Video demonstration: When your video is clear, anything is possible

WHEN YOUR MESSAGE IS CLEAR, ANYTHING IS POSSIBLE.

A demonstration video shows how your product, service or solution works in real life. It reassures, clarifies usage and helps your audience picture themselves using it.

Behind every effective demo video is a clear vision and a production team that knows what to show, in what order, and at what pace. Done right, your video becomes more than a support tool — it becomes a direct lever for conversion and adoption.

A demo video shows how your product or solution functions in the real world. It reassures, clarifies usage, and helps your audience implement the solution.

Done right, it becomes a direct lever for conversion and adoption.

READY TO CREATE YOUR DEMO VIDEO?

LET'S TALK!

Example of a demonstration video for the City of L'Ancienne-Lorette, produced by Studios Machiavel

SERVICES – DEMONSTRATION VIDEO

WHAT IS AN

DEMONSTRATION VIDEO

A demonstration video is a short filmed or animated piece that shows a product, tool or process in action. Its goal is to make the use clear, concrete and easy to understand — without leaving room for interpretation.

These videos generally last between 60 and 120 seconds. They use real images, demonstrations, structured narration and sometimes animation to illustrate how a solution works and what to expect. They are often found on product pages, sales tunnels, advertising campaigns or sales presentations.

By showing rather than explaining, demonstrative video transforms information into visual proof.

A demo video is a clear and concise capsule that shows your product in action. In just 60 to 120 seconds, demonstrations, visuals and structure make it easy to understand and remember.

SERVICES - DEMONSTRATION VIDEO

HOW CAN YOU USE

A DEMO VIDEO?

A demonstration video helps your audience quickly understand whether your product meets their needs. In a fast-paced marketing context, it helps you stand out by showing real-world use instead of relying on abstract promises.

In concrete terms, it’s a tool that supports conversion, reduces repetitive questions and speeds up decision-making.

A demo video clarifies your message — but it goes beyond that. In a competitive market, it helps your brand stand out, explain your offer in a compelling way, and boost conversions while strengthening credibility.

SHOWS YOU HOW IT WORKS
REASSURANCE BEFORE PURCHASE OR IMPLEMENTATION
SPEED UP THE PURCHASING PROCESS

A demonstration video shows how the product is actually used. Gestures, steps and context become visible, making them easier to understand, especially for technical or innovative products.

By seeing the product in action, your audience knows what to expect. Video builds confidence, reduces hesitation and helps to validate the choice more quickly.

By showing the benefits of a product or service in concrete terms, video demonstrations reduce doubts. It creates a climate of trust and makes it easier for prospects to take action.

Some examples of demo videos

Explore inspiring examples of demo videos!

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READY TO CREATE YOUR DEMO VIDEO?

LET'S TALK!

HOW TO MAKE

MAKE A GOOD

DEMO VIDEO?

Here are the key steps to creating a professional demo video.

PRODUCE A DEMO

DEMONSTRATIVE WITH

MACHIAVEL STUDIOS

OUR PROCESS

BRAINSTORM THE IDEA

During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.

PRE-PRODUCTION

Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.

SHOOTING

On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.

EDITING

We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.

DELIVERY

You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.

OUR GUIDES AND TIPS FOR

A DEMONSTRATION VIDEO

THAT GENERATES RESULTS

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THEY SHOT WITH MACHIAVEL STUDIOS.

HERE'S WHAT THEY THOUGHT.

We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!

M2 SHOPSMichelle Aubé

Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!

MONTREAL EASTERN CHAMBER OF COMMERCERayanatou Adama Moussa

We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!

STANDARD PROMarlos Gonçalves

Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!

SPORT MONTRÉALGabrielle Gagné

We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!

VILLE DE LACHUTESandra Roussel

Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.

BORDO CONSTRUCTIONSXavier Leblanc

Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.

We'll be sure to recommend them to our friends and family!

Psy networkIlona Lafitte

A professional and efficient team! Very good service during our video capture.

Crèmerie RobervalPhilippe Bergeron

We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!

ME N ÜSabrina Leduc

I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!

GROUPE CHEVALIER SÉGUINAlexandre Cayer-Desforges

We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!

MAXIMUM VENTILATIONJonathan Massicotte

READY TO CREATE YOUR DEMO VIDEO?

LET'S TALK!

FAQ

From your budget to the formats you can use on your various social networking platforms, we answer your most frequently asked questions about video marketing.

HOW MUCH WILL MY PROJECT COST?

The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.

In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.

Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!

How do I choose the right formats and durations for my publications?

It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!

For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.

WHAT'S THE NEXT STEP?

After clarifying your needs and budget, here’s what we do next:

Brainstorm with our video production team to discuss your project’s concept and objectives in depth.

We can’t wait to hear more about your vision, so book your call here!

How much time do I need to devote to my project?

Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.

With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.

What if I know exactly what I want?

It’s a great start!

You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.

DEMONSTRATION VIDEO

WHEN YOUR MESSAGE IS CLEAR, ANYTHING IS POSSIBLE.

READY TO CREATE YOUR DEMO VIDEO?

Example of a demonstration video for the City of L'Ancienne-Lorette, produced by Studios Machiavel

WHAT IS AN

DEMONSTRATION VIDEO

SERVICES - DEMONSTRATION VIDEO

HOW CAN YOU USE

A DEMO VIDEO?

SHOWS YOU HOW IT WORKS

REASSURANCE BEFORE PURCHASE OR IMPLEMENTATION

SPEED UP THE PURCHASING PROCESS

Some examples of demo videos

READY TO CREATE YOUR DEMO VIDEO?

HOW TO MAKE

MAKE A GOOD

DEMO VIDEO?

1.

WRITE A SCRIPT THAT GRABS ATTENTION IN THE FIRST FEW SECONDS

2.

WORK WITH YOUR VIDEO AGENCY TO BUILD A SCRIPT FOCUSED ON REAL USAGE

3.

CHOOSE BETWEEN LIVE ACTION, 2D/3D ANIMATION, OR A MIXED FORMAT

4.

VISUALIZE YOUR IDEA WITH A STORYBOARD OR SHOT LISTUNE SHOTLIST

5.

SHOOT YOUR VIDEO WITH A PRODUCTION AGENCY

6.

FINALIZE YOUR PROJECT WITH HIGH-QUALITY POST-PRODUCTION

7.

PREPARE OPTIMIZED VERSIONS FOR SOCIAL MEDIA AND WEB

PRODUCE A DEMO

DEMONSTRATIVE WITH

MACHIAVEL STUDIOS

OUR PROCESS

BRAINSTORM THE IDEA

PRE-PRODUCTION

SHOOTING

EDITING

DELIVERY

READY TO CREATE YOUR DEMO VIDEO?

Tell us about your ambition

OUR GUIDES AND TIPS FOR

A DEMONSTRATION VIDEO

THAT GENERATES RESULTS

THEY SHOT WITH MACHIAVEL STUDIOS.

HERE'S WHAT THEY THOUGHT.

READY TO CREATE YOUR DEMO VIDEO?

FAQ

From your budget to the formats you can use on your various social networking platforms, we answer your most frequently asked questions about video marketing.

Realize your ambitions.

Cities

Industries

VISUALIZE YOUR IDEA WITH A STORYBOARD OR SHOT LIST
UNE SHOTLIST