video delivers consistent information with the same clarity, at scale. It shortens training time and boosts your team or client autonomy.

When you want to turn your expertise into reusable educational content

Your expertise takes time, but is often shared only once. A video transforms this knowledge into a lasting asset, easy to distribute and update. This content supports training, sales and marketing without starting from scratch. You increase the value of your content while reducing long-term costs.

TYPES OF EXPLAINER VIDEOS

There are many different types of explainer videos, depending on your objective and the message you want to get across. Each format plays a specific role in understanding, learning or decision-making. Choosing the right type of video makes your message clearer, more memorable and more effective, both in marketing and internally.

When your content is strong but hard to explain, an explainer video gets the job done. We turn complex ideas into simple, engaging visual stories.

TRAINING VIDEOS

Turn your expertise into lasting value. Designed to convey knowledge in a structured, clear and consistent way. Ideal for training teams, onboarding customers or creating a virtual educational program in your own image.

Watch the training video

DEMONSTRATIVE VIDEOS

Get your message across in seconds. Ideal for popularizing a concept, presenting a service or grabbing attention in the first few seconds. Perfect for a home page, advertisement or product page.

Create a demo video

PRODUCT VIDEOS

Let people experience your product before they even buy it. Show your product in action, in real-life use, to remove doubts and trigger a decision.

Present your product on video

STRATEGIC ADVANTAGES TO

AN EXPLANATORY VIDEO

A well thought-out instructional video supports your company’s growth on many levels. It doesn’t just explain information, it helps your audience better understand, retain and apply what they learn more quickly. This type of video becomes a concrete lever for aligning your teams, clarifying your message and supporting your marketing and operational efforts.

Here are the three main objectives that a good instructional video can help you achieve.

An explanatory video reduces the time between understanding and action. By clearly showing what to do, how to do it and why it’s important, it helps your audience move faster to execution. The result: fewer mistakes, fewer repeated questions and better adoption of the information, right from the first few viewings.

When your message is explained in the same way everywhere, everyone moves in the same direction. An explanatory and educational video ensures consistency between what your marketing promises, what your sales explain and what your product actually delivers. This alignment reduces misunderstandings and strengthens your company’s credibility at every point of contact.

Teams perform better when they share a common understanding. A clear video becomes an internal reference point, easy to share and revisit. It creates a common language, reinforces buy-in and helps everyone understand their role in the whole. In the long term, this type of content supports a more aligned and effective culture.

TAKE OUR QUIZ TO FIND OUT

WHICH FORMAT WOULD HELP YOU MOST TO

WHICH FORMAT WOULD HELP YOU

TO BETTER INFORM YOUR AUDIENCE!

ATTRACT YOUR TARGET AUDIENCE!

Some examples of how-to videos

Explore inspiring examples for your next publication!

Play
Play
Play
Play
Play
Play
Previous
Next

READY TO CREATE YOUR EDUCATIONAL VIDEO?

LET'S TALK!

PRODUCE A DEMO

EDUCATIONAL AND EXPLANATORY

WITH MACHIAVEL STUDIOS

OUR PROCESS

BRAINSTORM THE IDEA

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.

PRE-PRODUCTION

Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.

SHOOTING

On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.

EDITING

We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.

DELIVERY

You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

READY TO CREATE YOUR EXPLAINER VIDEO?

Tell us about your ambition

THEY SHOT WITH MACHIAVEL STUDIOS.

HERE'S WHAT THEY THOUGHT.

11
10
8
6
5
4
3
1
CarInspect - Customer Studios Machiavel
CTEQ - Quebec Business Transfer Center
Bellon Prestige
ACEE - Association des Clubs Entrepreneurs du Québec
HEC Montréal
Quebec Government
Chambre de Commerce de l'Est de Montréal - Studios Machiavel customer
Ventilation Maximum - Studios Machiavel customer
Recursyve - Studios Machiavel customer
Decasult - Studios Machiavel customer
Aliments Rustica - Studios Machiavel customer
Chevalier Séguin - Studios Machiavel customer
Didomi - Studios Machiavel customer
Sports Montréal - Studios Machiavel customer
City of Montreal
Bombardier - Machiavelli Studios Customer
québec tech logo
Degrandpre Chait
École de Technologie Supérieure - Customer Studios Machiavelli
8
10
2
3

OUR GUIDES AND TIPS FOR

AN ENGAGING

EXPLANATORY VIDEO

READY TO CREATE GOOD EXPLANATORY CONTENT?

LET'S TALK!

FAQ

QUESTIONS?

WE HAVE THE ANSWERS.

Most video productions start at around $5,000 and can go up to $100,000, depending on the scope of the project. Prices vary according to video style, complexity, length, number of videos and level of post-production. Each project is tailor-made, with a production team that helps you create a video aligned with your objectives, brand image and budget.

A video project goes through six stages: brainstorming, concept, preparation, shooting, editing and delivery.

  1. Brainstorm : We start by discussing your idea to understand your message, your audience and your objectives.
  2. Concept: We create a clear plan: we write down what we want to say, choose the visual style and structure of the video.
  3. Preparation: Our production team organizes everything: locations, schedule, equipment and participants.
  4. Filming: We capture the images with our team in the field, according to the plan we define together.
  5. Editing: We select the best shots, add music, text, animations or visual effects.
  6. Delivery: We give you a ready-to-publish video, adapted to the platforms you want to distribute it on.

A video production agency lets you realize your ideas without managing the logistics of a shoot. You gain a strong team, creative vision, smooth execution and a video that truly reflects your brand. If you want professional content that connects with your audience and that you can be proud of, come and talk to the team at Studios Machiavel.

You don’t need to know everything in advance. At Studios Machiavel, we offer a turnkey service and guide you from start to finish. Tell us about your project, and our ambition directors will help you clarify your idea, even if it’s your first time.

Video production servicesEXPLANATORY VIDEOS

Book a no-obligation call

Realize your ambitions.

START YOUR VIDEO PROJECT

Achievements

Video types

Cities

  • Montréal
  • Quebec
  • Toronto
  • Ottawa
  • Halifax

Origins

Industries

Shopping Basket