For our fifteenth episode, we welcome Anthony Vendrame of Poche et Fils, your future favorite pocket t-shirt, to discuss the seriousness of not taking yourself too seriously, the challenge of exporting your brand with Quebec references, and the role of Quebec spokesperson at Dragon’s Den.
Available now on Spotify, Apple Podcasts and !
SPOTIFY: https://spoti.fi/3iIgKZ9
APPLE Podcasts: https://apple.co/3H5sz7L
GOOGLE Podcasts:
Find Alchimiste here:
WEBSITE: https: //pochesetfils.com/
FACEBOOK: https: //facebook.com/pochesetfils
INSTAGRAM: https: //instagram.com/pochesetfils
LINKEDIN: https://www.linkedin.com/company/poches-&-fils/
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Ligne du temps – Humor in your pocket.
0:00 – Introduction
1:00 – Presentation of Poche & Fils
1:30 – What kind of bread are you, Anthony Vendrame?
1st section – Earning your bread – 3:00
4:00 – The origins of Poche & Fils
6:30 – Pierre-Olivier Verret of Mint, digital powerhouse
10:00 – The importance of corporate culture
12:45 – Creating humorous relationships
14:00 – Serious about not taking yourself too seriously
15:00 – Denying the corporate world on LinkedIn
19:30 – Peter Simons and his altruistic gesture
21:00 – Putting forward a “fake” corporate culture
23:00 – The new CEO, Camille Hamelin and sportsmanship
2nd section – Butter money – 24:00
24:10 – Why humor connects so much in Quebec
27:00 – Pockets that capture the references of the moment
29:00 – Philanthropy at Poche & Fils
32:00 – Hey Clown! – A company is all about people
33:30 – Anthony’s cabochon style
36:00 – When you’re good, you’re good!
37:00 – If you don’t feel like going back to the office, maybe it was boring.
3rd section – A lot of work to do – 45:00
38:00 – Identifying potential in people like Camille
43:00 – T-Shirts proudly made in Quebec!
47:00 – Creative side back to On!
48:30 – Launch of Anthony’s creative services – Crayon15
