NewThe Studios Machiavel newsletter
The
Ad Break
Every other Thursday, Louis walks you through what’s happening in advertising and video in Québec: the campaigns that stand out, what AI is changing for small and mid-sized businesses, and what we’re shooting at the studio. A five-minute read, no sponsored content.
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Thursday
This is for you if...
You hear about AI everywhere and you finally want to know how your business can actually benefit from it.
You want your brand to look as strong as the big players in your industry, on a small business budget.
You have a video in mind, but you’re not sure it’s the right one for your goal and for this stage of your sales cycle.
In your inbox
Every issue, Louis covers three things. If a question comes up while you read, just hit reply!
Behind the scenes at Machiavel
We take you on set
What really happens on our shoots: the ideas we keep, the ones we toss, and the on-set tricks that make a corporate video watch like an ad.
Playing with the big leagues
What’s moving in the industry
The campaigns that stick in Québec and what AI is changing in advertising, explained simply. Like the Ville de Laval ads about recycling bins and speeding: funny, memorable, effective. We show you what a small business can take away from them.
Our projects, first look
Our latest videos, before anyone else. Right now, that means a workplace safety training shot Indiana Jones style and an Apple-style ad for a healthcare company. B2B that watches like B2C.
2026 Report: The State of AI in Advertising
With AI, a small business can now make videos that used to cost $100,000 or take a year of work. You still need to know how to use it. We took a close look at what IGA, Ricardo and other Québec brands have done with AI, to understand why some ads stick and others get torn apart online.
What Gen Z and millennials really think of AI ads
How IGA, Ricardo and Sid Lee used AI without losing their identity
The 4 questions to ask before launching your AI ad
6 ways to use AI in your ads, even on a small business budget
“For a long time, great ads were reserved for big agencies and big budgets. I want every business to know they can create incredible ads.”
Louis Pallascio · Founder, Studios Machiavel
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