An explainer video is an opportunity to bring your idea to life and make it accessible to everyone. It serves to captivate, spark curiosity and motivate your audience to take action.
And behind every eye-catching video is a creative vision and a production team that amplifies your message. With the right experts, your explainer video becomes much more than a simple communication medium: it becomes an engine of growth for your project and an accelerator to your ambitions.
An explainer video is an opportunity to bring your idea to life and make it clear to your audience. It captivates, intrigues and inspires action. Produced by experts, it becomes an engine for growth and an accelerator to your ambitions.
SERVICES – EXPLAINER VIDEO
An explainer video is an animated or filmed video content that presents an offer in a simple and engaging way. Its aim is to make a message accessible to everyone, no matter how complex the subject.
These videos generally last between 60 and 120 seconds. They use narration, images and sometimes animation to explain a product, service or process. They are often found on home pages, advertising campaigns, or during customer presentations.
By combining storytelling and clarity, explainer videos transform information into a connecting lever.
An explainer video is a simple, engaging piece of content that makes your message accessible to everyone. In 60 to 120 seconds, narration and images transform information into a clear and memorable experience.
Now that you know that an explainer video makes your message accessible to the general public. You should know that its role goes even further in today’s marketing. In a context where competition is fiercer than ever, it allows your brand to stand out, explain your offer in an entertaining way and increase your online conversions. In short, it’s a marketing tool that supports your credibility and maximizes the impact of your communications.
An explainer video makes your message clear, but its role goes further. In a competitive market, it helps your brand stand out, explain your offer in an engaging way and boost your conversions while reinforcing your credibility.
An explainer video breaks down an idea into clear steps. It makes technical or abstract subjects such as technology, healthcare or financial services accessible.
Thanks to their short, visual format, explainer videos quickly capture interest. It holds attention longer than static text or images, making it easier to convey the message.
By showing the benefits of a product or service in concrete terms, an explainer video reduces doubts. It creates a climate of trust and makes it easier for prospects to take action.
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Le script, c’est la fondation. Si tu perds ton audience au début, elle ne reviendra pas. Alors mise sur une accroche forte, puis déroule ton message de façon simple et naturelle. Raconte une petite histoire, fais sourire ou surprends. Tu n’as pas besoin d’un texte compliqué, mais d’un texte vivant qui garde les gens avec toi.
Le script, c’est la fondation de ta vidéo explicative. Si tu perds ton audience au début, il sera difficile d'atteindre l'objectif établi. Alors mise sur une accroche forte, puis amène ton message de façon simple et naturelle. Tu n’as pas besoin d’un texte compliqué, mais d’un texte vivant qui garde les gens avec toi.
Ton message peut prendre plusieurs formes, et le choix du format joue beaucoup. Le live action met de l’humain et crée de la proximité. La 2D simplifie et rend fun. La 3D impressionne et montre ton sérieux. Et parfois, mélanger les deux apporte le meilleur des mondes. Le but, c’est de choisir ce qui colle le plus à ton public et à ton objectif.
Le storyboard (dessins ou images qui représentent chaque scène) et la shotlist (liste détaillée des plans à filmer) servent de guide à l’équipe de production.
Cette étape permet de tester le rythme de la vidéo, de valider la cohérence entre le script et les images, et d’éviter les mauvaises surprises au moment du tournage. C’est aussi un outil de collaboration : tout le monde sait à quoi s’attendre et peut donner son feedback avant de passer en production.
Le tournage, c’est le moment excitant où tout devient réel. Avec une agence, tu as une équipe qui sait comment mettre ton idée en images. Caméras, éclairage, son, direction artistique… tout est là pour donner un résultat qui a l’air pro et qui inspire confiance. Tu peux te concentrer sur ton message pendant que les pros gèrent le reste.
C’est en postproduction que ta vidéo prend sa forme finale. Le montage assemble les plans de façon fluide et rythmée. Le motion design peut être ajouté pour simplifier certains passages ou illustrer des idées abstraites. L’étalonnage assure des couleurs harmonieuses et professionnelles, et le design sonore renforce l’impact émotionnel.
Une postproduction soignée transforme une bonne captation en une vidéo mémorable.
Une seule version, ça ne suffit pas si tu veux poster la vidéo partout. Ton public ne regarde pas de la même façon sur TikTok, Instagram ou ton site web. Adapter tes formats, tes durées et tes sous-titres, ça change tout. Tu maximises ton impact et tu t’assures que ton message touche vraiment les bonnes personnes, au bon endroit.
During a no-obligation call, we'll help you clarify your objective, choose the best format for your video and build the project's storytelling.
Pre-production allows us to prepare the logistics of the video: location, time, shots and people present at the shoot. Everything you need will be shared on Milanote.
On D-day, our team arrives with lights, camera, microphone and a good vibe! We're with you from A to Z to make sure your shoot goes smoothly.
We manage post-production in-house with our team of experienced editors. We use a collaborative platform to create a final rendering to your company's liking.
You receive a ready-to-publish video: square, vertical or horizontal format, depending on the platforms you want to publish on.
Everything you need to know about explainer videos: types, prices, methods and real-life examples. Find out how motion design can increase the impact of your marketing.
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We met the Machiavel studio team at the South Shore Chamber of Commerce's Gala Excellence, and more than loved the video presentation of our boutique! When we needed to find a crew to shoot our new ad, we didn't hesitate to contact them. Their professionalism, creativity and attention to detail far exceeded our expectations. Working with them was a real pleasure, and we highly recommend Studio Machiavel to any company looking to produce high-quality videos.
Many thanks to the whole team for their excellent work!
Very professional production agency, efficient and always available! It adapts easily to changes. A team that listens, is caring and human. Highly recommend!
We worked with Studios Machiavel on a series of training videos for our smart lighting app, and honestly, our team is super happy with the results. The team handled everything in terms of editing like motion design and 3D animation and they totally got what we were going for. They were super easy to communicate with, always on top of things, and the final videos turned out great. Would definitely work with them again!
Louis and his team are highly professional, and their attention to detail is second to none! The video recap of our event was made with great attention to detail and talent, and it reflects all the emotions experienced during the competitions very well, in addition to being delivered within a very tight deadline. A huge thank you for everything!
We had a wonderful collaboration to create a video as part of a campaign on the path to water. Communication was quick and easy every step of the way. The team showed great flexibility and was able to adapt to our requests, making the work easier. The end result perfectly met our expectations. We highly recommend this agency for their professionalism, creativity and responsiveness!
Great experience with the team! I recommend them. They master their job, state-of-the-art equipment, and above all a good understanding of your needs.
Real experts in their field! We called on their services for a photo contract, and Louis was able to help us quickly, adapting to our schedule and providing us with a superb photo studio.
We'll be sure to recommend them to our friends and family!
A professional and efficient team! Very good service during our video capture.
We worked with Studios Machiavel on the launch of our app, Me N ü, and it was a great experience! They created a video that blended motion design and real life perfectly, making it very engaging. Even when challenges came up, they were quick to adapt and kept everything on track. Their creativity and attention to detail really helped bring Me N ü to life. The video boosted user engagement and app downloads. We recommend them absolutely!
I expected it to be interesting, I sensed the potential, but you surpassed my expectations in both photo and video and I don't say that lightly or to everyone. Great service. Professional quality. Very satisfied with Drone FPV and Matterport!
We've done several projects with Studios Machiavel including a promotional video for our 40th year in business. We wanted to have a mix of testimonials and our know-how, our history and where we were in the manufacturing of our products. We wanted testimonials, shots of the factory and our machines, and we insisted on drone footage. They understood our vision perfectly, and we're very pleased with their work!
The cost of your project will depend on a number of factors, including the number of shooting days, the complexity of the sets and the number of crew members needed to complete your project.
In general, a shoot starts at $3500 for a half-day to $5000 for a full day. Shooting time will depend on the complexity of the project.
Need more details? We invite you to share your project with us over a virtual coffee, for a precise quote!
It’s very important to know your target audience and the distribution platforms. Formats and durations vary according to each platform and the message to be conveyed. Take a look at our portfolio page to discover the different formats available to you!
For example, Instagram content is often less than a minute, while a YouTube video can be up to 15 minutes. Keep your content concise yet effective.
After clarifying your needs and budget, here’s what we do next:
Brainstorm with our video production team to discuss your project’s concept and objectives in depth.
We can’t wait to hear more about your vision, so book your call here!
Producing your next video shouldn’t disrupt your operations. That’s why our turnkey production process takes care of all your needs, from creation to broadcast, filming and editing.
With the exception of a few 30-minute meetings in your diary, we take care of everything while you concentrate on your business.
It’s a great start!
You can show us your example during a video call with our team, and we’ll be happy to help you improve your original idea to make it unique to your brand.
Book a no-obligation call
