When the solution becomes clear, taking action becomes obvious. Think of the clarity of Apple’s videos. Think of Google’s fluidity. High-end motion design is easy to understand, connects with your audience’s everyday lives, and positions you as one of the best solutions.
When the solution becomes clear, taking action becomes obvious. Think of the clarity of Apple’s videos. Think of Google’s fluidity. High-end motion design is easy to understand, connects with your audience’s everyday lives, and positions you as one of the best solutions.
MOTION DESIGN
Motion design is the art of transforming a complicated idea into something that’s understood at a glance. It’s not just about entertaining, but it’s about holding the viewer’s attention long enough for the message to sink in! Using an approach adopted by the world’s biggest brands, Studios Machiavel puts the expertise of a motion design team with experience in Hollywood productions to work on your content.
There’s no secret formula here. Here’s exactly how we work, step by step, to create a high-quality motion design video.
Leave with a clear direction, not a blank page.
Before we even start thinking about the first animation, we sit down with you to clarify what your video needs to achieve: who it’s aimed at, what action it should prompt, and the message that should stick with viewers after they’ve watched it. It’s this foundation that guides every decision we make later on regarding style, pacing, and animation.
Read through your story—both the text and the narration—before we animate anything.
A motion design video script is different from a dialogue script: it describes what you see on screen AND what you hear, including the narration. It’s the text version of your video before a single frame has been animated. This is the easiest and least expensive time to make adjustments to the content, since nothing has been animated yet.
See your style take shape before the first animation.
Style frames are still images that show what a scene will look like once it’s animated: colors, textures, and art direction. If your video requires characters, this is also where we’ll work with you to define them: appearance, clothing, and a representation that truly reflects your audience, including considerations of diversity and inclusion if that’s important to your brand.
Explore your video shot by shot, before the first second of animation.
The storyboard combines the script and style frames into a sequence of shots, in order. We use your references to build this structure—the complete blueprint for your video—which lets you see the pacing and flow before we animate anything.
Approve the creative direction before we start editing.
Once the script, style frames, and storyboard have been approved, we take a deliberate break: this is the moment when your entire team needs to be on the same page regarding the direction. Changing a character, a piece of dialogue, or a shot is still easy at this stage, but much harder once animation has begun.
Listen as your story takes shape, in the language of your choice.
A voice actor or actress records the script that we’ve already approved together. It’s precisely because this script was finalized early on that we avoid the dozens of narration versions that would otherwise drag out the timeline. We also offer a choice of languages (French, English, Spanish), and for quick turnaround, we can deliver multiple language versions of your video.
Watch your video come to life, frame by frame.
This is the stage where the team brings each approved shot in the storyboard to life. We don't work in isolation: we show you our progress before going too far, to make sure we're on the right track, all the way through to the first complete version.
Give your scores, down to the second.
Once the first version is delivered, you can leave your comments directly on frame.io, a platform that lets you annotate the video minute by minute. It's simple, precise, and eliminates the need for back-and-forth emails. We typically plan for 3 to 6 rounds of revisions.
Approve the final version and receive your video in your preferred formats.
We'll approve the final version together, and we'll deliver it in the formats you need (portrait, square, landscape, or any other aspect ratio you request). Subtitles are included (bilingual if needed; additional languages incur additional costs). Source files are not provided by default, but are available upon request.
You’ve come to the right place. The dynamism of motion design is what transforms information into fun, bite-sized chunks that are easy to digest, the simplest way to show your audience that what they thought was complicated isn’t really that complicated after all. It sticks in people’s minds, and they’ll associate it with your brand. Here’s how it compares to other tools for presenting your information.
Your audience won’t just understand your offering, but they’llember it, talk about it, and want to be part of the solution. That’s the energy that good motion design brings to your brand.
Whether you need a professional and effective explanation delivered quickly, want to develop a completely customized visual identity, or want to explore two contrasting visual styles before making a decision, there’s a package that’s right for you. All prices listed are for a one-minute video. A longer video means more days of editing, and therefore a higher price.
Proven templates
Clean, polished motion design. We start with proven templates — visual structures we know work. No custom graphic development. Perfect when you need a professional, effective video, fast.
Clean motion design, built from proven templates. Perfect for a professional, effective video, fast.
Starting at
$3,900
Custom-built
We develop a custom visual identity for your project: no templates, true tailor-made design. We can incorporate AI-enhanced content wherever it strengthens the story (b-roll, complex narrative elements). Filming or AI generation becomes a reference point to refine the style.
A custom visual identity for your project: no templates, true tailor-made design. Filming or AI generation becomes a reference point to refine the style.
Starting at
$6,175
Two directions
For true art direction. The deepest level of creative thinking we offer. Before production starts, we explore two completely different visual directions: two distinct worlds. You see how each direction carries your message, then you choose. Zero risk of “I wish I'd tried the other one.” It's the caliber of cinematic productions, with the peace of mind of having validated the direction upfront.
The deepest level of creative thinking we offer: two completely different visual directions, two distinct worlds, before you choose. It's the caliber of cinematic productions.
Starting at
$10,075
CHECK OUT OUR DEMO REEL!
Machiavel Studios is a next-generation video production agency based in Montreal. Our team has a background in film and VFX. You’ll benefit from the same cinematic techniques for your motion design projects, from concept to final animation.
Motion design isn’t just about pretty animations—it’s a strategic tool for explaining, persuading, and making a lasting impression. What sets us apart is our team of specialists with niche expertise who deliver motion design, 3D, and corporate storytelling—all in-house.
DO YOU HAVE AN IDEA?
Spend 30 minutes with our creative director to turn your idea into a clear direction. We’ll give you our honest opinion on what it will take to bring it up to the level you’re aiming for, and you’ll walk away with a concrete plan—whether you choose to move forward with us or not.
Synthesia et Runway sont des outils qui génèrent des avatars IA, des personnages virtuels qui parlent à la caméra, un peu comme une présentation animée. C'est utile pour de la formation interne, mais ça ne permet pas de montrer ton produit ou ta plateforme de façon personnalisée. Le motion design, lui, anime spécifiquement ton contenu (ton interface, tes données, ta marque) pour expliquer et convaincre, pas juste informer.
Un projet de motion design prend généralement entre 4 et 8 semaines, du premier brief jusqu'à la livraison de la vidéo finale. Le délai exact dépend de la complexité de la vidéo : plus il y a de scènes, de personnages ou d'animations personnalisées, plus ça prend de temps.
La plupart des projets incluent entre 3 et 6 rondes de révision. Une "ronde de révision," c'est un moment où le client donne ses commentaires sur une version de la vidéo avant qu'elle soit finalisée. Ces commentaires se font habituellement sur une plateforme comme frame.io, qui permet d'ajouter des notes directement sur des moments précis de la vidéo, à la seconde près.
Les fichiers sources, soit les fichiers de travail utilisés pour créer l'animation (souvent dans un logiciel comme After Effects), ne sont pas fournis automatiquement à la fin d'un projet. Ils restent disponibles sur demande, généralement moyennant des frais supplémentaires, puisque ce sont des fichiers de production internes.
Oui. Les sous-titres font partie du montage final et peuvent être offerts en plusieurs langues (bilingue français-anglais, par exemple). Le nombre de langues demandées peut influencer le prix final, puisque chaque langue supplémentaire demande du travail de traduction et d'intégration.
Les différences se trouvent souvent dans la flexibilité du pricing, l'expérience avec différents types de clients (entreprises privées, gouvernementales, startups), et la capacité à combiner plusieurs techniques (motion design, intelligence artificielle, animation 3D, tournage) dans un même projet. Beaucoup d'agences se spécialisent dans un seul type de vidéo, ce qui limite les options créatives offertes au client.
Pas nécessairement un concept complet, mais il faut arriver avec une base visuelle : un site web, des couleurs de marque, ou des références existantes. Cette base sert de point de départ pour développer le style visuel de la vidéo.
Le format dépend de l'utilisation prévue : vertical (9:16) pour TikTok ou Instagram, carré (1:1) pour certains réseaux sociaux, ou horizontal (16:9) pour YouTube, un site web ou une présentation. Le format final est déterminé selon les besoins du client.
