What stays with you is the emotion that the content evoked in you, and that’s the standard of quality that all AI-generated content should meet.
At Studios Machiavel, we use a method inspired by film production to help you get the most out of AI.
What stays with you is the emotion that the content evoked in you, and that’s the standard of quality that all AI-generated content should meet.
At Studios Machiavel, we use a method inspired by major film productions to help you get the most out of AI.
That’s why we built our VFX-AI Workflow: a method inspired by the one used on big-budget films, applied to AI. In VFX, you sell realism using real references and real acting (often, in movies, a real actor is behind what we see on screen—think of *The Lion King*, for example).
We approach AI in exactly the same way: every shot is strategically designed so that each visual effect becomes almost invisible, and ultimately, people see your brand before they notice the AI.
There’s no secret formula here. Here’s exactly how we go about creating a high-quality AI video, step by step.
Start with a clear creative direction.
Before launching AI-generated content, we determine who the video is intended for, what emotion it should evoke, and what message should stick with viewers after they’ve watched it. This step provides a clear direction that the entire team follows.
See your story written in black and white.
The script is the written version of your video: it describes, shot by shot, what we’ll see and hear—whether it’s a voiceover or a character speaking. Since it’s still just text, you can read it, comment on it, and adjust it as you like.
Finalize your characters and settings.
Concept art provides the first images of your characters and settings, and the storyboard shows each shot in sequence to give you a glimpse of the storytelling. Our images aren't just simple sketches—they already look like the final product, so you can approve the look of your video early in the process.
Watch your video come to life.
An animated storyboard is a rough draft of your video. It includes: storyboard images with music, narration, and editing. This gives you an accurate idea of the final pacing, emotion, and tone even before the video is generated, with a feedback phase to make adjustments.
Every shot filmed on location is planned to enhance the realism.
When your video requires filming real people or objects, we organize everything in advance: actors, filming location, props, equipment, and the technical crew. We also determine, shot by shot, what will be filmed and what will be generated by AI.
The precision of a real film shoot—even when it's generated by AI.
Your video takes shape here, using filmed and/or AI-generated content. We provide our models with real-world references to bring the storyboard to life, which allows us to maintain control over the final result and produce images that look real, not artificial.
A result put together like a TV commercial.
We assemble all the shots in the right order to tell your story seamlessly, adding motion graphics or 3D animations based on the storyboard. Here, any minor imperfections caused by the AI are corrected by hand. It’s this attention to detail that will give your video a polished look.
The video must pass the same test as a real ad.
We run your video through a checklist to confirm that it meets the goals we set together: the right emotion, a clear message, and your product or service showcased effectively. We also check for consistency in facial expressions from one shot to the next, consistent lighting, storytelling, and smooth movement.
Machiavel Studios helps you maintain your creativity and authenticity through a transparent and collaborative workflow. You’ll have a say at every stage of production, so no decision is left entirely up to the AI.
Here’s what sets an impressive AI video apart from a mediocre one.
Expect a video that will help your company compete with the biggest names in your industry. The final result will impress, amplify your message, and no one will even think about the technology behind it. That’s the impact of a great video created with AI.
Whether you want to explore a visual world that can’t be filmed in a studio or take a concept beyond what a traditional shoot allows, there’s a package for you. All prices listed are for a one-minute video. A longer video means more days of editing, so a higher price.
100% AI
No filming. Your concept comes to life entirely through AI generation, but most of the work happens long before the video is generated. It’s ideal when you start with an initial idea and want to take it far visually, without the constraints of a set.
No filming required. Your concept comes to life entirely through AI generation. Ideal for pushing visual boundaries without the constraints of a set.
Starting at
$5,000
Hybrid
The best of both worlds. We film the parts that require greater precision (facial expressions, interactions with your product, etc.), and AI takes over to take creativity to the next level. The footage then serves as a reference library for more precise and authentic AI-generated content.
The best of both worlds. We film the parts that require precision—expressions, interactions with the product—and then AI takes over to create more authentic scenes.
Starting at
$17,000
Cinematics + AI
A real advertising campaign. Everything is filmed with a full crew and a professional actor directed on set. AI acts as a VFX department: extending sets, replacing backgrounds, and adding elements that are impossible to shoot. Perfect for a cinematic-scale commercial.
A real advertising campaign. Everything is filmed: the entire crew, a professional actor under direction. AI is becoming a VFX department: sets, backgrounds, and elements that are impossible to shoot physically.
Starting at
$30,000
IMPORTANT:
All options include design: visual concept, concept art, and storyboard, developed with you based on your idea.
And when you compare our prices, make sure you’re comparing them to the right thing. What we deliver is an ad, not a traditional corporate video. A real ad with 3D VFX starts at around $100,000. Add filming on top of that, and the cost climbs to hundreds of thousands—sometimes even millions. Here, you get the scope of a cinematic ad for a fraction of the price.
PLEASE NOTE: The best point of comparison isn’t a corporate video—it’s a commercial. A real commercial with 3D VFX starts at around $100,000. What we’re delivering here aims to achieve that same level of quality, at a fraction of the price.
With an animated storyboard, you already know what to expect, and you can provide feedback before we create anything.
Every adjustment is made together with you, at a stage when it's still easy and free to make changes.
Once you've submitted the first draft, you have three rounds to refine it until you're satisfied with the result.
CHECK OUT OUR DEMO REEL!
Machiavel Studios is a next-generation video production studio in Montreal. Our team has a background in film and VFX. You’ll benefit from the same cinematic techniques in your video projects, now applied to AI.
AI isn’t our entire offering—it’s just one more tool in a real production team. What sets us apart is the combination of specialized skills within a team that delivers motion design, 3D, and corporate storytelling—all in-house.
DO YOU HAVE AN IDEA?
The real risk with AI isn’t trying it—it’s failing to tap into its full creative potential. Studios Machiavel can help you take your idea to the next level while staying true to your brand’s authenticity!
Spend 30 minutes with our creative director to get clear guidance and determine whether AI is the right choice for your video project!
