An explainer video is an opportunity to bring your idea to life and make it accessible to everyone. It serves to captivate, spark curiosity and motivate your audience to take action.
And behind every eye-catching video is a creative vision and a production team that amplifies your message. With the right experts, your explainer video becomes much more than a simple communication medium: it becomes an engine of growth for your project and an accelerator to your ambitions.
An explainer video is an opportunity to bring your idea to life and make it clear to your audience. It captivates, intrigues and inspires action. Produced by experts, it becomes an engine for growth and an accelerator to your ambitions.
SERVICES – EXPLAINER VIDEO
An explainer video is an animated or filmed video content that presents an offer in a simple and engaging way. Its aim is to make a message accessible to everyone, no matter how complex the subject.
These videos generally last between 60 and 120 seconds. They use narration, images and sometimes animation to explain a product, service or process. They are often found on home pages, advertising campaigns, or during customer presentations.
By combining storytelling and clarity, explainer videos transform information into a connecting lever.
An explainer video is a simple, engaging piece of content that makes your message accessible to everyone. In 60 to 120 seconds, narration and images transform information into a clear and memorable experience.
Now that you know that an explainer video makes your message accessible to the general public. You should know that its role goes even further in today’s marketing. In a context where competition is fiercer than ever, it allows your brand to stand out, explain your offer in an entertaining way and increase your online conversions. In short, it’s a marketing tool that supports your credibility and maximizes the impact of your communications.
An explainer video makes your message clear, but its role goes further. In a competitive market, it helps your brand stand out, explain your offer in an engaging way and boost your conversions while reinforcing your credibility.
An explainer video breaks down an idea into clear steps. It makes technical or abstract subjects such as technology, healthcare or financial services accessible.
Thanks to their short, visual format, explainer videos quickly capture interest. It holds attention longer than static text or images, making it easier to convey the message.
By showing the benefits of a product or service in concrete terms, an explainer video reduces doubts. It creates a climate of trust and makes it easier for prospects to take action.
Explore inspiring examples of how-to videos!
Here are the seven key steps to creating a professional video testimonial.
Avant d’écrire un mot ou de sortir une caméra, on commence par se poser la vraie question : qu’est-ce que tu veux que les gens retiennent de ton entreprise ? On t’aide à définir ton message principal, ton ton, tes objectifs. Est-ce que tu veux inspirer, informer ou rassurer ? Ce choix guide toute la production vidéo : structure, rythme, direction artistique. Notre job : t’amener plus loin que “parler de ce qu’on fait” pour raconter pourquoi ça compte vraiment.
Chaque entreprise a une vibe, une façon de parler, une façon d’agir. Ton concept vidéo doit la refléter à 100 %. On travaille avec toi pour créer un angle narratif fort qui met en lumière ta mission, ton équipe, ton savoir-faire. On bâtit un moodboard, un scénario et un découpage visuel qui traduisent ton identité de marque en images claires. Résultat : une vidéo qui te ressemble, pas un copier-coller d’entreprise générique.
Ton espace, ton monde, ton énergie — c’est là qu’on va tourner. On planifie les scènes sur place pour capturer la vie quotidienne dans ton entreprise : échanges, coups de feu, brainstorms, moments spontanés. Le réalisateur t’aide à organiser chaque détail pour maximiser l’authenticité. L’objectif ? Créer une immersion complète pour que la personne qui regarde ait l’impression d’y être.
Nos vidéastes ne filment pas juste des bureaux. Ils racontent des humains, des dynamiques, des idées. On filme ton équipe comme elle est : vraie, passionnée, dans l’action. On guide les intervenants pour qu’ils restent naturels, sans jouer de rôle. Chaque plan est conçu pour mettre en image ta culture d’entreprise. Pas seulement ce que tu fais, mais comment tu le fais, et pourquoi c’est important.
Une bonne vidéo d’entreprise ne fait pas juste “présenter”, elle fait ressentir. On monte ton contenu pour raconter une histoire fluide, accessible et captivante. On y intègre les bons visuels, du motion design, une musique qui soutient l’émotion, et des sous-titres pour tous les formats. Tu participes à chaque étape de validation. Le résultat : une vidéo claire, cohérente et pleine de personnalité qui montre en images ce que ton site web ne peut pas dire.
On transforme ta vidéo principale en contenus adaptés : version courte, format vertical, carré ou même animé. Chaque format est ajusté selon la plateforme de diffusion : LinkedIn, Instagram, site web ou kiosque événementiel. Tu gardes une cohérence de marque forte, tout en maximisant l’impact de chaque publication. C’est une stratégie vidéo agile, pensée pour durer et performer.
Ta vidéo n’est pas là pour dormir dans un dossier. On t’aide à planifier sa diffusion sur les bons canaux : site web, LinkedIn, pitch client, courriels, présentation d’investisseur. Elle devient un actif stratégique que tu peux réutiliser dans plusieurs contextes. On pense avec toi à chaque point de contact pour que ta vidéo travaille pour toi, partout où elle est vue.
During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.
Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.
On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.
We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.
You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.
Everything you need to know about explainer videos: types, prices, methods and real-life examples. Find out how motion design can increase the impact of your marketing.
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We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!
Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!
We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!
Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!
We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!
Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.
Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.
We'll be sure to recommend them to our friends and family!
A professional and efficient team! Very good service during our video capture.
We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!
I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!
We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!
The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.
In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.
Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!
It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!
For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.
After clarifying your needs and budget, here’s what we do next:
Brainstorm with our video production team to discuss your project’s concept and objectives in depth.
We can’t wait to hear more about your vision, so book your call here!
Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.
With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.
It’s a great start!
You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.
Book a no-obligation call
