An innovative context
5600 Hochelaga is a real estate complex offering industrial, retail and office space. Ariane Poirier, property manager, is responsible for marketing and social network management. In addition to their real estate activities, they actively support the local community by collaborating with various organizations.
Le 5600 called on Studios Machiavel to promote a vacant space, which is rare at 5600 Hochelaga. Using 3D animation and drones, our video agency created an immersive tour that sets them apart from the crowd! Find out how this innovative collaboration impacted their real estate marketing and caught the attention of future tenants.
Watch Ariane’s video testimonial!
The challenge: A unique promotion for a vacant space
As premises are rarely vacant, this project was an opportunity not to be missed, and needed a unique presentation to attract the attention of potential tenants. The5600 was looking for an outside firm to help.
“I do the marketing, but I’m not the best at it,” she admits. “By using an external team, it really brings a new vision and ideas.”
Studios Machiavel proposed innovative concepts such as 3D animation and immersive drone, which impressed Ariane and her team.
Solution: An immersive video with Studios Machiavel
Ariane met Louis at a young leaders’ luncheon organized by the Jeune Chambre de Commerce de l’Est de Montréal, of which they were both members. Impressed by his vision and communication skills, she decided to collaborate with Studios Machiavel.
Louis and the team proposed creating a virtual real estate tour using drones to show the unique dimensions and features of the space. The team also created 3D renderings effectively showing the storage potential of the space.
Studios Machiavel took charge of the process from A to Z, from design to editing. They used advanced technologies like drones to capture every detail of the space. “They brought in ideas we wouldn’t have thought of, like 3D animation to better visualize the space,” says Ariane.
Results: An impressive virtual tour
The final video far exceeded 5600 Hochelaga’s imagination. It shows the space by highlighting aspects that photos couldn’t capture. “The video helped demonstrate the scale of the space and all we could do with a space this size,” says Ariane.
The results were immediate. The video was shared on social networks, generating positive reactions from their audience, with several likes and shares! Visitors were impressed by the quality and impact of the video.
“It’s a result we didn’t necessarily expect, and we’re more than satisfied with what we’ve got,” adds Ariane.
“They brought visions and technologies I’d never seen before. It’s out of the ordinary,” she says.
This collaboration not only raised the profile of 5600 Hochelaga, but was also the first of many projects between 5600 and Studios Machiavel!
Does it speak to you?
If the Ariane experience resonates with you and you’d like to bring your projects to life through unique, immersive videos, our team invites you to come and brainstorm with us over a virtual coffee!
Book a call with our immersive video experience designers to discuss your ideas and see how we can create digital content that reflects the essence of your business.
Experience the immersion. Feel the emotion.
At Studios Machiavel, Immersive Video Production Agency, we amplify the emotion of the audience most passionate about your brand. We combine our experience in storytelling with our expertise in the most advanced video technologies, such as indoor drone, 2D/3D animation and virtual reality.
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