Recruitment video: attracting ambitious candidates

What is a recruitment video?

A recruitment video is video content that shows a company’s culture, values and ambience to attract aligned candidates prior to application. It doesn’t try to sell a position or promote a brand artificially. Rather, it’s a way of showcasing the organization’s personality through real faces, spontaneous exchanges and authentic work scenes.

This approach creates a strong emotional first impression. A well-designed video doesn’t try to appeal to everyone. It acts as a natural filter: it attracts those who share your vision and pace, while gently pushing away those who wouldn’t fit in. It’s a communication tool that, when used properly, makes your recruitment more human, faster and longer-lasting.

Why create a recruitment video?

A recruitment video is one of the few types of content capable of combining emotion, information and transparency. It reinforces your employer image, inspires confidence and conveys an atmosphere that words alone cannot convey. When integrated into your HR or marketing strategy, it becomes a brand asset. It supports recruitment, retention and even internal communication.

It tells the story of what makes your company unique, shows the cohesion of your team and makes visible what you live every day: passion, rigor, collaboration. By showing the real life of your organization, you do two essential things: you humanize your brand and you simplify your selection process. The right profiles self-identify and apply with conviction, because they’ve already understood what they’re looking for.

To remember : A recruitment video is more than just a visibility tool. It’s an emotional and strategic showcase, a way of aligning what you say, what you do and what you show.

How to plan an effective recruitment video

Creating a recruitment video is not the same as filming an HR speech. It’s a strategic approach that requires real preparation. The first step is to define your main objective. Do you want to enhance your employer brand? Present your environment? Showcase your teams?

Depending on the answer, the structure and tone of the video will change.

Then choose the people you want to interview. Authenticity is more important than eloquence. The best ambassadors are often those who speak naturally about their daily lives. Prepare open-ended questions that encourage genuine answers:

• “What makes you proud of your work?”
• “How has your team helped you evolve?”
• “What would you say to someone who wanted to apply here?”

These answers will create the foundations of the script without the need for a script.

Finally, think about distribution from the outset. A good video should have a long life. Plan several versions: a main one for the site, and variations for social networks.

Example of a complete recruitment campaign: Nature’s Touch

Context

Nature’s Touch, a Montreal-based company specializing in frozen fruits and vegetables, was looking to better communicate its corporate culture. Like many manufacturing organizations, it faced a perception challenge: how to make a human culture visible in an industrial environment? The company wanted to attract people motivated by collaboration and pride in a job well done. Not just to fill vacancies, but to inspire careers.

So it decided to use video to get a feel for what it’s like to work there. The solution took the form of a series of vignettes filmed at the Saint-Laurent plant. Employees speak in their real language, the President shares his vision, and everyday gestures become the heart of the story. Their approach: show before tell.

Get inspired by the Nature’s Touch recruitment campaign

Capsule 1 – Vision and leadership

The first video features the Chairman. He talks about the concept of “servant leadership” – an approach in which a leader’s role is to help others grow. The tone is calm, the light natural, the gaze direct. The objective is clear: to inspire without overdoing it.

This capsule gives a face to the vision. It shows a direction that values listening and empowerment. It naturally attracts autonomous profiles, those looking for more than a job: a mission. “Our leaders are there to help our people lead themselves.” This phrase sums up the spirit of the company. Simple, sincere, and immediately understandable.

How to get inspired:
Explain how your leader or management team embodies your organization’s values. A short interview in a simple setting, with a clear direction of gaze and sober staging, is enough to create trust. The idea is not to talk about leadership, but to show it through attitude, tone and respect for people.

Tip 2 – Kindness and respect

The second vignette features Iliana, logistics manager. She speaks in Spanish about how the company supports and cares for its employees. This linguistic choice adds depth to the video and highlights cultural diversity.

Its warm, sincere tone sends a stronger message than any HR policy.
The viewer instinctively understands that benevolence is not a stated value, but a lived practice. Letting employees speak in their own language, in their own words, reinforces the connection to the culture. It shows a company that is open, inclusive and proud of its real diversity.

How to get inspired:
If your company has several languages or cultures, make the most of them. Let employees speak in the language they feel comfortable with. Add subtitles rather than dubbing. It shows that your diversity is lived, not just displayed. And if your environment is less diverse, show your team’s solidarity and mutual aid on a daily basis.

Clip 3 – Evolution and recognition

Tyler, Purchasing Manager, shares his career path. He started out in production, then progressed to positions of responsibility. He explains that each step allowed him to learn and gain the trust of his superiors. This kind of story speaks directly to ambitious candidates.
It shows that internal mobility is possible, that the company invests in its employees. It’s a natural way of demonstrating the value of professional development without saying it outright.

How to get inspired:
Look for stories of internal progression. Even a small evolution (changing position, becoming a mentor, learning a new skill) has value. These stories inspire ambitious candidates and prove that your company believes in human growth. Film them with simplicity and put the person at the center, not the position.

Tip 4 – Mission and passion

In this capsule, the President looks back at the birth of the company. He recounts his childhood memories of tasting fresh fruit from the family farm in Greece. This original emotion became Nature’s Touch’s mission: to offer this taste all year round thanks to freezing.

This capsule links the brand to a personal story. It shows that behind an industrial company lies an ideal: to preserve quality and pleasure. This authenticity inspires trust and makes the brand more human.

How to get inspired:
Go back to the source of your organization. Why does it exist? What idea, emotion or frustration led to its creation? A memory, a need, an encounter – whatever gives it human meaning. Tell your story, however briefly. This kind of story gives your employer brand a soul that no one else can copy.

Tip 5 – Innovation and sustainability

The latest capsule focuses on the future. It shows how Nature’s Touch transforms its surplus food into new products. The emphasis is on collaboration between departments and the desire to improve practices. It’s about innovation, but also about responsibility.

It’s a capsule focused on young talent. It gives a modern image of a company that thinks long-term and adapts to the times.

How to get inspired:
Show how your company evolves and adapts. If you reuse materials, simplify a process, or encourage new ideas, document it. These small gestures are proof of innovation. What candidates are looking for is not promises, but visible action.

Now it’s your turn to connect with your company’s future stars!

A series of recruitment videos is not about “selling yourself”. It’s about showing what you already are, proving through images what your values say on paper.

Take inspiration from Nature’s Touch not to copy the style, but to adopt the approach:
give your people a voice, film in your real setting, and link your product to your mission.

If you want to create capsules that are simple, real and aligned with your culture, take inspiration from this approach and build your plan. And if you want to go further, Studios Machiavelli can help you transform your story into clear, human and powerful images – so that your future talent sees who you are, even before they apply.

Start your project today with a no-obligation call to see how you can turn your corporate culture into an authentic video.

Experience the immersion. Feel the emotion.

At Studios Machiavel, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D/3D animation and virtual reality.

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