For this tenth episode, we welcome Awa Diarra and Chi Hung Ly from Snack Simple, simple and delicious snacks like their flagship product, Minute Muffin, which gives you a fresh muffin in 1 minute in the microwave, to talk about their success with dragon beef, their breakthrough in local and international grocery stores, and the importance of authenticity in Quebec.
Available now on Spotify, Apple Podcasts and !
Find out more about Snack Simple here:
WEBSITE: https: //snacksimple.ca/
FACEBOOK: https: //www.instagram.com/eatsnacksimple
INSTAGRAM: https: //www.facebook.com/eatsnacksimple
Hungry for success? Realize your ambitions with Studios Machiavelli.
Timeline – A creu for expansion!
0:00 – Introduction
1:00 – Introducing Snack Simple
1:30 – What kind of bread are you, Awa and Chi Hung?
1st section – Earning your bread – 3:00
4:00 – The origins of Snack Simple
6:00 – Chi Hung’s arrival
7:50 – Separation of tasks
9:00 – Lasalle College prodigies!
10:00 – Lifestyle focus
11:00 – The challenges of entering a grocery store
2nd section – Butter money – 19:00
13:00 – Authenticity in product marketing
16:00 – Quebec value of authenticity
16:50 – Usine à Berthierville, from the Startup Box
18:00 – Not 1,2,3… but 5 dragons!
7:20 PM – Awa Diarra is single!
21:30 – The deal with the dragons
23:00 – The beginnings of Bec Cola, Awa’s 1st company
25:00 – The shift to Ecommerce
26:30 – Expansion in Asia, cultural differences with QC
27:00 – The popularity of Quebec/Canadian products in China
28:30 – MAPAQ boosts international sales of Quebec companies
31:00 – Bec Cola competition (1642 Cola)
33:00 – Collaboration and mentors
34:50 – Women entrepreneurs have more doubts
35:00 – Andrea Courey of Grandma Emily’s Granola
36:00 – Consulting – Try it on for size!
39:00 – Competition vs. education at Snack Simple
43:00 – Coke’s supernatural tactics
3rd section – A lot of work to do – 44:45
45:20 – The future of Snack Simple
47:00 – The importance of production independence
48:00 – $40,000 one spot in grocery fridge!
50:00 – The buy-local movement
51:00 – Produced by Machiavel Studios
