What do KPop singing groups, beatmaker VNCE Carter and Italian designer Tizianna Scaramuzzo have in common? Masks. A few months ago the most common answer would have been art. After COVID, much has changed.
VNCE Carter, the eclectic disc jockey of popular Quebec rap group Dead Obies, has been playing the shadow artist game by wearing a mask for a while. Rarely dull, he's not shy about using it as part of his style and letting his swag speak for itself.
The K Pop groups, from the South Korea that gives them their name, are well known for taking this popular element of Asian culture, out of respect for others, and turning it into a sharp fashion accessory.  Sporting a simple solid color style or original patterns, they have become a style addition that cannot be ignored.
You only have to cross the Atlantic, something I don't particularly recommend these days, to find the most striking example. The owner and founder of the Elexia Beachwear brand, Tiziana Scaramuzzo, saw an opportunity not to be missed in this particular situation. Taking the saying "Don't waste a good crisis" to the letter, from her small town of Senigallia, Italy, she produces a brand new concept in women's swimwear called "Trikini". You guessed it, it's a set of bikinis with a matching mask and the result is quite amazing.
Rather than seeing the imposition of the mask this Saturday, July 18, in all closed public places as a burden or an obstacle, there is a golden opportunity to proudly display your colors!
Rather than give up in the face of this tsunami of unfortunate circumstances, this entrepreneur decided to turn it into an innovative idea. Of course, few people operate a fashion brand or boast the experience that comes with it. However, there are many who own businesses or play an important role in marketing them. Here's what I suggest.
Rather than seeing the imposition of the mask this Saturday, July 18, in all closed public places, as a burden or an obstacle, there is a golden opportunity to proudly display your colors! Whether it is for employees, who will have to get back in touch with their clients, or for loyal consumers who will gradually become so again, the mask can be a simple and very fashionable tool of expression.
It's time to transport your identity into this new normal, at least for as long as it lasts. Whether it's a simple logo or a design unique to your brand, the mask will be a must-have, not just because it will be in your face, but because it will offer a visibility unmatched by a simple piece of fabric. This is the very inexpensive gamble that Machiavelli took by using the services of a local company Iguana Creations for the creation of the masks that will be used to make our next projects safer, if necessary.
I wouldn't even be surprised to see some of the free promotional items being very practical items such as masks, gloves or even small containers of disinfectant! It makes getting back to normal a lot more fun.