For this fourteenth episode, we welcome Pol Brisset of Alchimiste microbrewery, proud producer of Joliette and Lanaudière beers since 2001, to discuss the realities of entrepreneurship, the mentoring experience from the mentor’s point of view, and the importance of surrounding yourself with young, sharp minds.
Available now on Spotify, Apple Podcasts and !
Find Alchimiste here:
WEBSITE: https: //alchimiste.ca/
FACEBOOK: https: //www.facebook.com/MicrobrasserieAlchimiste/
INSTAGRAM: https: //www.instagram.com/alchimiste_microbrasserie/
Ligne du temps – Time for a beer – “a la santé du Québec, Lanaudière breasse des affaires
0:00 – Introduction
1:00 – Introducing Alchimiste
2:00 – What kind of bread are you, Pol?
1st section – Earning your bread – 3:00
3:00 – The origins of Broken Seven, Vilains Brasseurs and the purchase of Alchimiste
4:50 – Pol Brisset’s marketing debut for Coors Light and Heineken
7:00 – The identity of Pol Brisset’s beers
9:00 – The Alchimiste revival in 2019
10:00 – Differences in beer styles
13:00 – Beer and wine from Quebec
14:00 – The hipster appeal of beer
2nd section – Butter money – 16:00
16:30 – Working with the competition to promote microbreweries
19:00 – Proud to brew a Lanaudière beer
20:15 – Quebecers’ sense of belonging (Pit Caribou in Percé!)
(The expression “to encourage”)
22:00 – International recognition
(RateBeer.com awards 3 QC breweries)
25:00 – Coexisting with wine
26:30 – Mentoring of young entrepreneurs (e.g. Maxime from Robin des Bas and the WCC Barbershop)
28:00 – Learning from entrepreneurship
29:30 – The pleasure of giving back, the move to RedBulll
31:50 – Seize opportunities like Gary Vaynerchuck
34:00 – The pros and cons of entrepreneurship
3rd section – A lot of work to do – 37:00
39:00 – Tip #1 – Pick up your money, so you don’t waste time looking for it
37:30 – In Quebec, if you’re successful, you’re a crosseur?
41:30 – Tip #2: Work your plan, but go for it!
44:40 – Is Quebec NPGP?
46:00 – Le HELM
49:00 – Produced by Studios Machiavel
